1. On-Page
Ranking
Factors
WHAT ARE ON-PAGE
RANKING FACTORS
FOR SEO?
.On-page ranking factors
can have a big impact on
your page's ability to rank if
optimized properly. The
biggest on-page factors
that affect search engine
rankings are
2. Content of Page
THE CONTENT OF A PAGE IS WHAT
MAKES IT WORTHY OF A SEARCH
RESULT POSITION. IT IS WHAT THE
USER CAME TO SEE AND IS THUS
EXTREMELY IMPORTANT TO THE
SEARCH ENGINES. AS SUCH, IT IS
IMPORTANT TO CREATE GOOD
CONTENT. SO WHAT IS GOOD
CONTENT? FROM AN SEO
PERSPECTIVE, ALL GOOD CONTENT
HAS TWO ATTRIBUTES. GOOD
CONTENT MUST SUPPLY A DEMAND
AND MUST BE LINKABLE
3. Good content
supplies a demand
JUST LIKE THE WORLD’S MARKETS,
INFORMATION IS AFFECTED BY SUPPLY
AND DEMAND. THE BEST CONTENT IS
THAT WHICH DOES THE BEST JOB OF
SUPPLYING THE LARGEST DEMAND. IT
MIGHT TAKE THE FORM OF AN XKCD
COMIC THAT IS SUPPLYING NERD
JOKES TO A LARGE GROUP OF
TECHNOLOGISTS OR IT MIGHT BE A
WIKIPEDIA ARTICLE THAT EXPLAINS TO
THE WORLD THE DEFINITION OF WEB
2.0. IT CAN BE A VIDEO, AN IMAGE, A
SOUND, OR TEXT, BUT IT MUST SUPPLY
A DEMAND IN ORDER TO BE
CONSIDERED GOOD CONTENT.
4. Good content is
linkable
FROM AN SEO PERSPECTIVE, THERE IS NO
DIFFERENCE BETWEEN THE BEST AND WORST
CONTENT ON THE INTERNET IF IT IS NOT LINKABLE. IF
PEOPLE CAN’T LINK TO IT, SEARCH ENGINES WILL BE
VERY UNLIKELY TO RANK IT, AND AS A RESULT THE
CONTENT WON’T DRIVE TRAFFIC TO THE GIVEN
WEBSITE. UNFORTUNATELY, THIS HAPPENS A LOT
MORE OFTEN THAN ONE MIGHT THINK. A FEW
EXAMPLES OF THIS INCLUDE: AJAX-POWERED IMAGE
SLIDE SHOWS, CONTENT ONLY ACCESSIBLE AFTER
LOGGING IN, AND CONTENT THAT CAN'T BE
REPRODUCED OR SHARED. CONTENT THAT DOESN'T
SUPPLY A DEMAND OR IS NOT LINKABLE IS BAD IN
THE EYES OF THE SEARCH ENGINES—AND MOST
LIKELY SOME PEOPLE
5. SEO Best Practice
CONTENT PAGES ARE THE MEAT OF
WEBSITES AND ARE ALMOST ALWAYS
THE REASON VISITORS COME TO A
SITE. IDEAL CONTENT PAGES SHOULD
BE VERY SPECIFIC TO A GIVEN TOPIC—
USUALLY A PRODUCT OR AN OBJECT—
AND BE HYPER-RELEVANT.THE
PURPOSE OF THE GIVEN WEB PAGE
SHOULD BE DIRECTLY STATED IN ALL
OF THE FOLLOWING AREAS:
1-TITLE,
2-TAG URL,
3-CONTENT OF PAGE,
I4-MAGE ALT TEXT.