1. Holly R. David
203 North Wilton Road
Richmond, Virginia 23226
(804) 366-2460
Experience
Acclaimed-Partner/Director of Client Relations
April 2009-Present
Developed start-up speaker’s bureau from the ground up. Created business plan,
mission statement, web site and collateral marketing content to promote individual
speakers for consulting and speaking engagements. Recruit new clients in order to
further build company revenue. Implement marketing strategies to increase the
visibility of the company and individual speakers. Write press releases to enhance the
name recognition of individual speakers.
Elevation Consulting—Sales Training Consulting & Interview Coaching
February 2009-Present
Conduct dynamic sales training workshops for builders and real estate companies, and
customize course material based on specific needs. Coach individual job seekers, and
have created a workshop for job seekers in a classroom setting that will enhance their
professional image through proper resume writing and behavioral interviewing
techniques.
Main Street Homes –Sales Manager/Trainer
May 2006-January 2007
Managed a team of New Homes Sales Agents in the Richmond market. Developed sales
and marketing strategies and set goals for individual agents in their respective
communities to help them attain personal and company sales goals. Implemented a
sales training program and conducted training classes. Reinforced training materials at
weekly sales meetings. Analyzed weekly traffic volume to identify trends and adjusted
sales and marketing plans accordingly. Devised incentive and bonus plans for sales team
to keep them motivated to achieve their goals.
D.O. Allen Homes, Inc. – Director of Sales
January 2004-May 2006
Recruited and assembled sales teams in Richmond and Lynchburg markets.
Implemented a sales training program for agents which led to increased sales volume in
both markets. Implemented quarterly community meetings to increase communication
between departments. Developed sales and marketing strategies and set goals for
individual communities. Conducted market research in the Raleigh and Jacksonville
markets for upcoming communities. Coordinated company events, including
homeowner gatherings to generate referral business. Facilitated focus groups.
NVR, Inc. – Human Resource Representative
February 2003-January 2004
Traveled extensively through the company’s ‘South Operations’ to recruit and interview
candidates for Sales and Marketing Representative and Production Supervisor positions.
Actively recruited through marketing and referrals. Organized panel interview process
and moderated panel discussions with Division and Sales Managers.
NVR, Inc./Ryan Homes – Sales and Marketing Representative
November 2000-February 2003
Consistent top performer. Averaged over $10 million in annual sales and received
superior customer service ratings. Conducted sales and marketing activities in new
home communities from townhomes to single family homes. Acted as a consultant to
potential buyers, educating them on the home buying and mortgage processes. Trained
new Sales and Marketing Representatives through role playing and coaching exercises.
2. Holly R. David
Clear Channel Communications/WRVA – Account Executive
May 1997-November 2000
Generated new business and managed accounts for News/Talk Radio Station through
cultivating relationships with local and national businesses. Created customized
marketing strategies for clients to increase revenue. Increased sales through cold calling
and networking. Trained new Account Executives.
Capital One – Administrative Assistant
October 2006-May 1997
Provided administrative support to two executives in Customer Service department.
Organized and maintained schedules, planned and reported on meetings, created
spreadsheets to reflect Customer Service Representative performance.
Education University of Kentucky
Bachelor of Arts in Communication with Emphasis in Public Relations (1996)
• Major GPA 3.5, Cumulative GPA 3.3
• Capitol Hill Congressional Internship
• London Summer Studies Program
• Phi Eta Lambda Honors Society
• Kappa Alpha Theta Sorority
Awards Burgundy/President’s Club-Ryan Homes (2002)
Rookie of the Year-Homebuilders Association of Richmond (2002)
Sales Representative of the Quarter-Ryan Homes (2001, 2002)
Rookie of the Year-Ryan Homes (2001)
Sales Representative of the Quarter-WRVA (1998, 1999, 2000)
Sales Talk Champion-Dale Carnegie (1997)
Training
Certifications Professional Selling Skills, Achieve Global (2005)
Behavioral Interview Techniques, Development Dimensions International (2003)
Targeted Selection, NVR, Inc. (2003)
Training
Classes Professional Selling Skills, Ryan Homes, Achieve Global (2000, 2005)
National Homebuilders Association (2004)
Behavioral Interview Techniques, NVR, Inc. (2003)
Situational Leadership, Ryan Homes(2002)
High Intensity Training, NVR, Inc. (2000)
Radio Advertising Bureau (1999)
How to Negotiate Anything, Herb Cohen (1998)
Dale Carnegie Sales Advantage (1997)
Activities St. Paul’s Episcopal Youth Mentor (1998-2008)
Micah Initiative Volunteer Tudor (1999-2002)
Richmond Metro Chamber of Commerce Event Planning (1997, 1998)
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