Important job interview a few days away? You'll want to convince the interviewer that you’re the best of the bunch? Show them you’re the only one who can truly solve their problems. Other applicants may have similar skills and experience. Yet you can be the person who’s uncovered this employer’s actual needs through your research. By tying these back to your own accomplishments and credentials, you make it easy for interviewers to see just how valuable you are.

1. Employee & Job-Seeker Tip HOW TO RESEARCH A POTENTIAL EMPLOYER Mark Swartz, Career Coach

2. 1 . WHY BOTHER TO RESEARCH A POTENTIAL EMPLOYER

4. The information you gather will help you decide if this is the kind of company you’d actually want to work with

7. For more on what the company is saying about itself, go to each employer’s website and click its “About Us” button. Briefly learn about the company’s history, how they describe themselves, which products and services they offer, etc.

9. Pop over to Slideshare.net and see which employers are sharing informative PowerPoint presentations. Read their annual reports to determine how they’re doing (financials are included if they’re a publicly traded company or a not-for-profit)

10. 3 . RESEARCH INFO THAT ISN’T PRODUCED BY THE EMPLOYER ITSELF

12. News about An Employer: Google Advanced News Search, Bing.ca News Search