Allkonnect and its services and product Results of the Digital marketing report

1. CONNECTED ECOSYSTEM
FOR MARKETING SERVICES
Allkonnect
help@allkonnect.com
+91-9949072579

2. INTRODUCTION
Allkonnect is helping companies build their brand
using content marketing.
Our key value propositions are effectively engaging
customers and ensuring client's success as our success.
It is a cloud based platform that empowers marketers
create and promote quality content faster by our easy
to use collaborative platform and integrated talent
network.
In today's digital business world, you need a partner
who can help you take advantage of marketing
opportunities across a variety of channels in real-time.
Allkonnect combines a data-driven approach with
knowledge gained from years in digital marketing to
deliver outstanding results to our clients.Allkonnect
OUR MISSION
We are on a mission to make marketing easier. We aim
to build a connected ecosystem for marketing services
which will create value for brands, content creators,
influencers and marketers in large.
OUR VISION
1. Build the brand and stand out from the competition
2. Focus on their core business
3. Improve operational efficiency by automating
marketing
4. Achieve higher ROI on marketing efforts
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3. OUR
SERVICES
Allkonnect is an end-to-end provider of digital marketing
services. Whether you're looking for a turnkey managed
strategy, an independent audit, or services specific to a
short-term campaign, our experience and approach are
sure to prove to be a valuable asset.
Our services include:
Brand
Audit
Competitive
Story Telling
Content
Audit
Go to
Market Plan
Influencer
Marketing
Lead
Generation
Training and
Workshop
Search Engine
Optimization
Content
Strategy
Email
Campaign
Video
Creation
Google
Ads
Product
Launch
Events
Management
Digital Media
Advertising
Social Media
Management
Online
Communities
Digital Marketing
Recruitment
Allkonnect
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4. OUR
PRODUCT
How We Work
Cloud based platform for marketers to easily collaborate
and manage their projects.
Receive bids
Collaborate with internal team or marketplace
Share your blogs
Communicate easily
Receive notifications
Manage content calendar
Make secured payment
Attend trainings
What can great marketing
software do for you?
Among other things……
Software
Built
Persona
Create
Requiement Bid
Choose
Team
Pay
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Allkonnect

5. Best Digital Marketing Platform
STARTUPS BUSINESSES SPECIAL SERVICE
Allkonnect
SERVICES
We build the software and services that will help
companies build the ecosystem that will help them
succeed
4
Planning
Project Management
Reporting
Access to marketplace
Easy payment
Content calendar
All in self service
Dedicated account
manager
Planning & Strategy
Vendor management
Recruitment
Training & Workshops
Search Engine
Optimization
Graphic Designing
Service
Web Designing
Services
SEM Services
Freelance Content
Writers
And More

6. We build the software and services that will help companies build the ecosystem
that will help them succeed.
WHY
ALLKONNECT ?
WE BUILT ALLKONNECT FOR SMALL AND MEDIUM-SIZED BUSINESSES
We understand the needs of small and medium sized businesses.
We are ourselves one. We have crafted special solutions for SME/MSME to
deliver the best results with maximum return on investment.
WE’RE EASY TO ADOPT AND EVEN EASIER TO USE
We know that marketing is not easy and building a brand requires time.
Hence we built intuitive features in Allkonnect so it is clear, easy to use and
customers immediately get it.
WE’RE ALL ABOUT GOOD VALUE
We provide value to our ecosystem players including brands, content creators,
influencers and digital marketers. We make your marketing team more efficient
and get best results.
WE WILL MAKE YOU MARKETING ROCKSTAR
Our dashboard gives you the opportunity to do things from planning, persona
creation, managing projects, to getting insights on your marketing efforts.
It is the end to end of content marketing. This helps you understand how
your marketing is directly affecting your organization’s bottom line and
if it is making real impact.
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Allkonnect

7. Our founders, Monika Prasad and Rajeev Ranjan launched Allkonnect
in 2018 to find a better way for creative talent and brands to collaborate.
To embrace the needs of modern business of content marketing they
build a platform that will connect brands with the creative talent
seamlessly.
As the demand of original content is skyrocketing our product gives
client flexibility and complete transparency in generating content and
engaging more customers.
Monika Prasad
Co-founder Co-founder
Rajeev Ranjan
OUR
FOUNDER
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Allkonnect

8. INDIA DIGITAL MARKETING
SURVEY REPORT
Allkonnect

9. Two Third Of Total Ad Spending Will Be Digital
KEY
FINDING - 1
33% Yes by
26-50%
Yes by
more than 50%
Yes by
less than 25%
Yes by
less than 25%
01
02
03
04
33%23%
11%
01
02
03
More than 66% of the marketers surveyed said that they will
increse their digital ad spending in 2019
Only 11% saild that they there will be no increse in budget
this year.
Overall this is the story of optimism. Digital marketing will
increasingly be viewed as more cost effective helping brands
achieve business goals,thereby encouraging more spend in
coming years.
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Allkonnect

10. Two In Every Five Marketers Are Unsure About Their
Digital Marketing Strategy
KEY
FINDING - 2
63%
Yes with clear
goals and metrics
Yes with clear
goals but not sure
how to measure
No
01
02
03
23%
14%
01 More than 63% of the marketers surveyed said that they
have clea r digital marketing strategy
02
Only 23% admit that although they know what they want to
achieve, but they have yet to figure out how to measure
success. The remaining 14% said they have not identified their
digital marketing goals at all.
03 Lack of clarity in terms of digital marketing strategy highlights
the need for continued education and training.
04
The survey also suggest Marketers need to understand that
digital marketing plays a part in an overall strategy, and must
therefore not be viewed in isolation from other marketing
activities.
10
Allkonnect

11. Building And Maintaining Audiences Are Key Challenges
KEY
FINDING - 3
Almost 16% of our respondents
identified gaps in skills and
resources as one of the major
challenges they face when doing
digital marketing.
Other problems include
budget restraint, lack of tools
and dependence on third parties.
The biggest challenge among
our respondents, however,
is establishing and sustaining
engagement.
However with the rise of
Influencer marketing brands
can target niche markets and
build more engagement with the
customers. Addressing the issue
of ROI will also likely help
marketers better justify greater
spending on digital, a problem
for 4% of our respondents.
11
Establishing and sustaining engagement
26.6%
15.3%
13.7%
9.7%
8.9%
7.3%
6.5%
4.8%
4%
3.2%
Skill and resources gap
Budget restraint
No tracking or proper metrics
Dependence on third parties
No clear ROI
No clearly defined goals
Lack of tools
Misalignment with third parties
Weak data analytical skills
01
02
Allkonnect

12. Search Engine Otimization Is Deemed The Most Effective
And Important Digital Channel
SEO
Content Marketing
Paid Search Marketing
Social Media
Social Media Ads
Influencer Marketing
Branded Content
Email Marketing
Display Advertising
Webinar and podcasts
KEY
FINDING - 4
12
22.8%
19.5%
18.7%
13%
8.1%
8.1%
3.3%
3.3%
1.6%
1.6%
Indian marketers in our survey
viewed search engine optimization
as the most effective digital
channel for marketing.
This is followed by Content
Marketing, Paid search marketing
and Social Media.
Email marketing , webinars and
podcasts which have limited reach
are the lowest while there is
increase in influencer marketing.
Content marketing is an area that
marketers are increasingly
interested in based on the results
of our survey, as they recognize
that digital channels— whether
paid, owned, or earned— need
content that offers value to
audiences wherever they are in the
consumer journey.
01
02
Allkonnect

13. Personalization
13.7%
Content Marketing
Content Marketing Is the Most Exciting Digital Opportunity
For Marketers
Omnichannel campaigns
Video
Customer Experience
Automation
Social
SEO/ SEM
Big Data
KEY
FINDING - 5
13
16.1%
12.9%
12.9%
8.9%
6.5%
6.5%
4.8%
4%
Mobile
12.9%
Digital Marketers in India saw
content marketing as the biggest
opportunity.
Excitement for
mobile marketing (13%)
omnichannel campaigns (13%)
and personalization (13%)
remained the same, followed by
video (12.3%) and customer
experience ( 9%)
But these digital trends are not
mutually exclusive. Brands can
exert efforts that play across these
spheres for improved touchpoints
and seamless customer
journeys.
Another important trend is the
increase of automation. Especially
with the digitization
wave and more emphasis on data
01
02
Allkonnect

14. Customer Engagement Is The Main
Objective In Doing Content Marketing
KEY
FINDING - 6
CONTENT
MARKETING
DEEP DIVE
01
More than 30% of the customers considered
Customer Engagement as the most important
objective of content marketing.
This was followed by Brand awareness and
leadgeneration.
Customer Engagement
Brand Awarenss
Lead Generation
Lead Nurturing
Improve Search Rankings
Customer Retention
14
32.8%
22.4%
20.8%
8.8%
8%
5.6%
02
Other things include lead nurturing, search
rankings, customer retention.
The top three content marketing goals resemble
the marketing funnel, indicating maturity among
Indian brands and agencies.
Allkonnect

15. 02
But without the needed skills, tools, and support, marketing teams
might fall short in achieving goals. Psychological biases might
also come into play.
Embedded in their roles for prolonged periods and exposed to a
seemingly unchanging set of customers, in-house marketers are
prone to decision-making pitfalls that impact not only the
development of strategies and tactics but also measures of success
and failure. Still, only 34% of our respondents outsource
content marketing activities, mostly through agencies (20%).
Most Brands Do Content Marketing Inhouse
01
KEY
FINDING - 7
15
43.9%
22%
20.3%
13.8%
In House Specific Content Team
In House General Marketing Team
Outsourced Via Agencies
Outsourced Via Freelancers
Almost 67% of the respondents said that they do content marketing
inhouse either thorough dedicated content marketing teams or
general marketing teams.
By managing their own content marketing campaigns, marketers
ensure maximum control, limit back-and-forth, and provide
employees with opportunities to continuously learn. In theory,
content marketing activities are easier to monitor when done
in-house as marketers have access to all data and insights.
Allkonnect

16. Build Your Marketing Ecosystem
Garage Society,
DLF Phase 3,
Gurgaon, Haryana.
help@allkonnect.com
+91-9949072579
Allkonnect