This document discusses trends affecting the meetings industry and how to plan for the future. It notes that meeting location decisions are often irrational, influenced more by unofficial criteria than official bids. It highlights emerging markets in Asia, South America, and Africa attracting more international conventions. New generations want customized choices and interactive, self-directed online learning. Technology allows social media, mobile apps, and hybrid virtual/in-person meetings. The future involves balancing virtual and face-to-face events to create value rather than focus on destinations.