Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Business model-canvas-cambio
1. Business Model Canvas
Designed for: Designed by: Date: Version:
Key Partners
Cost Structure
Key Activities
Key Resources
Value Propositions Customer Relationships
Channels
Customer Segments
Revenue Streams
• automotive industry
• housing project
• local government
• city council
• public service providers
• public transport operators
• car manufacturers
• fleet maintenance
• customer service
• Users of public transport
have special tariffs, & can
use the same key card
• Complementary to public
transport
• No fuel costs
• Cars can be driven in
multiple European
countries
• Free city parking
• Offers electric cars
• customer service call
center
• Occasional users
• Students & young drivers
• Drivers going long
distances or on long trips
• vehicle fleet
• partnership with local
• government chip card
• Website
• Mobile app
• Customer service call
centre
• Vehicle fleet acquisition
• Fleet maintenance & cleaning
• Platform development & management
• Insurance costs
• Personnel costs
• Subscription fees (depending on branch, €0-€35)
• Usage fees (per hour & every 15 minutes, and per km)
• Deposit, depending upon the branch (€0-€500)
Cambio Kooshkestani 03/02/2021 1.0