Creativity is a discipline that can be enhanced with the proper process.
Here we offer a simple three stage process you can apply with employees.
Mark Swartz, MBA, M.Ed
Monster.ca Workplace Specialist
3. 1. THE CREATIVITY CONUNDRUM
Creativity can help you solve some of the most difficult problems,
which is why it is an important criteria in new job postings. Yet why are
some people so creative, and others aren't?
Creativity in business is something that you can develop through
practice with your team, using a more enlightened brainstorming
approach.
In many organizations, brainstorming takes place in a meeting room
where those who have the biggest voice "storm" those with littler
voices. Sometimes there are ground rules (don't interrupt, never say
no, etc), but still, if you didn't wake up on the right side of the bed that
morning, it is unlikely that you will be contributing much.
5. 2. A DIFFERENT WAY TO BRAINSTORM
1) Have each person do a "brainstorm" by themselves beforehand, and
send draft notes to the facilitator. The facilitator would combine all of
the ideas into one working document, and send to everyone before
the meeting for review.
2) Use the group meeting to develop the ideas further - and possibly
come up with additional ones. Use ground rules to make sure that no
idea gets shot down.
3) Change the paradigm to produce truly creative ideas. For example,
have the group answer the question: "How would Company X solve
this problem?" Repeat this with very different companies (eg Apple,
General Motors, FedEx, Nokia).
6. more on this topic:
A Different Way To Brainstorm
more Employer/Recruiter/HR advice:
http://hiring.monster.ca/hr/hr-best-practices.aspx
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