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Mobile Trends 2017
1.
2. About usAbout us
DIRECT MEDIA
RATNERS
DIRECT
ADVERTISERS
OUR PARTNERS
IMPRESSIONS
PER MONTH
B M
INSTALLS
PER MONTH
3. Main trends and benchmarks of mobile
performance marketing — post install
engagement, CPI prices, eCPM price and
opportunities overview
4. Seasonal global avarage cost per install
Cost per install is jumping high durring January — holiday period, gifts, brands money, lower traffic and CR.
3
5. Cost per install global overview
Android / iOS
AV. Android AV.IOS
Japan 2,69$ 3,16$
United States 1,94$ 2,20$
Taiwan 1,14$ 1,54$
China *** 1,87$
France 1,18$ 1,58$
India 0,54$ 0,8$
Germany 1,31$ 2,05$
United Kingdom 1,64$ 2,09$
South Korea 1,8$ 2,09$
Thailand 0,63$ 0,89$
6. Android post installs engagement
(Ret)
Sales funnel of non-organic traffic of Android
0.6% Click-to-Install
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
Organic Non-organic
7. iOS post installs engagement
(Ret)
Sales funnel of non-organic traffic of iOS
Install-to-Engaged
Engaged-to-Buyer
Install-to-Buyer
0.52% Click-to-Install
Organic Non-organic
9. Games sub category CPI and IAP benchmark
ACTION
ADVENTURE
CARD
CASINO
CASUAL
PUZZLE
STRATEGY
10. Ad format monetization performance overview
ARPDAU eCPM
Retention
Effect
Impressions
per DAU
Interstitials $0.013 $5.97 Bad 2.28
Banners $0.009 $0.4 Bad 22.9
Rewarded
Video
$0.007 $6.76 Good 0.87
Native Ads $0.007 $1.1 Good 6.39
Video
Interstitials
$0.006 $4.74 Bad 0.2
12. Trends overview on the global markert 2017
Next markets: Mexico, Turkey and Indonesia
Next highest growth UA channels: Video, Influencer and Programmatic
Monetization by ads
Post install optimization — CPE