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10 Ways 360° & 3D 
Spin Photography Increase Sales 
Today’s 
consumers 
are 
looking 
for 
a 
visually 
s5mula5ng 
and 
interac5ve 
shopping 
experience. 
A 
simple 
product 
image 
does 
not 
en5ce 
shoppers 
to 
complete 
a 
purchase. 
Their 
online 
shopping 
experience 
should 
emulate 
the 
engagement 
of 
their 
in-­‐store 
experience. 
360° 
& 
3D 
product 
photography 
is 
the 
most 
effec5ve 
way 
to 
give 
savvy 
shoppers 
what 
they 
want. 
91% 
SHOPPERS WANT IT 
ACCORDING 
TO 
ADOBE 
SCENE7, 
91% 
OF 
INDIVIDUALS 
SURVEYED 
WANT 
THE 
ABILITY 
TO 
TURN 
PRODUCTS 
AROUND 
IN 
FULL 
360° 
SPIN 
AND 
ZOOM 
IN 
ON 
ANY 
PERSPECTIVE 
About 
Jeff: 
Zero 
to 
sixty 
is 
what 
Jeff 
thrives 
on 
-­‐-­‐ 
driving 
early 
stage 
startups 
through 
high 
growth 
to 
liquidity. 
An 
online 
marke5ng 
veteran, 
his 
ten 
years 
at 
Adobe-­‐ 
Scene7 
spawned 
a 
passion 
in 
rich 
media, 
merchandising 
and 
user 
experience. 
A`er 
opening 
Scene7 
offices 
in 
Chicago, 
London, 
Paris 
and 
Hamburg, 
he 
listened 
to 
his 
clients 
and 
recognized 
the 
huge 
demand 
for 
360 
degree 
product 
photography. 
He 
dis5nguished 
a 
completely 
underserved 
market 
and 
Snap36 
along 
with 
our 
unique 
360° 
& 
3D 
photography 
studio 
was 
born.
1 Crea.ng 
an 
In-­‐Store 
Experience 
Leads 
to 
Purchase 
Confidence 
and 
Higher 
Online 
Conversions 
When 
strategically 
used 
to 
replicate 
the 
experience 
of 
picking 
up 
a 
product 
and 
examining 
it, 
360° 
& 
3D 
spin 
photography 
provides 
your 
customers 
the 
visual 
informa5on 
and 
the 
addi5onal 
confidence 
required 
to 
complete 
a 
purchase. 
UK 
bicycle 
retailer 
Wiggle 
saw 
double 
digit 
conversion 
increases 
and 
golfing 
superstore 
Golfsmith 
found 
30% 
higher 
conversion 
rates 
amongst 
products 
being 
showcased 
in 
360° 
& 
3D 
views. 
30% 
2 Increased 
30% 
HIGHER 
CONVERSION 
RATE 
AMONGST 
PRODUCTS 
BEING 
SHOWCASED 
UTILIZING 
360 
VIEWS 
Visual 
Informa.on 
Reduces 
Returns 
With 
nearly 
1/3 
of 
all 
online 
sales 
being 
returned, 
companies 
need 
to 
focus 
on 
how 
to 
reduce 
return 
rates, 
without 
raising 
costs 
or 
changing 
policies. 
360° 
& 
3D 
spin 
helps 
customers 
make 
more 
informed 
purchase 
decisions 
and 
minimize 
any 
future 
disappointment 
by 
accurately 
and 
completely 
represen5ng 
the 
product 
sold. 
When 
using 
360° 
& 
3D 
photography 
to 
differen5ate 
a 
new 
product 
line, 
Fathead 
found 
that 
the 
return 
rate 
of 
their 
spinning 
products 
was 
reduced 
by 
50%.
3 Increased 
Confidence 
Reduces 
Call 
Center 
Costs 
Due 
to 
disappointed 
purchases 
and 
high 
return 
rates, 
it’s 
no 
surprise 
that 
weary 
shoppers 
have 
a 
lot 
of 
ques5ons. 
It’s 
a 
cycle 
that 
leads 
to 
an 
influx 
in 
customer 
service 
calls 
and 
opera5ng 
costs. 
360° 
& 
3D 
product 
views 
allow 
shoppers 
to 
familiarize 
themselves 
with 
the 
product 
by 
exploring 
the 
angles 
and 
details 
that 
interest 
them. 
The 
average 
result 
is 
a 
24% 
reduc5on 
in 
the 
number 
of 
call 
center 
calls 
prior 
to 
purchase. 
4 Increased 
Engagement 
Leads 
to 
Customer 
Sa.sfac.on 
and 
Brand 
Loyalty 
A 
recent 
study 
stated 
that 
consumers 
are 
85x 
more 
likely 
to 
share 
posi5ve 
reviews 
over 
nega5ve 
reviews 
online. 
In 
addi5on 
to 
reducing 
returns 
and 
customer 
service 
calls, 
the 
interac5on 
and 
engagement 
offered 
by 
360° 
& 
3D 
product 
imagery 
increases 
the 
average 
5me 
on 
site 
by 
32%. 
Companies 
that 
allow 
their 
customers 
to 
become 
involved 
in 
the 
online 
shopping 
experience 
see 
an 
average 
increase 
in 
customer 
sa5sfac5on 
by 
up 
to 
50%, 
building 
posi5ve 
engagements 
85x 
85x 
MORE 
LIKELY 
TO 
SHARE 
A 
POSITIVE 
and 
brand 
loyalty. 
REVIEW 
THAN 
A 
NEGATIVE 
ONE
5 Mobile 
Users 
Say 
it’s 
the 
Number 
One 
Reason 
to 
Purchase 
According 
to 
an 
Adobe 
Mobile 
Consumer 
Survey, 
when 
comparing 
videos 
(31%) 
and 
alterna5ve 
images 
(29%), 
more 
mobile 
users 
(42%) 
say 
that 
a 
360° 
spin 
of 
a 
product 
is 
the 
visual 
feature 
that 
will 
most 
likely 
increase 
their 
likelihood 
of 
purchasing 
a 
product 
via 
a 
mobile 
device. 
42% 
31% 
29% 
360° 
PRODUCT 
IMAGERY 
VIDEO 
ALT 
VIEWS 
42% 
AGREE 
360° 
PRODUCT 
IMAGERY 
INCREASES 
LIKELIHOOD 
OF 
PURCHASE 
FROM 
MOBILE 
DEVICE 
6 Companies 
with 
Spin 
are 
Viewed 
as 
UX 
Leader 
High-­‐level 
marketers 
know 
that 
by 
looking 
inward 
to 
examine 
their 
own 
behaviors 
(why 
did 
I 
buy 
that 
pair 
of 
shoes 
from 
Zappos?) 
they 
can 
bener 
understand 
their 
customer 
base 
and 
acknowledge 
that 
we 
all 
share 
the 
same 
basic 
principles. 
We 
all 
want 
a 
seamless 
process 
that 
makes 
us 
feel 
knowledgeable 
and 
confident 
before 
a 
transac5on. 
By 
inves5ng 
in 
high-­‐quality 
rich 
media, 
companies 
such 
as 
Ann 
Taylor 
are 
seong 
the 
standards 
high 
as 
UX 
leaders.
7 Grab 
Customers’ 
APen.on 
with 
Engaging 
Visuals 
Jon 
S5ne 
of 
Cisco’s 
Internet 
Business 
Solu5ons 
Group, 
said 
that 
they 
found 
nearly 
2/3 
of 
all 
customers 
begin 
their 
buying 
process 
online. 
Today’s 
e-­‐commerce 
strategies 
must 
evolve 
with 
technology. 
Offering 
360° 
& 
3D 
product 
spins 
grabs 
your 
customers’ 
anen5on 
and 
allows 
them 
to 
engage 
with 
your 
products 
to 
increase 
sales 
both 
online 
and 
in-­‐ 
store. 
2/3 NEARLY 
8 Embed 
360° 
2/3 
OF 
ALL 
CUSTOMERS 
BEGIN 
THEIR 
SHOPPING 
ONLINE 
& 
3D 
in 
Mobile 
Devices 
to 
Enhance 
Customer 
Experience 
OEM 
parts 
distributor 
Parts 
Town 
is 
changing 
the 
distribu5on 
channel 
by 
seong 
new 
standards 
in 
customer 
experience 
and 
web-­‐based 
solu5ons. 
Parts 
Town 
incorporated 
their 
360° 
& 
3D 
product 
imagery, 
known 
as 
PartSPIN, 
into 
the 
industry’s 
first 
mobile 
app, 
allowing 
customers 
to 
see 
a 
part 
from 
every 
angle 
and 
viewpoint, 
while 
providing 
unprecedented 
access 
to 
inventory. 
In 
addi5on 
to 
increasing 
technical 
support 
and 
user 
experience, 
these 
features 
enable 
their 
customers 
to 
plan 
service 
opera5ons 
more 
efficiently 
through 
mobile 
devices.
9 Video 
Spins 
Create 
an 
Emo.onal 
Tie 
and 
Improve 
Brand 
Equity 
Companies 
such 
as 
Helzberg 
Diamonds 
are 
leveraging 
spin 
photography 
to 
offer 
more 
visual 
informa5on 
that 
allows 
customers 
to 
have 
an 
insighqul 
personal 
connec5on. 
Increasing 
these 
emo5onal 
cues 
differen5ates 
brands 
and 
improves 
customer 
reten5on. 
By 
conver5ng 
product 
spins 
into 
video, 
Helzberg 
is 
able 
to 
showcase 
this 
emo5onally 
connected 
experience 
on 
websites 
like 
Amazon. 
10 Increase 
Efficiency 
with 
an 
Automated 
Studio 
Workflow 
Using 
robo5c 
hardware 
and 
workflow 
so`ware 
to 
automate 
their 
studio, 
Kohl’s 
found 
they 
could 
increase 
product 
throughput 
3x 
to 
4x 
a 
day. 
This 
allowed 
them 
to 
get 
more 
products 
photographed 
and 
available 
online 
faster 
in 
peak 
buying 
seasons. 
Likewise, 
360° 
& 
3D 
studio 
automa5on 
doubled 
Home 
Depot’s 
efficiency 
while 
increasing 
image 
accuracy 
standards 
from 
55% 
to 
99.1%. 
SHOOT 
3X 
TO 
4X 
AS 
MANY 
PRODUCTS 
IN 
A 
DAY
As 
technologies 
con5nue 
to 
evolve, 
so 
too 
much 
ecommerce 
marke5ng 
strategies. 
The 
concept 
is 
simple: 
Informa5on, 
especially 
visual 
informa5on, 
is 
the 
most 
powerful 
tool 
you 
can 
use 
to 
empower 
your 
customers. 
Enlightening, 
engaging 
and 
informing 
your 
customers 
allows 
them 
to 
make 
confident 
decisions. 
And, 
informed 
decisions 
lead 
to 
the 
highest 
likelihood 
of 
sa5sfac5on 
and 
the 
lowest 
likelihood 
of 
product 
returns. 
a 
full-­‐fledged 
customer. 
Presen5ng 
photography 
that 
lets 
visitors 
truly 
see 
and 
interact 
with 
products 
online 
will 
increase 
trust, 
break 
down 
barriers 
that 
may 
have 
existed 
for 
shoppers 
to 
move 
forward, 
build 
brand 
loyalty 
and 
ul5mately 
increase 
conversions 
and 
revenues. 
First 
impressions 
are 
las5ng 
impression 
and 
you 
only 
have 
once 
chance 
to 
convey 
the 
quality 
of 
your 
brand. 
EMPOWER 
YOUR 
CUSTOMERS 
Every 
e-­‐commerce 
seong 
relies 
on 
the 
ability 
to 
provide 
customers 
with 
the 
right 
amount 
of 
informa5on 
to 
communicate 
product 
and 
service 
details 
in 
a 
way 
that 
en5ces 
shoppers 
into 
buying, 
returning 
to 
a 
site 
and 
spreading 
the 
word 
to 
other 
prospects. 
The 
ability 
for 
shoppers 
to 
zoom 
in 
on 
a 
product’s 
details 
or 
virtually 
“pick 
up” 
and 
spin 
the 
product 
around 
as 
if 
they 
were 
holding 
it 
in 
their 
hands 
can 
very 
quickly 
turn 
a 
lukewarm 
prospect 
into 
About 
Snap36 
Snap36 
is 
revolu5onizing 
online 
retail 
with 
scalable 
and 
cost-­‐ 
effec5ve 
360° 
& 
3D 
product 
imagery. 
Founded 
by 
industry 
experts 
who 
iden5fied 
an 
underserved 
market 
and 
were 
inspired 
to 
offer 
a 
more 
visually 
interac5ve 
online 
experience, 
Snap36 
is 
a 
full-­‐service 
photography 
studio 
and 
distributor 
of 
the 
equipment, 
technology 
and 
exper5se 
needed 
to 
implement 
360° 
& 
3D 
photography. 
For 
more 
informa5on 
visit 
hnp://www.snap36.com 
or 
follow 
Snap36 
on 
Facebook 
and 
Twiner.

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10 Ways 360° & 3D Spin Photography Increase Sales

  • 1. 10 Ways 360° & 3D Spin Photography Increase Sales Today’s consumers are looking for a visually s5mula5ng and interac5ve shopping experience. A simple product image does not en5ce shoppers to complete a purchase. Their online shopping experience should emulate the engagement of their in-­‐store experience. 360° & 3D product photography is the most effec5ve way to give savvy shoppers what they want. 91% SHOPPERS WANT IT ACCORDING TO ADOBE SCENE7, 91% OF INDIVIDUALS SURVEYED WANT THE ABILITY TO TURN PRODUCTS AROUND IN FULL 360° SPIN AND ZOOM IN ON ANY PERSPECTIVE About Jeff: Zero to sixty is what Jeff thrives on -­‐-­‐ driving early stage startups through high growth to liquidity. An online marke5ng veteran, his ten years at Adobe-­‐ Scene7 spawned a passion in rich media, merchandising and user experience. A`er opening Scene7 offices in Chicago, London, Paris and Hamburg, he listened to his clients and recognized the huge demand for 360 degree product photography. He dis5nguished a completely underserved market and Snap36 along with our unique 360° & 3D photography studio was born.
  • 2. 1 Crea.ng an In-­‐Store Experience Leads to Purchase Confidence and Higher Online Conversions When strategically used to replicate the experience of picking up a product and examining it, 360° & 3D spin photography provides your customers the visual informa5on and the addi5onal confidence required to complete a purchase. UK bicycle retailer Wiggle saw double digit conversion increases and golfing superstore Golfsmith found 30% higher conversion rates amongst products being showcased in 360° & 3D views. 30% 2 Increased 30% HIGHER CONVERSION RATE AMONGST PRODUCTS BEING SHOWCASED UTILIZING 360 VIEWS Visual Informa.on Reduces Returns With nearly 1/3 of all online sales being returned, companies need to focus on how to reduce return rates, without raising costs or changing policies. 360° & 3D spin helps customers make more informed purchase decisions and minimize any future disappointment by accurately and completely represen5ng the product sold. When using 360° & 3D photography to differen5ate a new product line, Fathead found that the return rate of their spinning products was reduced by 50%.
  • 3. 3 Increased Confidence Reduces Call Center Costs Due to disappointed purchases and high return rates, it’s no surprise that weary shoppers have a lot of ques5ons. It’s a cycle that leads to an influx in customer service calls and opera5ng costs. 360° & 3D product views allow shoppers to familiarize themselves with the product by exploring the angles and details that interest them. The average result is a 24% reduc5on in the number of call center calls prior to purchase. 4 Increased Engagement Leads to Customer Sa.sfac.on and Brand Loyalty A recent study stated that consumers are 85x more likely to share posi5ve reviews over nega5ve reviews online. In addi5on to reducing returns and customer service calls, the interac5on and engagement offered by 360° & 3D product imagery increases the average 5me on site by 32%. Companies that allow their customers to become involved in the online shopping experience see an average increase in customer sa5sfac5on by up to 50%, building posi5ve engagements 85x 85x MORE LIKELY TO SHARE A POSITIVE and brand loyalty. REVIEW THAN A NEGATIVE ONE
  • 4. 5 Mobile Users Say it’s the Number One Reason to Purchase According to an Adobe Mobile Consumer Survey, when comparing videos (31%) and alterna5ve images (29%), more mobile users (42%) say that a 360° spin of a product is the visual feature that will most likely increase their likelihood of purchasing a product via a mobile device. 42% 31% 29% 360° PRODUCT IMAGERY VIDEO ALT VIEWS 42% AGREE 360° PRODUCT IMAGERY INCREASES LIKELIHOOD OF PURCHASE FROM MOBILE DEVICE 6 Companies with Spin are Viewed as UX Leader High-­‐level marketers know that by looking inward to examine their own behaviors (why did I buy that pair of shoes from Zappos?) they can bener understand their customer base and acknowledge that we all share the same basic principles. We all want a seamless process that makes us feel knowledgeable and confident before a transac5on. By inves5ng in high-­‐quality rich media, companies such as Ann Taylor are seong the standards high as UX leaders.
  • 5. 7 Grab Customers’ APen.on with Engaging Visuals Jon S5ne of Cisco’s Internet Business Solu5ons Group, said that they found nearly 2/3 of all customers begin their buying process online. Today’s e-­‐commerce strategies must evolve with technology. Offering 360° & 3D product spins grabs your customers’ anen5on and allows them to engage with your products to increase sales both online and in-­‐ store. 2/3 NEARLY 8 Embed 360° 2/3 OF ALL CUSTOMERS BEGIN THEIR SHOPPING ONLINE & 3D in Mobile Devices to Enhance Customer Experience OEM parts distributor Parts Town is changing the distribu5on channel by seong new standards in customer experience and web-­‐based solu5ons. Parts Town incorporated their 360° & 3D product imagery, known as PartSPIN, into the industry’s first mobile app, allowing customers to see a part from every angle and viewpoint, while providing unprecedented access to inventory. In addi5on to increasing technical support and user experience, these features enable their customers to plan service opera5ons more efficiently through mobile devices.
  • 6. 9 Video Spins Create an Emo.onal Tie and Improve Brand Equity Companies such as Helzberg Diamonds are leveraging spin photography to offer more visual informa5on that allows customers to have an insighqul personal connec5on. Increasing these emo5onal cues differen5ates brands and improves customer reten5on. By conver5ng product spins into video, Helzberg is able to showcase this emo5onally connected experience on websites like Amazon. 10 Increase Efficiency with an Automated Studio Workflow Using robo5c hardware and workflow so`ware to automate their studio, Kohl’s found they could increase product throughput 3x to 4x a day. This allowed them to get more products photographed and available online faster in peak buying seasons. Likewise, 360° & 3D studio automa5on doubled Home Depot’s efficiency while increasing image accuracy standards from 55% to 99.1%. SHOOT 3X TO 4X AS MANY PRODUCTS IN A DAY
  • 7. As technologies con5nue to evolve, so too much ecommerce marke5ng strategies. The concept is simple: Informa5on, especially visual informa5on, is the most powerful tool you can use to empower your customers. Enlightening, engaging and informing your customers allows them to make confident decisions. And, informed decisions lead to the highest likelihood of sa5sfac5on and the lowest likelihood of product returns. a full-­‐fledged customer. Presen5ng photography that lets visitors truly see and interact with products online will increase trust, break down barriers that may have existed for shoppers to move forward, build brand loyalty and ul5mately increase conversions and revenues. First impressions are las5ng impression and you only have once chance to convey the quality of your brand. EMPOWER YOUR CUSTOMERS Every e-­‐commerce seong relies on the ability to provide customers with the right amount of informa5on to communicate product and service details in a way that en5ces shoppers into buying, returning to a site and spreading the word to other prospects. The ability for shoppers to zoom in on a product’s details or virtually “pick up” and spin the product around as if they were holding it in their hands can very quickly turn a lukewarm prospect into About Snap36 Snap36 is revolu5onizing online retail with scalable and cost-­‐ effec5ve 360° & 3D product imagery. Founded by industry experts who iden5fied an underserved market and were inspired to offer a more visually interac5ve online experience, Snap36 is a full-­‐service photography studio and distributor of the equipment, technology and exper5se needed to implement 360° & 3D photography. For more informa5on visit hnp://www.snap36.com or follow Snap36 on Facebook and Twiner.