1.
Audience profile
Key stats:
Gender:
Female – 30%
Male – 70%
Age:
Between
16 -20
Social grade:
E
Demographics:
UK
Type of exercise:
Football X1
Running X1
Walking X2
Any X1
Gym x2
Dancing X2
Golf X1
None X1
Do you drink alcohol?
Yes = 10%
No = 20%
Sometimes = 50%
Never = 20%
Do you smoke/vape?
Yes = 0%
No = 60%
Sometimes = 10%
Never =30%
Would you say
you’re a healthy
eater?
Yes =40%
No = 40%
Sometimes = 20%
How much exercise
do you do?
Everyday = 40%
Weekly = 30%
Sometimes =20%
Never = 10%
Exercise and health:
Lifestyle choices