This document is a social media portfolio for Mohamed Atef, who has 1 year of experience leading social media for two NGOs. The portfolio outlines 6 social media campaigns Atef led, including campaigns to recruit students for competitions and events around topics like youth unemployment and empowering women in technology. Each campaign details the objectives, strategies, platforms used, content examples, and results achieved in terms of engagement, reach, and form submissions. The portfolio demonstrates Atef's expertise in skills like event marketing, content marketing, and analytics on Facebook, Twitter, and Instagram.
2. Experience – 1 Year
Social Media leader for the two
NGOs Hult Prize at SCU and GDG
Ismailia. Please, have a look on the
portfolio.
Hult Prize at SCU
The Hult Prize brings
together the brightest college
and university students from
around the globe to focus on
solving one of the world’s key
social challenges and awards
US$1,000,000 in start-up
capital to winner.
GDG Ismailia
Google Developer Groups
(GDGs) are for developers who
are interested in Google's
developer technology;
everything from the Android,
Chrome, Drive, and Cloud.
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3. Skills - Expertise
3
• Event marketing on Social Media
• Social media marketing
• Content marketing
• Inbound Marketing
• Content writer
• Analytics & Reporting
4. Campaigns
4
I was a team leader of the social
media team for upcoming
campaigns in this portfolio.
1. The Power of Students
2. Noble Prize for Students at SCU
3. WiseGeek Recruitment
4. The Powerpuff Girls IWD Ismailia 2019
5. Google I/O Extended Ismailia 2019
5. Campaigns
I was a team leader of the social
media team for upcoming
campaigns in this portfolio
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6. The power of students
Recruitment for students to join
our hult prize team.
6
Details
Duration: 6 Days
Platforms: FB & Instagram
6 Posts for the campaign
Objective
Brand Awareness (4 K Reach)
Lead generation (50 Forms)
Strategy
Problem: Student want to increase their
soft skills.
Content: Building trust through our
content for joining our team.
Result
4 K Reach on Facebook
44 forms
9. WiseGeek Recruitment
Recruitment for students and
graduates to join our team in
Social media & HR.
9
Details
Duration: 4 Days
Platforms: FB & Twitter
3 posts & 3 tweets for the campaign
Objective Lead generation (30 Forms)
Strategy
Problem: Student want to increase their
experience in HR & SM.
Content: Building trust & anticipation
through our content for joining our team.
Result
32 Forms
4.6 K Reach on Facebook
1.4 K Impressions of Twitter
20% Engagement rate
12. Noble Prize for
students at SCU
Invite students to join our competition
under the topic of youth unemployment.
12
Details
Duration: 39 Days
Notes: The registration was opened onl for
20 days to join the competition.
Platforms: FB & Instagram
45 Posts during the campaign
Objective Brand awareness (34K Reach)
Lead generation (50 teams)
Strategy
Problem: Students who have a startup idea
and want to join the competition.
Content: Building trust of our experience
and the fear of missing out the competition
through our content.
Result
35 Team register on the website
90 Individuals in google form
23.6 K reach on FB event
1.1 K responses on FB event
400 Likes increased of FB
2.5K Reach on Instagram
15. The Powerpuff Girls IWD
Ismailia 2019
Invite girls to attend our event for
celebrating women in technology.
15
Details
Duration: 14 Days
Registration was opened for 10 days
Platforms: FB & Twitter
30 Posts during campaign
Objective
Brand awareness (20 K Reach)
Engagement (13% rate)
Lead generation (400 Forms)
Strategy
Problem: Girls don't feel they are
empowered, want to see a real success
story, and push in their career specially in
TECH.
Content: Building trust and surprise to
show how we are expert in TECH & could
empower you to be Successful girl.
Result
300 Forms
11.3 K reach
600 responses
13% engagement rate
385 likes increased
20 K impressions
26 followers increased
Facebook:
Twitter:
19. Google I/O Extended
Ismailia 2019
Invite students and developers to
attend our event and be a part in the
I/O experience.
19
Details
Duration: 14 Days
Registration was opened for 9 days
Platforms: FB & Twitter
26 posts during the campaign
Objective
Brand awareness (12 K reach)
Engagement (20% rate)
Lead generation (300 Forms)
Strategy
Problem: Our audience don't know about
i/o 2019, want to involve in a technological
community
Content: Building trust and surprise to
trigger the curiosity of our audience to
attend the event.
Result
330 Forms
15 K reach
866 responses
22% engagement rate
164 likes increased
36 K impressions
3% engagement rate
50 followers increased
Twitter:
Facebook:
