The MSP program is an established initiative that the client wanted to take a step further. We were charged with revamping the program and planning innovative ways to attract, maintain and incentive young students to join and remain in the program.

1. Microsoft Student Partners+ Program

2. Microsoft Student Partner
MEA: 1,500 MSPs

3. Parallel Student Programs
By Key Competitors
Apple Campus Reps
Google Student Ambassadors

4. Microsoft Student Partners+
An elite club of 300 MSPs
MEA: 300 MSP+

5. The MSP+ logo is an evolution of the current Microsoft Student Partner logo. It uses elements
from the current visual identity like the blue shades, and the growth pattern. The additional ‘+’
emphasizes the elite and exclusive nature of the program.

6. Option 1
These mnemonics are part of the proud and valiant 300. They take the lead and stand apart
from the crowd. Their efforts will galvanize all others to work harder and strive for the best.

7. Option 2
Young, vibrant and innovative. Developers are the eternal tinkerers, enhancing their work and
striving to make the best of technology.

8. Objectives
1. Reboot the current MSP program.
2. Motivate current MSPs (1500 in the MEA region) to make the most of this
program and become one of the 300 MSP+.
3. MSP+ Program Structure.
4. Enhance communication between the MSP+ and Microsoft.
5. Maintain the standard of performance of the MSP+.
6. Find solutions to logistical issues.

9. 1. Reboot the program
Identity Evolution

10. • Visual distinction – a separate MSP+ logo.
• Customized gear with MSP+ branding (only for the MSP+):
– Badges
– T-shirts
– Solar-charged bags
– Caps
– Stylus/ USB pen
– Notebook
– Laptop skins

11. Promotional Elements
• Phase 1 (circulated among MSPs only):
– E-mailers (circulated by Microsoft to MSPs)
– Social media channels (Facebook posts, Twitter tweets, MSP website blogs)
• Phase 2 (external promotions if quota of 300 is not met):
– E-mailers (circulated by Microsoft and universities)
– Wall and roll-up banners in universities
– Online advertisements
– Social media channels (Facebook posts, Twitter tweets, MSP website blogs)

12. 2. Motivate existing MSPs
Option 1
Points-Based Incentive
Program
Option 2
Fast-Track System

13. • Re-register on the revamped MSP website.
• This will include graduation subject, interested fields of study and hobbies, and current usage
of Microsoft tools.
Registration
• On completing Registration, the MSPs will be given a detailed list of activities that they must
participate in to earn points.Activity List
• All these activities must be filled in to a form on the Activities page - daily or weekly. Every
quarter these points will be collated. MSPs with the top points will be felicitated at an event
every quarter.
Rewards
Scheme
• Certificates – 25 pts
• Certificates + Movie Tickets - 50 pts
• First two + Merchandise - 75 pts
• Exclusive Microsoft training session - 100 pts
Quarterly
Giveaways
• At the end of the year, each MSP with less than 500 points will be given a non-encashable Visa
Gift Card with an amount corresponding to the points they've collected.
Annual
Reward
• Collect a total of 500 points to be promoted to an MSP+* at an exclusive felicitation ceremony. At
the ceremony they will be given a welcome kit (with MSP+ branded gear) and an initial choice of
one item from the Rewards Basket.
MSP+
*This incentive program ceases once 300 MSPs have collected 500 points each and have been promoted to MSP+.
Option 1

14. Option 1 - Points Break-up
• Talking to others about Microsoft products
• Completing weekly reports on the website about these conversations - what were the others'
reactions, what was the feedback regarding Microsoft tools, greatest competitors, etc.
25 points
• Using Microsoft software innovatively - for the school newspaper, or sketches and drawings
using the Office programs, etc.50 points
• Create apps/ develop software100 points
• Compete in competitions involving Microsoft products125 points
• Make presentations about Microsoft tools at schools, universities, clubs, etc.200 points

15. • As part of the existing registration process, there will be an online test.*Registration
• The test questionnaire will be divided into different sections - technology interest, knowledge,
hobbies, future plans, basic test of software proficiency.Question Sets
• Once submitted, the answers to each question will be evaluated and marked.Evaluation
• The top 300 scorers will be promoted to the MSP+. They will be notified by email to attend a
felicitation ceremony.MSP+
• The new the MSP+ receive a welcome kit and a choice of any one item from the Rewards
Basket. The top scorer gets the chance to visit the Microsoft headquarters in the US.Rewards
*Registration will be open from July to January, just as in the current scheme.
Option 2

16. 3. MSP+ Program Structure

17. • A special managing committee, made up of MSP Managers and the MSP+ will be
facilitators of all MSP+ related activities.
• MSP Managers will set events (lectures, seminars, webinars, webcast releases).
• Send activity plan of events.
• Choose activity locations.
• Online activities – Live stream events, webcasts and webinars via Lync, Skype or
YouTube.

18. • Send out monthly/ quarterly e-mailers about MSP+ events and news
• Advertise on social media channels – Facebook, Twitter, MSDN
and Partner networks.
• Integrate with other Microsoft programs – Members of DPE, DreamSpark can
become MSPs or spread the word about the program.

19. 4. Enhancing Communications
between the MSP+ and Microsoft

20. • Interactive MSP+ portal.
• Monthly meetings/ get-togethers to update their respective MSP Managers.

21. 5. Maintaining and Motivating the MSP+

22. • Link+ Online Forums - Via Lync for the MSP+ to interact with IT Pros, as well as host
lectures and webinars.
• Career boosts – Give the MSP+ guaranteed access to the Dreamspark
and BizSpark programs.
• Social Media activities – the MSP+ can write blogs on Microsoft devices,
technologies and software before release.
• MSP Summit – Annual event with keynote speakers from the tech and gaming
world. Presentations can be given by Imagine Cup winners and some the MSP+.
• Points-Based Reward Baskets - Event tickets, Competition Entries, free additional
storage on Skydrive, latest Microsoft software and new Microsoft devices

23. 6. Solutions to
Logistical Issues

24. • Providing warehouse for storage (additional costs as payable).
• Inventory of dispatches and entry of items to be maintained.
• Courier of items to requisite locations (including customs-duties, etc.) provided on
a need-basis (cost at actuals). Client to confirm the required locations.

25. Year-End Evaluation
• Each MSP+ will have a tenure of 1 year.
• Year-end evaluations will be carried out by MSP Managers on the performance of
the MSP+.
• The MSP+ must secure a certain target in the evaluation to continue their tenure
for another year.
• Failing this, the MSP+ will lose their status.

26. Thank You