The document outlines Twenty4Modelhunt's digital campaign to find new models through social media. It will use the hashtag #twenty4modelhunt on Instagram to have individuals and groups submit photos and videos explaining why they should be the face of the winter campaign. The campaign aims to increase engagement, followers, brand awareness and website traffic. Shortlisted candidates will participate in a ramp walk for judges/influencers to select the final three artists for a digital video series. The campaign will use online ads, influencer marketing, in-store promotions and outdoor media from January to February.

1. TWENTY4MODELHUNT
DIGITAL CAMPAIGN

2. Twenty4Modelhunt Slogan
A R E Y O U T H E N E W F A C E O
F T W E N T Y 4 F A S H I O N ??
YOU MIGHT BE THE STAR OF FALL
2017 TWENTY4 CAMPAIGN
#twenty4modelhunt is looking for
individual and groups to be the
face of our winter campaign.
Exploring the hidden talent within
our fanbase

3. Twenty4 Model hunt Source
We are casting for the next face of
twenty4 via social media!
Tag you best picture on instagram with
#twenty4modelling to enter!

4. Campaign Objectives & ideas
Increased
follower
base
Engagement
Brand
Awareness
Website
traffic
Candidates upload Selfies
Putting audience at the
centre of the campaign
First idea
Candidates upload videos
Why you like twenty4
Thoughts about fashion
Second idea

5. Content creation & usage
• Look book
• Digital shoot
• Videos
• Seasonal ATL Campaigns
• Website
• Social media channels
• OOH
• Catalogue
• YouTube

6. Process
From registration till the end
Post
a picture/video on
Instagram with the
hashtag #twenty4
modelhunt
Telling
us what inspires you
in beauty and
fashion, and why
you should be
chosen.
Tagging
us what inspires you
in beauty and
fashion, and why
you should be
chosen.
Judging
panel would
include an
influencer
Selecting
the final 3 artists
that will be a part
of the #T4 video
series.
Step
04
Step
01
Step
02
Step
03
Step
05

7. • The candidate picture is selected by
the influencer
• The shortlisted candidates are
informed via instagram messages
• The candidates participate in a ramp
walk in a particular country in front of
influencers
• The judges/influencers make the final
selection
• Selecting the final three artists that will
be a part of the #T4 Digital Campaign
series.
The Selection Process

8. Marketing elements
Online advertising
Influencer
program
Tie up with
modeling
agencies
High Loyal CRM
Customers
•SMS and Email
campaign
In-store
promotions
•cash wrap
•Flyers
Outdoor media

9. Online Advertising Plan
Media
•Instagram
•Twitter
•Facebook
Targeting
•men and women
•Age: 18+
•entire GCC
•Pre-event and during
the campaign days till
15th Jan
•Existing T4 fanbase
•Friends of fans
•Fashion savvy
audience

10. Outdoor Media
• The campaign will feature on main
billboards
• Duration: 1 month Pre-event launch
• The theme of campaign to remain
same across ATL & BTL

11. In-store Promotions
• The cash wrap to have campaign artwork
• Strong tool to target most relevant customers
• Direct explanation by the store staff
• In-store flyer distribution
• The Flyer to be distributed outdoor
• Exposure to existing models

12. Modeling agencies Tie Up
• Target the agency database
• Exposure to existing models with huge follower base
• Readymade Content availability
• Strong tool to market the entire event.
• Derive mileage from there SM presence
• Exposure to existing models
• Readymade Content availability
The Influencer Program

13. Budget Split
ATL Outdoor
40%
30% In-Store
Promotion
Online ads &
SMS
Flyer
20%
10% 1
2
3
4
40k
15k
10k
5k
70k

14. Activity Elements AED
ATL Outdoor Unipoles skin change cost 40,000
Megacom mupis skin change cost 20,000
In-Store Promotion Cash wrap artworks & Installation 15,000
Flyer artworks & printing 20,000
Online Ads. Instagram 10,000
Twitter 5,000
Influencer 4 influencers for 6 GEOS 20,000
TOTAL 130,000
Budget Details

15. EVENTLAUNCH
Jan Feb
Activity 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Online ads
S
OOH
Influencer
Program
In-store-
promotions
Agency Tie-Up
Timeline

16. T&C
• The candidate should be at least 18 years or above.
• #twenty4modelhunt is open to all people in all GCC countries
• Videos will be accepted through Monday, January 10th
• Both men and women can participate in this campaign.
• The content will be used exclusive for twenty4 marketing activities.