Mobivite

1. ALL-IN-ONE BUSINESS BOOST SERVICES
Grow business mobile database and stay connected
India is second-biggest consumer of mobile Internet after the United States
-Google, April 2010
86 percent of the population 13 year and up own a mobile phone
-ComScore
The mobile retail market will exceed $12 billion by 2014
-Juniper Research, April 2010
37 percent of consumers would be interested in a mobile customer-loyalty program
-HipCricket.com, Mobile Advertising, April 2010
Keyword + SMS Offer + Print + m-Flyer + w-Flyer + Facebook + Twitter + Video Message = Profit$$$$
eMpoweringbusiness

2. MobiVite’s All-in-one Business Boost Services
Grow customer mobile database at speed of life and stay connected :
1. SMS Keywords + Instant Offer + Flyer
 Lead Generation ‘permission database’
 Always ‘on’ 24 hours a day
 Low Cost Keyword – Free unlimited in and response messages
 Printed flyers, banners and postcards (strongly recommended)
 Web and mobile digital flyers (recommended)
 Publish digital flyer on “facebook” and other networks (optional)
 Free 1000 to 6000 sms credits to ‘stay connected’ with customers

3. MobiVite’s All-in-one Business Boost Services
Grow customer mobile database at speed of life and stay connected :
2. Video Announcement and Greeting Messages
 Differentiate using video sms and email; Avoid sms clutter
 Impress customers, members, partners and vendors with lifelike
messaging
 Spend 70% to 87% less than MMS price

4. I. Grow your ‘permission’ consumer base
1. MobiVite provides you Keyword with your Promotion message
For <instant offer> and Future Special Offers from <company>
SMS “<keyword> to 5424246”
2. Ask MobiVite to create printed Flyers with this promotion message
3. Attach printed flyers in company and distribute as needed
4. Publish promotion message in all your advertisements and web places
MobiVite: Solution ‘grow’ 24x7
Always
‘on’
24
hours/day
Mobivite
Permission
Database
“ PIZZA”
“ RS30-OFF-JUNE2010”
1
3
2 Mobile Phone
added in database
for future special offers
Receive Instantly
Offer
Discount
Information
Colorful Mobile Flyer
In-store Flyers
Banners
Newspaper
Radio

5. MobiVite: Solution ‘stay connected’
Mobivite
Permission
Database
New Customers
and Prospects
1 2
II. Stay Connected with your customers
Regional Customer
Profiles
3
Publish Online
Flyers
Mobile WAP site
PC Website
Mobile and PC flyer
Create New
Promotions
 Manufacturer discount
Online Coupons
 Special Incentives
 Friends and family offers
New Product
Introduction
Product video
 Multi media displays
 Use case videos

6. MobiVite’s all-in-one advertising solution is richer than others
WHEREAS , if you sms PUNTO to 5424246 , the reply shall be
like “Thanks for your interest. You are entered into lucky
draw. To view photos, videos, features, test drive
schedules and draw date, CLICK :
http://PUNTO.m.mobivite.in”
 Customer gets more information and can save all
information on its mobile for reference next time.
 Now customer can call you or come visit you, as well
You hear on FM everyday “sms PUNTO to 5616161”. When
any customer sends it, he gets following response sms
back “Thanks for your interest, we will get back shortly”
o Mostly nobody gets back in time when customer is most
willing to listen. And, customer might forget about it.
o It is impossible to get back to customer during late hours.
CAR LAUNCH case study : PUNTO Launch
WHEREAS , if you sms CASA to 5424246 , the reply shall be like
“Thanks for your interest. To view site photos, videos,
cool property amenities and lucky draw date, CLICK:
http://CASA.m.mobivite.in”
 Customer gets more information and can save all
information on mobile to get in touch next day morning
 Now customer can call you or come visit you, as well
You receive SMS saying “Casa Royale Presents Sapno ka Ghar”
2/3/4 BHK Flat starting 16.8 Lakhs on Noida Ex, Near
Fortis Hospital, “sms CA to 5676706”. When customer
sends it, he gets following response sms back “Thanks for
your interest, we will get back soon”
o Mostly nobody gets back in time when customer is most
willing to listen. And, customer might forget about it.
o It is impossible to get back to customer during late hours.
REAL ESTATE case study : CASA ROYALE Launch
Our Competitors MobiVite Difference

7. MobiVite’s all-in-one digital solution for Real Estate
Benefits:
 Customers can register and request information 24 hours a day
 Customer mobile has contact and property information, always
 You can call interested customer and even customer can call you during day time
 Customer can visit your property using location information on mobile
 Stay connected with registered customers for future communications, offers and alerts
About us Location Amenities Floor plans Price & Payment Plans
SMS <keyword> to 5424246
for latest property information, alerts and chance to win <offer>
“Thanks for your interest and entering into <offer>.
Someone will contact you shortly.
To view property location, photos, floor plans, amenities and
<offer details>, CLICK: http://<keyword>.m.mobivite.in”
Always
‘on’
24
hours/day
Mobivite
Permission
Database
+
MobiVite
Marketing
Database
MobiVite AD Support
Print Flyers
Print Postcards
Print Stickers
Print Banners
SMS Marketing Database
Your AD Channels
Stick/Mail Printed Items
Banners
Local Radio
Newspaper
1
2
FREE unlimited messages to <keyword> and FREE unlimited instant responses
3 Future mobile communication, invitation, alerts and offers
(Stay Connected)

8. MobiVite all-in-one digital solution for Movie Theaters
Benefits:
 Customers can register and request information 24 hours a day
 Customer mobile has link to latest theater, movie and showtime information, always
 Build loyal mobile customer database through multi-channel AD campaigns
 Send future movie information and exclusive mobile offers to reward loyal customers regularly
 Boost customer traffic during low business hours or days using exciting exclusive offers
About us Locations Movies Dates and Showtimes Special Offers
SMS <keyword> to 5424246
For <instant offer> and to get upto 2 <special offers> every month
“Thanks for your interest. Mention discount code <FREE
POPCORN25> in matinee intermissions till 31 October 2010.
Limit 1 per ticket.
For location and show times on mobile, CLICK:
http://<keyword>.m.mobivite.in”
Always
‘on’
24
hours/day
Mobivite
Permission
Database
+
MobiVite
Marketing
Database
MobiVite AD Support
Print Flyers
Print Postcards
Print Stickers
Print Banners
SMS Marketing Database
Your AD Channels
Stick/Mail Printed Items
Banners
Local Radio
Newspaper
1
2
FREE unlimited messages to <keyword> and FREE unlimited instant responses
3 Future mobile alerts, exclusive discounts and exclusive offers
(Stay Connected)

9. Roles and Responsibilities
Grow your customer database and stay connected
Actions:
Action Responsibility
Provide ‘discount codes’ for instant offer You
Setup keyword per consumer region and product type MobiVite
Print Flyers and Banners with the offer Mobivite
Create mobile and PC flyer with product information MobiVite
Place banner in-premise and distribute flyers You
Establish process to honor discount codes You
Capture consumer demographic and generate discount
codes
Mobivite
Provide consumer demographic and reports Mobivite
Grow the consumer database

10. Roles and Responsibilities
Grow your customer database and stay connected
Actions:
Action Responsibility
Provide new campaign offers, content and schedule You
Create and run the campaign Mobivite
Honor campaign offers You
Provide campaign feedback reports Mobivite
Stay connected with your customer

11. Examples (1) : The power of SMS + Instant Offer
Thepowerof
SMS+InstantOffer
Owner of Theater Chain
Instant Offer:
sms FUNCINEMA to shortcode
To get a free popcorn with <movie> and
get upto 2 movie offers every month
sms STOP FUNCINEMA to cancel
Why?
To trigger excitement about upcoming
movie in his area, to get theater seats filled
Ad Channels
Newspaper, m-Brochure, Printed Flyers,
Facebook, Radio Ads and more
Outcome
3,026 participants in 7 weeks;
Delivering new offers each month
Opt-in list to drive business every month
Restaurant (single Location)
Instant Offer:
sms SFREECOKE to shortcode
to get free coke with any order till June 16
and get upto 2 special offers every month
sms STOP SFREECOKE to cancel
Why?
Cost effective way to boost business
and get repeat customers
Ad Channels
Newspaper, m-Brochure and
Printed Flyers
Outcome
10% response rate with zero opt-outs
16 times return on campaign
investment
Opt-in list to drive future in-store traffic
School (single location)
Instant Offer:
sms REGINFO to shortcode
to receive registration information with
dates and important alerts every month
sms STOP REGINFO to cancel
Why?
Generate leads, stand out from the
competition, reach all interested
parties instantly anytime
Ad Channels
Email, Printed Flyers, m-Brochure,
Newspaper, Facebook and Twitter
Outcome
30% higher response rate than usual,
higher satisfaction rate due to timely
sms alerts and opt-in list for more

12. Thepowerof
SMS+InstantOffer
Real Estate Website or Listing
Instant Offer:
sms <property-number> shortcode
to get property details, photos, open-house
tours and any special offers
sms STOP <property-number> shortcode
Why?
To let more buyers or renters without PC
see home pictures, info, location, and any
open-house and contact details, instantly
Ad Channels
m-Brochure, Newspaper, Facebook, Printed
Flyers, Radio Ads and Printed Postcards
Outcome
1100+ texts in 1 month for featured
complex and 20000+ visits to the complex
Jewelry Store
Instant Offer:
sms KADESIGNS to shortcode
to get new designs and
to receive special offers on your mobile
sms STOP KADESIGNS to cancel
Why?
Create opt-in database to generate
sales and drive business
Ad Channels
m-Brochure, In-store flyers, Printed
Postcards, Newspaper and Radio Ads
Outcome
Increase in inquiries and in-store traffic
around campaign time (valentine day,
festivals and more)
Hotel Chain
Instant Offer:
sms FUNSTAY to shortcode
for exclusive mobile offers and
a chance to win 3 night free stay
Winner notified by SMS on Dec 1
sms STOP FUNSTAY to cancel
Why?
Create hotel loyalty mobile club and
reward them with exclusive stay, dining
and entertainment offers
Ad Channels
Email, m-Brochure, Newspaper,
Printed Flyers, Facebook and Twitter
Outcome
Growing with 100+ new members per
month, with low opt-out rate
Examples (2): The power of SMS + Instant Offer