An overview of the US Wine industry covering state laws and regulations that govern the industry, the trading landscape, and the US consumer profile.

1. Wine Industry
An overview of the industry; from history, to laws, market and investor
outlooks in the U.S.

2. Page Title: Page Numbers:
History of Wine in the U.S. 5
U.S. Profile 9
Federal Laws & Regulations 16
State Regulations 30
Trading Landscape 46
Consumer Profile 57
Wine Varieties in the U.S. 64
Pricing 93
Page Title: Page Numbers:
Company Profile 101
Top 5 Wine Producing States 109
Wine Regions 132
California Wine Regions 191
Market Overview 219
Investor Outlook 235
Future Potential 250
Work Cited 256

3. State Regulations:
An overview of the 5 states that consume the most wine and a look at shipping
within the states.

4. State Regulation:
Wine Consumption By State-
Maryland 25.7 Liters Per Capita
New Hampshire 19.6 Liters Per Capita
Vermont 17.5 Liters Per Capita
Massachusetts 16.9 Liters Per Capita
New Jersey 14.9 Liters Per Capita
compiled by author from beveragetradenetwork.com

5. State Regulation:
Direct to Consumer-
Washington California Oregon
Nevada Idaho Texas
Montana Wyoming Colorado
New Mexico Kansas Nebraska
North Dakota Minnesota Iowa
Missouri Louisiana Wisconsin
Illinois Michigan Ohio
West Virginia Tennessee Hawaii
Virginia New York Vermont
North Carolina Maryland Maine
South Carolina New Jersey Georgia
Shipping Conditions: Easy and No Restrictions
Compiled by author from ://buyingguide.winemag.com

6. State Regulation:
Direct to Consumer-
New Hampshire Arizona Connecticut
Florida Indiana Alaska
Massachusetts Alabama Rhode Island
Delaware Pennsylvania Kentucky
Mississippi Arkansas Oklahoma
Utah
Shipping Conditions: Some Restrictions
Shipping Conditions: Prohibited or Very Difficult
Compiled by author from ://buyingguide.winemag.com

7. State Regulation:
State Facts- Maryland
Maryland:
Legal
Amount: 18
Cases Per
Household
Per Year
In-state
Shipping:
Yes
Regional
Limitations
on Shipping:
No
Regulations:
None
Tax:
$.40/Gallon
+9% Sales
Tax
Compiled by author from buyingguide.winemag.com

8. State Regulation:
State Facts- New Hampshire
New Hampshire:
Legal Amount:
12 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping:
Can’t ship to:
Ellsworth,
Millsfield,
Monroe or
Sharon
Regulations: If
selling 600 L
of same brand
must sell
equal value to
the state
liquor
commission
Tax: N/A
Compiled by author from buyingguide.winemag.com

9. State Regulation:
State Facts- Vermont
Vermont:
Legal
Amount: 12
Cases Per
Household
Per Year
In-state
Shipping:
Yes
Regional
Limitations
on Shipping:
No
Regulations:
UPS doesn’t
deliver
direct
shipments
for on or off
site sales
Tax:
$.55/Gallon
+ State
Sales Tax
Compiled by author from buyingguide.winemag.com

10. State Regulation:
State Facts- Massachusetts
Massachusetts:
Legal Amount:
26 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping: No
but service
may be
denied by
common
carriers
Regulations:
they can ship
from wineries
that don’t
have a
relationship
with MA but
carries can
deny it
Tax:
$.55/Gallon
Compiled by author from buyingguide.winemag.com

11. State Regulation:
State Facts- New Jersey
New Jersey:
Legal Amount:
12 Cases Per
Household Per
Year
In-state
Shipping: Yes
Regional
Limitations on
Shipping: No
Regulations:
Can do direct-
to-consumer
shipping,
FedEx does
not deliver
direct
shipments
Tax:
$.87/Gallon +
State Sales
Tax
Compiled by author from buyingguide.winemag.com

12. Trading Landscape:
Exporting, importing and direct-to-consumer overviews.

13. Trading:
Exports-
353.3 354.3
301.1
325.3
319.4
270
280
290
300
310
320
330
340
350
360
2007 2008 2009 2010 2011
MillionofLiters
Total Sum of Exports:
Total Sum of Exports
Compiled by author from source by Sumner, D.A

14. Trading:
Exports- Top Locations
The European Union, $518 million
Canada, $487 million
Japan, $101 million
China, $71 million
Hong Kong $69 million
Mexico, $24 million
South Korea, $22 million
Top
Locations for
Exported
U.S. Wine:
Compiled by author from wineinstitute.org

15. Trading:
Imports- Top Wine Type Imported
78.4% ($822,1 Million)
Bottled Wines
15.6% ($4.106,5
Million)
Sparkling Wines
6.0% ($314,5 Million)
Bulk Wines
Top Wines Imported into the
U.S.:
Compiled by author from oiv.int
Images from google.com

16. Trading:
Imports- Key Suppliers
Spain $340,5 Million
Argentina $379,5 Million
Australia $499,4 Million
France $1.436,6 Million
Italy $1.609,4 Million
Compiled by author from oiv.int

17. Trading:
Direct To Consumers- Facts
 In 1985, no states permitted direct shipping
 In 1998, 17 states allowed wineries to ship to the consumer
 Today, 41 states allow wine to be delivered from out-of-state wineries
California
33.2%
Texas
8.9%
New York
6.1%
Florida
6.0%
Illinois
4.3%
Top 5 Wine Shipment Destinations:
Complied by author from source shipcompliant.com

18. Consumer Profile:
A look at the consumers that drink wine in the U.S.

19. Consumer Profile:
Who Consumes Wine?
About 5% of the U.S. population ever buys wine over $20
About 35% of U.S. adults do not drink wine at all
About 21% drink beer but not wine
About 15% of the U.S. adult population drinks wine more
than once a week
Compiled by author from winesearcher.com

20. Consumer Profile:
High End versus Not High-
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
California
Washington
Oregon
New York
Percentage of High End vs Non-High End Purchasing Domestic Wine
from California 2014:
Not High End High End
Compiled by author from grapesandgrainsnyc.com

21. Consumer Profile:
Consumption by Frequency-
15%,
29%,
21%,
35%,
U.S. Adult Wine
Drinkers:
High Frequency
Occasional
Non-Adopter
Abstainer
33%
67%
Wine Drinking
Frequency:
Several Times
Per Week
Occasionally
Compiled by author from beverageexecutivesymposium.com and lizthach.wordpress.com
40% Of U.S.
Adults Drink
Wine

22. Consumer Profile:
Consumption by Gender & Ethnicity-
Female
54%
Male
46%
Percentage of Total Wine
Drinking Population
(By Gender):
Female Male
82%
8%
5%
4%
1%
Wine Drinker Population by
Ethnicity:
Caucasion
African American
Hispanic
Asian American
Other
Compiled by author from beverageexecutivesymposium.com and wine market

23. Consumer Profile:
Social Media Venues Used-
25%
38%
32%
18% 19%
WINE
BLOGS
WINERY
SITES
WINE.COM FLASH
SITES
WINE
SEARCHER
Frequent of Occasional Visitation:
Percentage of Visitation
36%
18%
16%
12%
7%
0% 10% 20% 30% 40%
FACEBOOK
YOUTUBE
TWITTER
PINTEREST
LINKEDIN
Regularly Used for Wine
Discussion:
Social Media Venues
Compiled by author from beverageexecutivesymposium.com

24. Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com

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