SWOT_Analysis_of_2_wheeler_automobile_industry_in_india, A_seminar_by_Mohan_Kumar_G_Lecturer

1. A Seminar by
Mohan Kumar G.
1st Sem., M.Tech. (M.E.M.),
S.J.C.E., Mysore.
12-01-2016
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2. Plan of Presentation
 What is SWOT analysis?
 Definition
 Internal & External Factors
 SWOT analysis Matrix
 When, How and Where to use SWOT analysis?
 Limitations of SWOT analysis
 SWOT analysis of "Indian Automobile Industry" as a whole
 2 Wheeler Automobile Industry in India
 Case Study of Hero Motocorp
 SWOT analysis of 2 Wheeler Hero Motocorp
 References
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3. What is SWOT analysis?
"If you know your enemies and know yourself, you can win
a hundred battles without a single loss. If you only know
yourself, but not your opponent, you may win or may lose.
If you know neither yourself nor your enemy, you will
always endanger yourself."
- “The Art of War” by Sun Tzu, 5th Century B.C.
So, to be successful, we should know our own
Strengths, Weaknesses, Opportunities & Threats. This
is known as SWOT analysis.
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4. Definition
A SWOT analysis, alternatively known as SWOT
matrix is a structured planning method used to evaluate
the Strengths, Weaknesses, Opportunities and Threats
involved in a project or in a business venture or in your own
Personal Life.
A SWOT analysis can be carried out for a product,
place, industry or person. It involves specifying the
objective of the business venture or project and
identifying the internal and external factors that are
helpful and harmful to achieve that objective.
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5.  Strengths: characteristics of the business or project
that give it an advantage over others.
 Weaknesses: characteristics that place the business or
project at a disadvantage relative to others.
 Opportunities: elements that the business or project
could exploit to its advantage.
 Threats: elements in the environment that could
cause trouble for the business or project.
Dive in Detail
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6. Internal and External factors
SWOT analysis aims to identify the key internal and
external factors seen as important to achieving an
objective. SWOT analysis groups key pieces of information
into two main categories:
 Internal factors – the strengths and weaknesses internal
to the organization
 External factors – the opportunities and threats
presented by the environment external to the organization
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7. Analysis may view the internal factors as strengths or
as weaknesses depending upon their effect on the
organization's objectives. What may represent
strengths with respect to one objective may be
weaknesses (distractions, competition) for another
objective. The factors may include all of the 4Ps (i.e.,
Product, Price, Place and Promotion); as well as
Personnel, Finance, Manufacturing capabilities,
and so on.
The external factors may include Macro economic
matters, Technological change, Legislation, and
Socio-economical changes, as well as changes in the
marketplace or in competitive position. The results are
often presented in the form of a Matrix.
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8. SWOT Analysis Matrix
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9. When to use SWOT Analysis?
A SWOT analysis can be used to:
Explore new solutions to problems.
Identify barriers that will limit goals/objectives.
Decide on direction that will be most effective.
Reveal possibilities and limitations for change.
To revise plans to best navigate systems, communities,
and organizations.
As a brainstorming and recording device as a means of
communication.
To enhance “credibility of interpretation” to be utilized
in presentation to leaders or key supporters.
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10. How to use SWOT Analysis?
SWOT analysis can be used effectively to build organization
or personal strategy. Steps necessary to execute strategy-oriented
analysis involve:
 Identification of internal and external factors (using 2x2 matrix).
 Selection and evaluation of the most important factors.
 Identification of relations existing between internal and external
features.
For instance, strong relations between strengths and
opportunities can suggest good condition of the company and
allow using aggressive strategy. On the other hand, strong
interaction between weaknesses and threats could be analyzed as
potential warning and advise for using defensive strategy.
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11. Preparing SWOT Analysis
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12. Where to use SWOT Analysis?
The usefulness of SWOT analysis is not limited to
profit-seeking organizations. SWOT analysis may be
used in any decision-making situation when a desired
end-state (objective) is defined.
Examples include: Non-profit organizations,
Governmental units, Marketing Management, and
Individuals. SWOT analysis may also be used in
creating a recommendation during a viability study /
feasibility study.
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13. A SWOT analysis, for Career Success
in an individual’s Life
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14. Limitations of SWOT Analysis
SWOT analysis is just one method of
categorization and has its own weaknesses.
For example, it may tend to persuade its users to
compile lists rather than to think about actual
important factors in achieving objectives.
It also presents the resulting lists uncritically and
without clear prioritization.
Hence, various complementary analyses to SWOT
have been proposed, such as the Growth-share matrix
and Porter Five Forces analysis. Heinz Weihrich
introduced the TOWS Matrix, a conceptual framework
that helps in finding the most efficient actions.
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15. SWOT Analysis of
2 Wheeler Automobile Industry in India
Segments of Indian Automobile Industry:-
Two wheelers:
76.49%
Passenger Vehicle:
15.96%
Commercial Vehicle:
3.95%
Three wheelers:
3.60%
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16. Top Automobile Companies in India
Following is a list of leading car manufacturers in the
country and some important details of the same:
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17. SWOT Analysis of the
"Indian Automobile Industry" as a whole
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18. 18

19. Top 2 Wheeler
Automobile Companies in India
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20. Top 2 Wheeler
Automobile Companies in India
Following is the segments and list of leading 2 Wheeler
manufacturers in the country and their Market Share
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21. Case Study of ‘Hero Motocorp’
Brief background of Hero MotoCorp
Hero Motocorp Ltd., formerly Hero Honda, is an
Indian motorcycle (<250cc) and scooter manufacturer
based in New Delhi, India.
The principal parent company ‘Hero Cycles’ was
founded in 1956 in Ludhiana, Punjab, by Munjal brothers.
Famously known as Hero Honda Motors Limited, it was an
amalgamation of Hero (an Indian company) and Honda
(a Japanese company) for 26 years from 1984 to 2010.
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22. Factors helping Growth of Hero MotoCorp
Hero MotoCorp - Manufacturing Happiness!
Has over three decade of rich experience.
Have a wide range of about 24 products across
bikes and scooter categories.
Market Capitalisation as on March 31, 2015 was
Rs. 52,714 Crores.
Team of 7,334 employees who works efficiently and
passionately to ensure customer delight.
Have a 22-country presence across four continents.
World's largest manufacturer of two-wheelers
since 2001.
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23. Believe it or not!
Hero MotoCorp has been growing in leaps and
bounds. Here's a sneak peek, of the Stock Growth of
Hero MotoCorp, which itself will speak what is Hero
MotoCorp.
If your parents had invested Rs. 1,000 in 1984-85
in IPO of Hero Honda, and bought 100 Shares of Rs. 10
each face value, now it would have worth a gigantic
amount of around Rs. 42,00,000/- considering the
Bonus shares and Split of Face value of Shares and
regular dividends from the company's rapid growth.
This is around 30% C.A.G.R. growth year or year!
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24. SWOT Analysis of ‘Hero Motocorp’
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26. References
1. www.google.com
2. https://en.wikipedia.org/wiki/SWOT_analysis
3. https://en.wikipedia.org/wiki/Hero_MotoCorp
4. http://business.mapsofindia.com/automobile
5. http://www.heromotocorp.com/en-in/investors/annual-
reports.html
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27. THANK YOU
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