A 10 week recipe with examples explaining how to use your blog to generate leads on your website. From our May 9, 2014 Workshop. See workbook for templates.

1. Blogging for Leads.

2. Blogging for Leads.

3. Meet Monica
mayecreate.com/resources
facebook.com/mayecreate
twitter.com/mayecreate
Youtube.com/mayecreate

4. What’s OnTap
 Warm up: buyer persona
 Prepping for marriage
 What you need
 How it works
 10 week success recipe

5. Buyer Personas
What Are Buyer Personas?
 Buyer personas are fictional representations of
your ideal customers.
 They are based on real data about customer
demographics and online behavior, along with
educated speculation about their personal
histories, motivations, and concerns.
?
Slide content courtesy of HubSpot Buyer Persona Template

6. Buyer Persona
BACKGROUND
 Basic details about persona’s role
 Key information about the
persona’s company
 Relevant background info, like
education or hobbies
Slide content courtesy of HubSpot Buyer Persona Template
1

7. Buyer Persona
DEMOGRAPHIC
S
 Gender
 Age Range
 HH Income (Consider a spouse’s
income, if relevant)
 Urbanicity (Is your persona urban,
suburban, or rural?)
Slide content courtesy of HubSpot Buyer Persona Template
2

8. Buyer Persona
IDENTIFIERS
 Buzz words
 Misinterpreted buzz words
 Mannerisms
Slide content courtesy of HubSpot Buyer Persona Template
3

9. Buyer Persona
GOALS
 Professional
 Personal
 Primary goal
 Secondary goal
Slide content courtesy of HubSpot Buyer Persona Template
4

10. Buyer Persona
CHALLENGES
 Personal or professional problems
you may be able to relate to or
solve
 Primary challenge to success
 Secondary challenge to success
Slide content courtesy of HubSpot Buyer Persona Template
5

11. Buyer Persona
HOWYOU HELP
 How you solve your persona’s
challenges
 How you help your persona
achieve goals
Slide content courtesy of HubSpot Buyer Persona Template
6

12. Buyer Persona
REAL QUOTES
 Common things you hear him or
her say about your product or
service
 Common things you hear him or
her say about their life/role or
company
Slide content courtesy of HubSpot Buyer Persona Template
7

13. Buyer Persona
COMMON
OBJECTIONS
 What are his or her common
buying objections (price, time,
effort, etc.)?
 What does he or she need to make
a purchasing decision?
Slide content courtesy of HubSpot Buyer Persona Template
8

14. Sales Paradigm Shift.
57%
Of the sales process has already
taken place before they contact
you.
People contact sales 57% later
in the buying process.

15. Your buyers are going to find information to form their
buying decision from somewhere.
Do you want them to hear it from you?
OR
From your competition?

16. Awareness:
customer identification of a need and the
realization that your business can
potentially fulfill it
Consideration:
customer evaluation of how your offering
meets this need, including the evaluation
of offerings from other businesses
Preference/Intent:
a customer’s logical and emotional
inclination towards one solution or
another, ultimately leading to a purchasing
decision
Purchase/Repurchase:
the action of ordering and buying from
your business or the emotional and logical
process that (hopefully) leads to a repeat
purchase
3
Preference/Intent
2Consideration
1Awareness
4
Purchase/Repurchase

17. How does blogging generate leads?

18. Jan. 1, 2013 – Dec 31, 2013

19. Jan. 1, 2014 – May 4, 2014

21. T R A F F I C C A N B E C O N V E R T E D I N TO L E A D S
How does blogging generate leads?
traffic

22. StrategicPlanComponents
Website
Blog (Yours or Others)
Email Marketing (Yours or Others)
Offerings
Social Media
Integration Software
Advertisements
Online dating tools
Traffic generating
tool box

24. Draw Business toYou.
Your
Audience
Closed
Business
WEBSITE
Blog
Email
Social Media
Advertising

25. 10
WEEK
SUCCESS
RECIPE
10 Blog Posts
20 Social Media Posts
5 Blog Post Emails
1 Offering
1 Offering Landing Page
1 Offering Call to Action
1 Offering Email
1 OfferingThankYou Page

26. What does your persona need/want to know?
How do I actually get leads from my website?
How do I use the internet to market my
business?
Why would I blog, what’s in it for me?

27. 10 Blog Posts
Finally, someone answering my
questions!

28. 10 Blog Posts
May
10
2014 Explain how the sales decisions are now
made 57% later
Sales Paradigm Shift = Why You Need to
Develop Content
in the buying process and people are going to get
their information from somewhere. Do you want it
to be from you or your competition?

29. 20 Social Media Posts
That’s interesting!

30. TellYour FollowingAboutYour Blog Posts
Social Media Rule ofThirds:
33.3%
Personal or
Professional
Interactions
33.3% Brand
Promoting Posts
33.3%
Industry
Related Posts
from an
Outside
Source
 Schedule posts to release after
your blog posts have published
 Two posts about each blog post,
alter the language for the second
post
 Publish the second post on
another day at another time to
reach more viewers
 Link to the blog post each time
 Distribute across all mediums

31. SERVING
SUGGESTION
If you’re publishing onTwitter write this
post first, then elaborate for other
networks. Although you can write more
for Facebook, LinkedIn and Google+
studies show that shorter posts are
generally more successful.

32. 20 Social Media Posts
May
10
2014
Buyers turn to the internet first
before makinga purchase, contacting sales 57% later, are you
helping them research?Sales Paradigm Shift = Why You Need to
Develop Content
mayecreate.com/2014/04/a-paradigm-shift-and-why-you-
need-to-develop-content/
x x x

33. 20 Social Media Posts
Buyers contact sales 57% later
because theyresearch online first, are their facts from your or your
competition?Sales Paradigm Shift = Why You Need to
Develop Content
mayecreate.com/2014/04/a-paradigm-shift-and-why-you-
need-to-develop-content/
x x x
May
10
2014

34. SERVING
SUGGESTION
To post more than one time per day
without effort, schedule posts of
interesting articles you find while
researching for your blog posts.

35. 5 Blog Post Emails
I need to learn more.

36. TellYour FollowingAboutYour Blog Posts
 These emails send every two
weeks (or however often you
want to schedule them), if you
are sending one per month
then you’ll format it with 4
articles instead of two.
 The description is usually the
first or second paragraph of
the blog post.

37. 5 Blog Post Emails
Sales Paradigm Shift = Why You Need to
Develop Content
May 10, 2014 Monica Pitts
a purchase, contacting sales 57% later, are
you helping them research?
Buyers turn to the internet first
before making
Buyers look
online before
contacting.

38. SERVING
SUGGESTION
Best days for email opens areTuesday
andWednesday 8am, 9am, 10am and
11am. Best days for click-throughs are
Thursday, Friday andTuesday.

39. 1 Offering
These are the answers I need all in a nice
neat package.

40. Blog Post Evergreening
 Your blog posts will be “Evergreened” into a downloadable
offering (evergreen because they never go dormant)
 Offerings are generally downloadable
 Can be created in Microsoft Word or PowerPoint and saved as a
PDF

41. Ingredients of a Successful Offering
 Cover

42. Ingredients of a Successful Offering
 Cover
 Table of contents

43. Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction

44. Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction
 Blog posts + some
BLOG POSTS PLUS
+

45. Ingredients of a Successful Offering
 Cover
 Table of contents
 Author introduction
 Blog posts + some
 Final call to action

46. 10
WEEK
SUCCESS
RECIPE
1 Offering Landing Page
Is it worth it?

47. MakeYour Offer Irresistible
 Clear value proposition
 Be specific
 Use action language
 No main navigation
 Include a download form
 Share second offer if
needed

48. Free E-Book: Introduction to Business Blogging
Drive traffic to your website using a business blog.
everything you need to
know to get started with
business blogging to get
more web visitors and
generate more business.
81-pages explaining
This e-book includes:
The mystery behind how
blogging generates web
traffic8 innovative ways to
promote your blog
4 metrics for
improving and
measuring success10 tips for blog post
optimization
First Name
Last Name
Email Address
Do you blog?
Do you have a website?
Subscribe to blog
Download E-Book
Start Blogging!
Sign up for our
Workshop: Blogging
For Leads.
QUALIFY
CONNECT
HIGHER
FUNNEL
OFFER

49. 10
WEEK
SUCCESS
RECIPE
1 Offering Call to Action
Do I need this?

50. DriveVisitors toYour Landing Page
 Size matters
 Make it obvious
 Use action language
 Clear value proposition
 Be specific
 Create urgency
 Reduce anxiety
 Link it
 USE IT!

51. DriveVisitors toYour Landing Page
Use business blogging to
turn yourwebsite into a business
generating machine
This 81 page e-book
containseverything you need to know
about getting started with
business blogging.
Download FREE E-Book
Try out our Blogging for Leads
Workshop

52. 10
WEEK
SUCCESS
RECIPE
1 Offering Email
Do I need this?

53. DriveVisitors toYour Landing Page
 Content will be similar to
landing page
 Address the person by
name, let them know
why this offering is of
value to them
 Deliver to current list
 Deliver to new list
subscribers

54. 10
WEEK
SUCCESS
RECIPE
1 OfferingThankYou Page
Yay! My present arrived!

55. Download: Intro to Business Blogging
If you’re interested in a more hands-on learning experience
you may consider
signing up for our Blogging for Leads Workshop June 7.
Dear Tammy,
Thanks for downloading our Intro to Business
Blogging E-Book I hope.it will be a great resource as you start using your blog to
generate website traffic.
You can download the e-book now or any time in the future
using the link below:
Happy Blogging,
Monica Pitts
monica@mayecreate.
com
www.mayecreate.co
m
ALWAYS LINKTO LANDING PAGE, NOT OFFERING FILE

56. What’s OnTap
 Prepping for marriage
 What you need
 Warm up: buyer persona
 How it works
 10 week success recipe