Maria Alegre, CEO of Chartboost, a business engine for mobile games, shares her insights on free-to-play games.

1. Free-to-play lessons
from the new mobile leaders
Maria Alegre
Co-founder and CEO
Casual Connect SF, 2013
maria@chartboost.com
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2. July 10th,
2008
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3. 3
2009-2010 2011-2013
early employee co-founder and CEO
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4. Top 10 lessons
freemium & as entrepreneur
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5. 1
It’s a worldwide market
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6. 6
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7. 7
Fluik Neon Play Kiloo IMS
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8. 7
Fluik Neon Play Kiloo IMS
Canada UK Denmark Greece
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9. 2
If the guy sitting next to me can
do it, I can too
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10. 9
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11. 3
Leveraging the calendar
is free and powerful
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12. 11
#26
USA
#15
UK
#15
Italy
#21
Canada
#31
Switzerland
#6
Brazil
#15
Sweden
#2
Netherlands
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13. 12
Christmas
Halloween
Valentine’s day
Thanksgiving
Summer
Winter
New year
Carnival
Sport Events
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14. Distinction between
iteration and radical innovation
4
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15. 14
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16. 15
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17. A network is a powerful asset
5
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18. 17
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19. 18
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20. 19
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21. 6
When data talks, you
need to listen
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22. 21
1. News Feed
2. Banners
3. In-Store Featured
4. Email Newsletter
5. Facebook
6. Twitter
7. YouTube
8. AdMob
9. Tapjoy
10. Beta Crew
11. Blog
12. Contest
13. Press
14. Avatar Item
15. Full Screen Interstitial
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23. 21
1. News Feed
2. Banners
3. In-Store Featured
4. Email Newsletter
5. Facebook
6. Twitter
7. YouTube
8. AdMob
9. Tapjoy
10. Beta Crew
11. Blog
12. Contest
13. Press
14. Avatar Item
15. Full Screen Interstitial
80%
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24. 7
Mastering content cycles can
buy you months of success
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25. 23
1. Song
2. Theme
3. Premium Song
4. Avatar outfit
5. Contest
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26. 24
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27. 8
Formulas to buy time
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28. 26
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29. 26
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30. 27
2010
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31. 27
2010 2013
South Korea
Japan
China
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32. 28
reskinning
publishers
outsourcing emerging markets
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33. 9
Choose your moment, and jump!
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34. 30
new market
new platform
new game
new company
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35. It’s a now industry
10
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36. 32
Develop Launch
Learn
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37. Our productization of the learning
the backend to power your in-app purchase store
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38. Maria Alegre
Co-founder and CEO
Questions?
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