1. Correspondence Address: Flat No B - 305, Shekhar Paradise, Nipania, Indore. Pin – 452010.
Permanent Address: H No. 531, Purani Tehsil, Rampur Road, Roorkee - Haridwar. Pin – 247667.
Contact Details: +91-9200990004
E-Mail: mohd.touseef@gmail.com
Mohammad Touseef
A distinguished competent professional with result oriented talent & high caliber analytical skills with nearly 11+ years of rich
experience in Marketing & Customer Service Delivery in telecom industry.
Deft in presenting value propositions / offering the customer more attractive value proposition by analyzing the consumer behavior.
Expertise in managing products portfolio for different consumer segments and delivering extremely competitive products for usage and
retention with a track record of significant profit, volume & customer satisfaction achievements which illustrate ability to deliver
revenue growth.
Professional Experience
Reliance Communications Limited (April’2016 – Till Date)
Indore – MPCG Circle
Department – Marketing
Manager – Prepay Data Product
Key Traits-
 Data Revenue Planning, driving and bridge plan analysis.
 New product development, pricing, planning and organizing the product line from conceptual stage to product launch stage.
 Monitoring life cycle and Pre & Post analysis of launched data products (Open Market & Segmented).
 Report Automation – Daily / Weekly / Monthly Dashboards for usage / revenue and other data KPIs.
 Design and develop promotional schemes to drive the product movement and movement analysis.
 Driving open market recharges and increasing retailer engagement through sales promotion.
 Competition tracking and analysis market shares and product offerings, benchmarking against competition to develop
strategies for achieving market leadership.
 Effective execution of segmented programs to increase data user, pack user and customer retention.
 SAS Management - Campaign creation, execution, measurement and provide feedback on campaign performance, re
alignment and optimization of programs according to defined segmentation and logics.
Tata Teleservices Limited (Docomo) (August’2012-March’2016)
Bhopal - MPCG Circle
Department – Marketing
Deputy Manager – Prepay Voice - Usage & Revenue
Key Traits-
 Implementing and monitoring Usage enhancement strategy & programs.
 Monitoring customer transaction volume & value, diversity of transaction with special focus for High Value customers within
the defined segment.
 Develop a revenue enhancement plan and deliver KPIs (ARPU, Usage, Churn etc.) to achieve business objectives within the
defined segment.
 Design and launch of new products for existing customers that includes rate cutters, minute packs and top ups in all
segments.
 Successful launch of “My Best Offer” a segmented offer USSD based platform for entire base.
 Design incentive programs to increase product usage for each of the micro segments.
 Monitoring performance of Products/Offers and Tune the products on the basis of usage trends across micro segments.
 Pre & Post analysis of the product launched in all segments.
 Drive Customer Retention - REC base movement & win back programs for Churn management with special focus on AON
and High Value Customers.
 Market Mapping - Competition tracking and analysis market shares and product offerings, benchmarking against
competition to develop strategies for achieving market leadership.
 Maintain Insights, trackers and related dashboards signifying movement of the segment of the customers across various
parameters like ARPU, Usage, MOUs, Retention, Churn etc., and impact of various initiatives done specifically for the base of
customers.
 SAS Management – Campaign Design, Implement and execute the communication plan in SAS CI Application. Campaign
creation, execution, measurement and provide feedback on campaign performance, re alignment and optimization of
programs as per requirement.

2. Videocon Telecommunications Limited (August’2010-August’2012)
Corporate Office – Gurgaon
Senior Executive – Prepay Marketing Usage & Revenue
Key Traits-
 Providing the financial analysis of existing product to construct new product. And monitoring new product configuration on IN.
 Designing segmented products and offers for precise positioning.
 Preparation/Tracking of Post-launch analysis for promos /products launched.
 Monitoring daily revenue & usage trend product wise and circle wise and generate Insights.
 Customer Segmentation and campaign rollout basis Usage/ Recharge/Geography/VLR days.
 Monitor performance of Products/Offers launched and Tune the products on dynamic basis.
 Preparing and analyzing Top up Recharges, Paper Vouchers, USSD Recharge and Circle -wise performance.
 To design plans and programs for increasing the STV penetration.
 VLR Management and analyzing VLR on rolling basis to study the impact of new products.
 Running retention campaign on segmented base to retain more customers against targeted base.
Dishnet Wireless Limited (Aircel)
Nov-2009 to July-2010
UP West Circle – Meerut
CSD-New Customer Experience
 Handling CAF pickup agency for postpaid as well as prepaid product and ensure the provisioning done against all accepted
CAF within SLA and reduce the rejection % through regular training regarding CAF compliance to runner, distributor’s staff &
retailers for entire Meerut Zone.
 Arrange the training for all COCO, DSA, DST and Agency staff to fill up and verification the CAF and provisioning of all
postpaid accounts/VAS and follow the Process & SLA adherence.
 Audit of Provisioning Error; CAF component Error & rectification of it on daily basis.
 Reduce the provisioning and SR creation error % through regular education and training to front end and backend staff. And
ensure Quality responses and resolutions given to the customers through regular Audits.
 Prepared MIS of Login Vs provisioning and Activations daily and monthly basis for management.
Reliance Communications Limited
Jan-2007 to Oct-2009
UP West Circle – Meerut
CSD - Service Operations & Usage
 Managing end to end postpaid Billing right from bill generation to Dispatch for personal business & CWG business –billing; bill
cycle & post billing reconciliation for Circle.
 Monthly Bill cycle wise Analysis of ARPU to suggest overcoming if there is any downtrend.
 Managing Monthly Allocation of target to channel & collection agency & formulating incentive schemes to support allocated
target.
 ManagingTracking VBD & TBD process specially for high risk accounts to control collection & bad debt.
 Finalization & Validation of agreement between company & channels & tracking vendor code creation & deletion.
 Processing the payouts for collection; incentives schemes & claims of associates.
 Analyzing billing & collection cost for budgeting purpose
 Coordination with Circle business SPOCs to clear the payouts with in SLA & for status on payouts; debit notes & claw back.
 Analyzing & circulating trend of bad debts; claw back penalty as per segment and product wise.
 Channel & agency management to ensure timely & smooth bill delivery & proper track of bill generation Vs de livery to
maintain BNR <1%.
 Coordination & RCA for bill not generated cases & return bills to ensure compliance in future.
Key Accomplishments
 Improving overall performance – Bill Delivery from 95% to 99% within 12days from bill generation date, Return Bill from 5%
to 1%, Bill Not Received Complaint from 1.5% to <1%.
 Streamlined new commission payout process and maintained the collection cost within 4% and bad debt at 3% of billing.

3. Tata Tele Services Limited
Feb-2005 to Dec-2006
UP West Circle – Dehradun
CSD - Customer Interaction Group
 Customer awareness about Products/Services/VAS.
 Timely resolution of Complaints at CLDO / TVS & Cluster Office; Telephonic/written.
 Training of all Customer Care staff at CLDO regarding Process/Products/VAS & SLA adherence.
 Prepare reports for Churn/Query/Complaint/Request on daily and weekly basis and report to Mgmt.
 SR generation in regards to specific customer complaints for Postpaid as well as prepaid.
 Ensure Quality responses and resolutions given to the customers through Service Request Audits.
 Ensure all services requests are in proper matrix before Escalation.
 Improve process for service delivery at all touch points -Complaint management.
 Daily & month end reconciliation of Waiver & Adjustment cases.
CSD - Service Management Group
 Checking and verification of CAF and required documents as per company policy & provisioning of all Postpaid/PTB CAF for
which cash is accepted and printing the receipts for the same.
 Clearance of in error & incomplete Orders to ensure timely & error free provisioning.
 Looking after number management for postpaid distributors & taking care of all type of VAS provisioning.
 Filling of all the CAFs as per CAF compliance for future reference.
 Preparing MIS of Login Vs provisioning and installation daily and monthly basis for management.
 Coordination with channel partners; CLDO, TVS regarding their concerns and queries about provisioning, product &
documentation.
 Auditing of Provisioning Error; CAF component Error & rectification of it on daily basis.
Key Accomplishments
 Streamlined activation and provisioning process thus minimizing provisioning & SR creation errors in the launching face of
TATA Teleservices Ltd in UP West circle.
Professional Strengths:
 Product Development.
 Data Analysis & Mining.
 Consumer Behavior / Segmentation.
Education:
 Executive MBA from the Global Open University, Nagaland in 2009.
 M.Com from C.C.S University, Meerut in 2004.
 Advance Diploma in Computer Programming (ADCP) from C-DAC in 2002.
Personal Details
Date of Birth: 10th
September ‘1982.
Father’s Name: Mr. Jaan Alam.
Gender : Male.
Marital Status: Married,
Nationality: Indian,
Language: Hindi & English
Mohd Touseef.