The Enterprise Technology Show is one of Africa's largest showcases of technology, social media, loyalty and customer engagement conferences. They requested me to speak on tools for customer engagement and how to spread word of mouth. Slides and credits: 1. Source: somadjinn - http://www.rgbstock.com/photo/nGe37bg/Customs+Grunge+Sign 2. Contact details 3. Source: sundstrom - http://www.rgbstock.com/photo/mifpa8Y/Hammer+2 4. The challenges 5. William Edwards Deming quote 6. Trust result from an advertising survey 7. Nielsen report 8. Word of mouth survey 9. Hugh MacLeod: gapingvoid.com 10. Source: MeiTeng - http://www.rgbstock.com/photo/mC8UPmQ/Pancakes+2 11. Source: shortstack.com 12. Shortstack app overview 13. Dolan Auto Group social media campaign 14. Dolan results 15. Source: Lusi - http://www.rgbstock.com/photo/mhGu5Fy/funny+shadows 16. Source: By Lusi - http://www.rgbstock.com/photo/mhGtM2s/brainy+people 17. Source: By Charcoal - http://www.rgbstock.com/photo/nIMK48m/Blog+text 18. Grouphigh.com 19. Blogs are dead 20. Source: By Woodsy http://www.rgbstock.com/photo/2dzxTjW/Blog 21. Walmart moms 22. How Customer Advocacy works; a look at Walmart moms 23. Non-blogging influencers 24. Traackr.com platform outline 25. Traackr.com 26. 84% of people Trust word of mouth. 27. 85% of people take action from network recommendations 28.Create context and a platform 29. Source: florianric on Flickr -