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Wine Industry
An overview of the industry; from history, to laws, market and investor
outlooks in the U.S.
Page Title: Page Numbers:
History of Wine in the U.S. 5
U.S. Profile 9
Federal Laws & Regulations 16
State Regulations 30
Trading Landscape 46
Consumer Profile 57
Wine Varieties in the U.S. 64
Pricing 93
Page Title: Page Numbers:
Company Profile 101
Top 5 Wine Producing States 109
Wine Regions 132
California Wine Regions 191
Market Overview 219
Investor Outlook 235
Future Potential 250
Work Cited 256
California Wine Regions:
The wine regions of California.
California Wine:
Facts-
 3 out of every 5 bottles sold in the
U.S. are made in California
 Annually, 21 million tourists visit
California’s wine regions spending
$2.1 billion
 California wine can be broken
down into 5 main regions
 North Coast
 Central Valley
 Sierra Foothills
 Central Coast
 South Coast
West Coast Region
California Wine:
North Coast Region AVAs-
 Napa Valley
 Although one of the most renowned
AVA in the U.S., Napa Valley is also
one of the smallest
 Mendocino County
 Certified organic vineyards account
for about 25% of the winery acreage
in this AVA
 Los Carneros
 While many varietals are grown here,
it is celebrated for its sparkling wines
 Lake County
 Only 14 wineries are located in the
region but 20 out-of-county wineries
purchase Lake County grapes from
independent growers
 Sonoma Valley
 Sonoma County’s grape harvest is
worth about $200 million and
represents 61% of the county’s total
agriculture
West Coast Region
California Wine:
Sonoma Valley AVA-
Complied from the authors at www.discovercaliforniawines.com
Chardonnay
40%
Sauvignon Blank
4%
Piont Noir
25%
Merlot
19%
Zinfandel
12%
Vine Varieties:
West Coast Region
North Coast
Region
California Wine:
Inland Valley Region AVAs-
 The largest wine grape growing region in the state
 The bulk of California’s table wine comes from this region and it is home to
more unusual dessert and Port-style wine grapes as well
 A huge supplier of grapes to wineries throughout the state
West Coast Region
Inland Valley
Region
California Wine:
Inland Valley Top Varieties-
•Fruit tends to have ripe tropical fruit characteristics
•Takes on shades of butter and toast from its time in oakChardonnay:
•Gapes from this region produce a full-bodied Zinfandel
•Tend to be from older vines
•Fruit tends to be rich and juicy in blackberry flavor, with a hit of acidity on the finish
Zinfandel:
•Gapes from this region produce a medium-bodied Merlot
•Fruit tends to have soft tannins and flavors of plum and berry
•Its moderate acidity lends it to be used to tame Cabernet
Merlot:
•Fruit has a peach and pineapple-flavor, is juicy, light and often made into sweet, pink or
sparkling styles
•This is the current “It” grapeMoscato:
•Fruit is refreshing and fairly crisp
•Its unfussy lightness of being and has an array of melon and apple flavors and low acidityPinot Grigio:
Compiled from authors at www.winemag.com
West Coast Region
Inland Valley
Region
California Wine:
Inland Valley Region AVAs-
 Lodi and the Delta
 Only five producers that produce
large-case quantities of wine while
the rest only make a few barrels
 Madera County
 Is one of the oldest grape growing
regions in the U.S.
 San Joaquin Valley
 The largest producing area in the
state- accounts for more than 50%
of the total state wine grape crush
 Sacramento Valley
 Approximately 2% of the total state
wine grape crush comes from this
region
West Coast Region
Inland Valley
Region
California Wine:
Sierra Foothills Region AVAs-
 Zinfandel has the largest amount of plantings with 2,300 acres
 Cabernet Sauvignon has the second largest planning with 600 acres
 More than 100 wineries are nestled throughout the nooks and crannies of the
foothills
 The shallow mountainside soils produce low to moderate yields and high
quality grapes
West Coast Region
Sierra Foothills
Region
California Wine:
Sierra Foothills Region AVAs-
 Amador County
 Known for their old vine zinfandels
 Calaveras County
 The oldest vines in the county are
110 year-old Zinfandels
 El Dorado County
 50 grape varieties are grown that
produce high quality table wines
 Nevada County
 This region is known for their
boutique sized and family owned
wineries
 Placer County
 Wine grapes were first introduced
in Placer County the same year
James Marshall discovered gold
1848
West Coast Region
Sierra Foothills
Region
California Wine:
Central Coast Region AVAs-
 This is the largest AVA in the state with around 6.8 million acres- over 100,000
acres are planted to wine grapes
 Appellation stretches from San Francisco to Santa Barbara- about 250 miles
 AVA granted due to the cooling influence of the Pacific Ocean
 Produces almost 15% of the state's total wine grape and has over 360 wineries
West Coast Region
Central Coast
Region
California Wine:
Central Coast Region AVAs-
 Livermore Valley
 Nearly 80% of California's Chardonnay vines can
trace their genetics to Livermore Valley
 Monterey County
 Close to 70% of Monterey fruit is shipped out of
the county
 San Francisco Bay
 California’s Urban Wine Country- 24 urban
wineries
 San Luis Obispo County
 Distinctive sparkling wines are produced from
the fruit from this region
 Paso Robles
 72% of the regions 26,000 vineyard acres are
Cabernet Sauvignon, Merlot, Syrah and
Zinfandel grapes
 San Benito County
 There are roughly 2,600 acres of wine grapes
planted in San Benito County and 8 wineries
 Santa Barbara County
 This area's was California's first premium wine
production region- but has now been replaced
by “Silicon Valley”
West Coast Region
Central Coast
Region
California Wine:
Southern California Region AVAs-
 Winemaking has been taking place since the late 1700s
 Region extends from Malibu, north of the city of Los Angeles to the southern
border of California below the city of San Diego
 There are about 44 wineries
West Coast Region
Southern
California
Region
California Wine:
Southern California Region AVAs-
 Malibu
 There are more than 50 vineyards
producing world-class wines
 Ventura
 Vineyards are grown on steeper
slopes sometimes reaching
altitudes of around 1400ft
 San Diego County
 The county has over 70 wineries
and is home to the state’s oldest
grapes in the state
 Cucamonga Valley
 Home to unique fortified wines,
including a highly regarded Triple
Cream Sherry
 Temecula Valley
 Temecula Valley wines are notable
for their complex aromas of plums
and berries
West Coast Region
Southern
California
Region
Contact Us for the Full Presentation:
Mediacontact USA Inc.
13575 58TH Street North #160
Clearwater, Fl. 33760
T: 727 538 4112
E: contact@mcusa.co
www.mediacontactusa.com
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 "WASHINGTON STATE WINE FACTS." Washington State Wine. Washington Wine, n.d. Web. 06 Oct. 2015. <http://www.washingtonwine.org/wine-101/state-facts
 Washington Wine Report: Cooper Wine Company http://www.wawinereport.com/2010/02/cooper-wine-company.html
 "Welcome and Calendar | Maragas Winery." Welcome and Calendar | Maragas Winery. Web. 6 Oct. 2015. http://www.maragaswinery.com/
 "Welcome to Lodi Wine Country." About Lodi. Lodi Winegrape Commission, 2015. Web. 06 Oct. 2015. <http://www.lodiwine.com/About-Lodi
 "Welcome to Lodi Wine Country." LoCa The Wines of Lodi, CA. Lodi Winegrape Commission. Web. 30 Sept. 2015. <http://www.lodiwine.com/About-Lodi>.
 "Welcome to the Southern Oregon AVA." Southern Oregon Wineries Applegate Valley. Southern Oregon Winery Association, n.d. Web. 06 Oct. 2015.
<http://www.southernoregonwines.org/southern-oregon-ava
Work Cited:
 "What’s in a bottle of Wine?" (n.d.): n. pag. Http://www.newyorkwines.org/ New York Wine & Grape Foundation, 2015. Web. 06 Oct. 2015.
<http://www.newyorkwines.org/PDFs/WhatsInBottle052015.pdf.
 "Which U.S. State Drinks the Most Wine? | Wine News & Features." Wine Searcher. Web. 1 Oct. 2015. <http://www.wine-searcher.com/m/2014/03/which-u-s-state-drinks-the-
most-wine->.
 "Who Buys Wine Over $20? | Wine News & Features | Wine-searcher." Wine Searcher. N.p., n.d. Web. 30 Sept. 2015. http://www.wine-searcher.com/m/2014/02/who-drinks-
wine-over-20-dollars
 Willamette Valley: Willamette Valley Facts and Figures http://willamettewines.com/facts-figures/
 "Willamette Valley Facts & Figures - Willamette Valley Wineries." Willamette Valley Wineries. Willamette Valley Wineries Association, n.d. Web. 06 Oct. 2015.
<http://willamettewines.com/facts-figures/
 "Wine America." WineAmerica. Web. 1 Oct. 2015. <http://wineamerica.org/policy/by-the-numbers>.
 “WineAmerica. N.p., n.d. Web. 29 Sept. 2015. http://wineamerica.org/policy/by-the-numbers
 "Wine Distribution In America: A Discussion on the Challenges of Distributing Wine - IntoWineTV Episode 149." Wine Distribution In America. Web. 1 Oct. 2015.
<http://www.intowine.com/intowine-tv/wine-distribution-america-discussion-challenges-distributing-wine-intowinetv-episode-149>.
 "Wine Distributors." Beveragetradenetwork. Web. 1 Oct. 2015. <http://beveragetradenetwork.com/en/maryland-wine-distributors-392.htm>.
http://beveragetradenetwork.com/en/massachusetts-wine-distributors-389.htm
 "Wine Industry Facts." VisitNC. Economic Development Partnership of North Carolina. Web. 6 Oct. 2015. <http://media.visitnc.com/news/wine-industry-facts
 "Wine Industry in the U.S. - Sales Growth 2014 | Statistic." Statista. Web. 1 Oct. 2015. <http://www.statista.com/statistics/209166/us-wine-industrys-sales-growth/>.
 "Wine." Jersey Fresh. State of New Jersey Department of Agriculture, n.d. Web. 06 Oct. 2015. <http://jerseyfresh.nj.gov/wine/
 "Wine Market." Oiv.int. Web. 1 Oct. 2015. <http://www.oiv.int/oiv/files/4 - Statistiques/.../Wine_market_EN.pdf>.
 "Wine Report 2015." SVB. Web. 1 Oct. 2015. <http://www.svb.com/uploadedFiles/Content/Blogs/Wine_Report/2015_Wine_Report/wine-report-2015-pdf.pdf>.
 "Wineries of Santa Clara Valley." Santa Clara Valley Wines. Wineries of Santa Clara Valley, n.d. Web. 06 Oct. 2015. <http://www.santaclarawines.com/santa-clara-
valley/?WSDSESSID=0201088ec5201730555839d0c2bcef25&%2F1%2F
 "Wine-Searcher. Find and Price Wines, Beers & Spirits." Wine Searcher. Wine-Searcher. Web. 6 Oct. 2015. <http://www.wine-searcher.com/
 "Wine Sales Statistics." Statistic Brain. Statistic Brain Research Institute, 20 Sept. 2013. Web. 29 Sept. 2015. <http://www.statisticbrain.com/wine-sales-statistics/>.
 "Wine Sales Statistics." Statistic Brain. Statistic Brain Research Institute, 20 Sept. 2013. Web. 29 Sept. 2015. <http://www.statisticbrain.com/wine-sales-statistics/
 "Wine's Big Threat (hint: It Could Be You)." CNBC. 16 Jan. 2014. Web. 1 Oct. 2015. <http://www.cnbc.com/2014/01/15/wine-sales-growth-to-accelerate-in-fine-wine-
report.html>.
 "Wine Tax Heaven & Hell: U.S. State Report | Wine News & Features."Wine Searcher. Web. 1 Oct. 2015. <http://www.wine-searcher.com/m/2014/02/wine-tax-heaven-and-hell-
-u-s--state-report>.
 Wine Yakima Valley: A Brief History of Wine in Yakima Valley https://wineyakimavalley.org/history/

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US Wine Industry Part 6 of 7

  • 1. Wine Industry An overview of the industry; from history, to laws, market and investor outlooks in the U.S.
  • 2. Page Title: Page Numbers: History of Wine in the U.S. 5 U.S. Profile 9 Federal Laws & Regulations 16 State Regulations 30 Trading Landscape 46 Consumer Profile 57 Wine Varieties in the U.S. 64 Pricing 93 Page Title: Page Numbers: Company Profile 101 Top 5 Wine Producing States 109 Wine Regions 132 California Wine Regions 191 Market Overview 219 Investor Outlook 235 Future Potential 250 Work Cited 256
  • 3. California Wine Regions: The wine regions of California.
  • 4. California Wine: Facts-  3 out of every 5 bottles sold in the U.S. are made in California  Annually, 21 million tourists visit California’s wine regions spending $2.1 billion  California wine can be broken down into 5 main regions  North Coast  Central Valley  Sierra Foothills  Central Coast  South Coast West Coast Region
  • 5. California Wine: North Coast Region AVAs-  Napa Valley  Although one of the most renowned AVA in the U.S., Napa Valley is also one of the smallest  Mendocino County  Certified organic vineyards account for about 25% of the winery acreage in this AVA  Los Carneros  While many varietals are grown here, it is celebrated for its sparkling wines  Lake County  Only 14 wineries are located in the region but 20 out-of-county wineries purchase Lake County grapes from independent growers  Sonoma Valley  Sonoma County’s grape harvest is worth about $200 million and represents 61% of the county’s total agriculture West Coast Region
  • 6. California Wine: Sonoma Valley AVA- Complied from the authors at www.discovercaliforniawines.com Chardonnay 40% Sauvignon Blank 4% Piont Noir 25% Merlot 19% Zinfandel 12% Vine Varieties: West Coast Region North Coast Region
  • 7. California Wine: Inland Valley Region AVAs-  The largest wine grape growing region in the state  The bulk of California’s table wine comes from this region and it is home to more unusual dessert and Port-style wine grapes as well  A huge supplier of grapes to wineries throughout the state West Coast Region Inland Valley Region
  • 8. California Wine: Inland Valley Top Varieties- •Fruit tends to have ripe tropical fruit characteristics •Takes on shades of butter and toast from its time in oakChardonnay: •Gapes from this region produce a full-bodied Zinfandel •Tend to be from older vines •Fruit tends to be rich and juicy in blackberry flavor, with a hit of acidity on the finish Zinfandel: •Gapes from this region produce a medium-bodied Merlot •Fruit tends to have soft tannins and flavors of plum and berry •Its moderate acidity lends it to be used to tame Cabernet Merlot: •Fruit has a peach and pineapple-flavor, is juicy, light and often made into sweet, pink or sparkling styles •This is the current “It” grapeMoscato: •Fruit is refreshing and fairly crisp •Its unfussy lightness of being and has an array of melon and apple flavors and low acidityPinot Grigio: Compiled from authors at www.winemag.com West Coast Region Inland Valley Region
  • 9. California Wine: Inland Valley Region AVAs-  Lodi and the Delta  Only five producers that produce large-case quantities of wine while the rest only make a few barrels  Madera County  Is one of the oldest grape growing regions in the U.S.  San Joaquin Valley  The largest producing area in the state- accounts for more than 50% of the total state wine grape crush  Sacramento Valley  Approximately 2% of the total state wine grape crush comes from this region West Coast Region Inland Valley Region
  • 10. California Wine: Sierra Foothills Region AVAs-  Zinfandel has the largest amount of plantings with 2,300 acres  Cabernet Sauvignon has the second largest planning with 600 acres  More than 100 wineries are nestled throughout the nooks and crannies of the foothills  The shallow mountainside soils produce low to moderate yields and high quality grapes West Coast Region Sierra Foothills Region
  • 11. California Wine: Sierra Foothills Region AVAs-  Amador County  Known for their old vine zinfandels  Calaveras County  The oldest vines in the county are 110 year-old Zinfandels  El Dorado County  50 grape varieties are grown that produce high quality table wines  Nevada County  This region is known for their boutique sized and family owned wineries  Placer County  Wine grapes were first introduced in Placer County the same year James Marshall discovered gold 1848 West Coast Region Sierra Foothills Region
  • 12. California Wine: Central Coast Region AVAs-  This is the largest AVA in the state with around 6.8 million acres- over 100,000 acres are planted to wine grapes  Appellation stretches from San Francisco to Santa Barbara- about 250 miles  AVA granted due to the cooling influence of the Pacific Ocean  Produces almost 15% of the state's total wine grape and has over 360 wineries West Coast Region Central Coast Region
  • 13. California Wine: Central Coast Region AVAs-  Livermore Valley  Nearly 80% of California's Chardonnay vines can trace their genetics to Livermore Valley  Monterey County  Close to 70% of Monterey fruit is shipped out of the county  San Francisco Bay  California’s Urban Wine Country- 24 urban wineries  San Luis Obispo County  Distinctive sparkling wines are produced from the fruit from this region  Paso Robles  72% of the regions 26,000 vineyard acres are Cabernet Sauvignon, Merlot, Syrah and Zinfandel grapes  San Benito County  There are roughly 2,600 acres of wine grapes planted in San Benito County and 8 wineries  Santa Barbara County  This area's was California's first premium wine production region- but has now been replaced by “Silicon Valley” West Coast Region Central Coast Region
  • 14. California Wine: Southern California Region AVAs-  Winemaking has been taking place since the late 1700s  Region extends from Malibu, north of the city of Los Angeles to the southern border of California below the city of San Diego  There are about 44 wineries West Coast Region Southern California Region
  • 15. California Wine: Southern California Region AVAs-  Malibu  There are more than 50 vineyards producing world-class wines  Ventura  Vineyards are grown on steeper slopes sometimes reaching altitudes of around 1400ft  San Diego County  The county has over 70 wineries and is home to the state’s oldest grapes in the state  Cucamonga Valley  Home to unique fortified wines, including a highly regarded Triple Cream Sherry  Temecula Valley  Temecula Valley wines are notable for their complex aromas of plums and berries West Coast Region Southern California Region
  • 16. Contact Us for the Full Presentation: Mediacontact USA Inc. 13575 58TH Street North #160 Clearwater, Fl. 33760 T: 727 538 4112 E: contact@mcusa.co www.mediacontactusa.com
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