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Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public Relations

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A presentation for undergraduate students in San Jose State University's Journalism and Mass Communications program (Molly McCarthy, 2010).

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PUBLIC RELATIONS SOOO … MUCH MORE THAN JUST WORKING WITH THE PRESS! MOLLY MCCARTHY, VALLEY PUBLIC RELATIONS - 3/9/10 Copyright Molly McCarthy
Agenda ,[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
What is Public Relations? ,[object Object],[object Object],[object Object],Copyright Molly McCarthy
Who is a Client? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Who are their “Publics”? ,[object Object],[object Object],[object Object],Copyright Molly McCarthy
Who are their “Publics”? (cont.) ,[object Object],Copyright Molly McCarthy
Case Study: University ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Case Study: University (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
What Public Relations Careers Are Available to Me? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
Community Relations ,[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
Media Relations (working with the press!) ,[object Object],[object Object],[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
Crisis Communications ,[object Object],[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
Employee Relations ,[object Object],[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
Investor/Financial Relations ,[object Object],[object Object],[object Object],[object Object],Source: APR Study Guide, 2008 Copyright Molly McCarthy
I’m a Student. What Should I Focus On Now? ,[object Object],[object Object],[object Object],Copyright Molly McCarthy
What Will Set Me Apart? ,[object Object],[object Object],[object Object],Copyright Molly McCarthy
Stay Current on PR Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Review and Questions ,[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Media Relations Case Study: 2010 Spirit of The Flame Challenge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
KCBS Radio Reporter Betsy Gebhardt Copyright Molly McCarthy
NBC Reporter Garvin Thomas Live Coverage! Copyright Molly McCarthy
KTVU Reporter Steve Doerr Copyright Molly McCarthy
NBC Nightly News Copyright Molly McCarthy
Priorities … Biz Goal & Readiness ,[object Object],[object Object],[object Object],Copyright Molly McCarthy
Priorities …A Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Priorities …A Plan (cont.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Prepare Your Campaign ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Prepare Your Campaign ,[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Implement & Evaluate Your Campaign ,[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy
Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Molly McCarthy

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Public Relations, An Overview. By Molly McCarthy, Principal of Valley Public Relations

  • 1. PUBLIC RELATIONS SOOO … MUCH MORE THAN JUST WORKING WITH THE PRESS! MOLLY MCCARTHY, VALLEY PUBLIC RELATIONS - 3/9/10 Copyright Molly McCarthy
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  • 20. KCBS Radio Reporter Betsy Gebhardt Copyright Molly McCarthy
  • 21. NBC Reporter Garvin Thomas Live Coverage! Copyright Molly McCarthy
  • 22. KTVU Reporter Steve Doerr Copyright Molly McCarthy
  • 23. NBC Nightly News Copyright Molly McCarthy
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