Laurence Miall-d’Aout, Chief of Staff Free-TV. Capital Markets Day 2010

1. 2010 Capital Markets Day
Laurence Miall-d’Aout, Chief of Staff Free-TV
The Benefits of having the Largest Broadcast Footprint in Europe
& being an Integrated Free and Pay-TV Operator
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB 1

2. MTG’s integrated position is Unique
Collective Intelligence: the notion that what determines the inventiveness and rate
of cultural change of a population is the amount of interaction between individuals
Scandi
MTG Organization • Geographical
& Culture
scalability
• Integrated Free-
Free-
and Pay
Pay-
TV TV
Brc • Integrated
Hub broadcasting hub
• Integrated
organisation and
Emg Mkts culture
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

3. MTG – the largest footprint in Europe
1987: TV3 Sweden 1988: 3 markets 2010: 31 markets Largest Broadcast Footprint in Europe
launch
• 31 territories
• 125 million viewers
• 27 Free-TV channels in 11 countries
• 21 Pay-TV channels in Scandi, 12 in
East and 1 in the US
• CTC Media in Russia with 3 Free-
TV channels (38.9% ownership)
• African expansion
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

4. Leverage from Geographical Expansion - scalability
• Time to market: • Pan-negotiation:
– Pay-TV launch – Content acquisition
– Free-TV launch – Pan-sales
– Satellite and boxes
• Model replication: • Strong position vs competitors
– Media house strategy Growth in Net Sales YoY (%)
– DTH in Baltic and Ukraine 2009 vs 2008
1 0%
+7%
0%
-10%
-1 0%
-2 0%
-30%
-3 0%
-4 0%
CME ProSiebe n MTG
(East) (Free)
1 Includes Ukraine from Q408
Modern Times Group MTG AB 2 Excluding non-recurring items
Nasdaq OMX Stockholm : MTGA, MTGB

5. MTG Integrated Pay- & Free-TV:
Benefits of Owning & Distributing Content
• Higher incremental margins Free- & Pay-TV
21 pay channels in Scandi are all Premium
reducing fixed costs
• Leverage for Viasat Pay-TV business
TV3 a “must-have” (virtual operator)
3rd party Viasat
• Enhanced competitive position –
the 3C
– Cross-selling
– Cross-promo + 61 channels Basic
– Cross-content
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

6. Integrated Broadcasting: Benefits of Broadcasting hubs
Creative services for the whole group Play-out synergies across Europe
Cost saving • 30 channels broadcasted from one
Best expertise synergies Transmission Control Room in WD
• Lower fixed costs
• Highly skilled workforce
Low • Previous launches
incremental
Best practice • Top promos used in cost of Pay-TV • Launch time minimal
across markets several markets channel
Look and feel • Successful replication
synergies of channel IDs across Risk mitigation • Redundancy (Riga playout)
markets:
• Full play-out control
– TV3 in 8 markets
– TV6 in 5 markets
– V4 in 3 markets
Proven World Class Success & In-Depth Viasat Access to highly experienced Personnel, Launch
brand understanding experience & low-costs
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

7. Integrated Culture & Organization
Scandi
MTG Culture &
Organization
Free- Pay- Local
TV Brc TV
Hub
Package & Management Mean & Lean
Control /
Emg
Mkts
Price Offering Synergies
Central
Sales Practice Observe the Centralized Acq Sharing / Best
Outside costs
knowledge practices
New areas of Development
potential revenues Training Overhead
/ expertise
Sales Show- Cost
manship Control
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

8. MTG’s integration of online television
Unique flexibility to either drive Pay TV revenues & maximize reach
Free TV +Viasat On Demand TV +Catch-up TV
Paradise Hotel DK linear viewers in Denmark Paradise Hotel DK – viewing from Paradise Hotel SE views in Sweden
from season 1 to 6 (000s) season 5 & 6 in DK (SEK 000s) per episode in 2010 (000s)
INCREASING VIEWING YOY DKK 3.7M IN SEASON 6 PLAY DOUBLED THE EYEBALLS
10000 Season 5 Season 6
500
9000
350
8000
450 +
300 400
7000
250
301 350
6000
300
200 234 5000 250
198 4000 200
150
171
3000 150
100 133 130
2000 100
50 50
1000
0 0
0
Season 1 to 6 Week 1 to 10 Eps 1 to 40
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

9. MTG is Greater than the Sum of its parts
Geographical spread Integrated Broadcasting
• Scalability • Cost synergies
• Leverage from pan-European • Leverage from expertise
experience
Integrated Organization &
Integrated Free & Pay
Culture
• Benefits of owning Content & • Central & Local
Distribution
• Sales, Showmanship and cost
• Enhanced competitive control
positioning
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB

10. 2010 Capital Markets Day
Laurence Miall-d’Aout, Chief of Staff Free-TV
The Benefits of having the Largest Broadcast Footprint in Europe
& being an Integrated Free and Pay-TV Operator
Modern Times Group MTG AB
Nasdaq OMX Stockholm : MTGA, MTGB 10