Social media marketing 101 wk 1 (jan2013)
•
0 j'aime•292 vues
The MCA Academy launched its 4-part class on Social Media Marketing to help its Honorees understand and navigate content marketing in a digital age. Class 1 covers Twitter trends, growth, use, do's and don'ts.
Recommandé
Contenu connexe
En vedette
En vedette (17)
Similaire à Social media marketing 101 wk 1 (jan2013)
Similaire à Social media marketing 101 wk 1 (jan2013) (20)
Dernier
Dernier (20)
Social media marketing 101 wk 1 (jan2013)
- 2. Social Media Marketing 101 Course Instructor: Terry Doherty Director of New Media January 2013 ©Mom's Choice Awards®. All Rights Reserved.
- 3. Social Media Marketing 101 Instructor Terry Doherty Four Sessions - Three Platforms ● What is __________? ● Who uses it? ● Why do they use it? ● Where are they? ● When should I be on? ● How can I benefit? ©Mom's Choice Awards®. All Rights Reserved.
- 4. Social Media Marketing 101 Instructor Terry Doherty Social Media by the Numbers 66% online Americans ACTIVELY using social media 3 of every 4 Americans in 75% Americans ages 18 to 29 use social media key marketing demographic! American teens (12 to 17) active online - 95% 80% of which use social media # of people who say social media DOES NOT influence their buying decisions 2011 = 68% 2012 = 36% ©Mom's Choice Awards®. All Rights Reserved.
- 5. Social Media Marketing 101 Instructor Terry Doherty Blogging E-mail ©Mom's Choice Awards®. All Rights Reserved.
- 6. Social Media Marketing 101 Instructor Terry Doherty ● real-time information network ● 175 million Tweets / day 2011 Analysis ● nearly 60% are mobile users Twitter verb: Tweet born: July 2006 2012 Analysis 1/2 billion user accounts ● 69 percent of users follow others based on Available in 20 languages recommendations from friends TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter. US @ 100 million com Brazil 33.3 million Japan, 29.9 million ● 34 percent of marketers have generated leads UK 23.8 million using Twitter ©Mom's Choice Awards®. All Rights Reserved.
- 7. Social Media Marketing 101 Instructor Terry Doherty
- 8. Social Media Marketing 101 Instructor Terry Doherty LOOKING OUTWARD ... ● keep up to date with trends and key players in your industry ● monitor what your competitors are doing ● networking with peers, fellow hobbyists, ● following hashtags and Twitter-based events LOOKING INWARD ... ● See what people are saying about your brand ● Learn about reviews, misuse of product, etc. ● Provide near-real-time customer service ● Find out what customers want ©Mom's Choice Awards®. All Rights Reserved.
- 9. Social Media Marketing 101 Instructor Terry Doherty ©Mom's Choice Awards®. All Rights Reserved.
- 10. Social Media Marketing 101 Instructor Terry Doherty "How often should I Tweet?" "When should I Tweet?" ©Mom's Choice Awards®. All Rights Reserved.
- 11. Social Media Marketing 101 Instructor Terry Doherty Too Many Updates 9% - responded to ad, not interested 16% - other Perception | Value Clash No Value staying connected ©Mom's Choice Awards®. All Rights Reserved.
- 12. Social Media Marketing 101 Instructor Terry Doherty "How often should I Tweet?" "When should I Tweet?" ©Mom's Choice Awards®. All Rights Reserved.
- 13. Social Media Marketing 101 Instructor Terry Doherty MORNING AFTERNOON 10am - 12n 8pm - 10pm Want Clicks? Peak SHARING: Don't post 9:am - 11:am 12n - 12:pm Consistent: 1pm - 6: pm ©Mom's Choice Awards®. All Rights Reserved.
- 14. Social Media Marketing 101 Instructor Terry Doherty ©Mom's Choice Awards®. All Rights Reserved.
- 15. Social Media Marketing 101 Instructor Terry Doherty ● real-time information network ● 175 million Tweets / day 2011 Analysis ● nearly 60% are mobile users Twitter verb: Tweet born: July 2006 2012 Analysis 1/2 billion user accounts ● 69 percent of users follow others based on Available in 20 languages recommendations from friends TOP FIVE COUNTRIES ● 64 percent of users access Twitter via Twitter. US @ 100 million com Brazil 33.3 million Japan, 29.9 million ● 34 percent of marketers have generated leads UK 23.8 million using Twitter ©Mom's Choice Awards®. All Rights Reserved.
- 16. Social Media Marketing 101 Instructor Terry Doherty B NEW ID EA S H S A T HINKING AHEAD T Twitter W P verb: Tweet O R R AN S W E R S born: July 2006 1/2 billion user accounts K E C Available in 20 languages D W H A T D I N' T T TOP FIVE COUNTRIES US @ 100 million Brazil 33.3 million I Japan, 29.9 million UK 23.8 million C E QUESTIONS ©Mom's Choice Awards®. All Rights Reserved.
- 17. Social Media Marketing 101 Instructor Terry Doherty Thank You ©Mom's Choice Awards®. All Rights Reserved.