In this slideshare, we will provide you with the best content marketing tools

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2. Best Content Marketing Tools
Inbound Marketing focuses on providing the right content to the right person at just the right time. This is
where we get into ‘content marketing’.
Benefits of Content Marketing:
▪ Increases brand visibility
▪ Helps build authority and credibility
▪ Generates more traffic to your site
▪ Opens communication with social sharing and comments
▪ Helps customers with purchase decisions
Different types of Content Marketing Tools: Social Media Management & Communities, Content Creation &
Collaboration, Paid Promotion, Marketing Automation, Conversion Optimisation, SEO Analytics
Here are the best Content Marketing Tools:

3. Quora
▪ Quora is a well-known Q&A website.
▪ Members of the Quora community can submit
questions as well as answer questions in
threads.
▪ Answering lots of questions can help you build
up authority, which ultimately leads to
improved SEO.
▪ Website: www.quora.com
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4. Inbound.org
▪ Inbound.org is a community-based news
platform.
▪ Uses pre-selected topic tags that users can
choose to follow and create their own
personalized content feed.
▪ Inbound.org also helps marketers find jobs
within in the community.
▪ Website: www.inbound.org
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5. BuzzSumo
▪ BuzzSumo is a social media analytics tool with a
powerful social media search engine.
▪ Helps you improve your outreach and
influencer marketing by searching for key
influencers in any topic area and following them
directly in BuzzSumo.
▪ Website: www.buzzsumo.com
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6. Hootsuite
▪ Hootsuite is used for managing social media
sites and launching marketing campaigns.
▪ It offers a social media dashboard that helps
users collaborate and schedule updates for
various social media channels.
▪ Users can also track campaign results and
industry trends to adjust their strategy.
▪ Website: www.hootsuite.com
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7. Trapit
▪ Trapit created a platform that makes it very
easy to engage customers on social channels.
▪ Helps you to discover news, insights, trends and
analyses from around the world.
▪ Organize your content based on team,
geography and role, and then distribute that
content to the right sales reps, employee
advocates and executives.
▪ Website: www.trap.it
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8. Buffer
▪ Buffer is a content management platform.
▪ Makes it very simple and easy to schedule
posts, track the performance of your content
and manage all of your social media accounts.
▪ See which posts are performing best, so you
can do more of what works and continually
increase engagement.
▪ Website: www.buffer.com
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9. SnapApp
▪ SnapApp is an interactive content creation and
marketing platform.
▪ Build dynamic interactive experiences that get
better results in order to improve both the
quality and quantity of content they produce.
▪ SnapApp has developed a training program for
the first 90 days. The training focuses on getting
customers on track with creating great content
quickly.
▪ Website: www.snapapp.com
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10. Hemingway Editor
▪ Hemingway Editor is a writing specialist app
which highlights lengthy, complex sentences
and common errors.
▪ It helps you write bold and clear to make sure
that your reader will focus on your message.
▪ With this content marketing tool, you can
publish blog posts directly to Medium and
WordPress
▪ Website: www.hemingwayapp.com
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11. CoSchedule
▪ CoSchedule enables you to get a view of your
marketing activities with its drag + drop
calendar.
▪ CoSchedule also enables you to add your
content or social posts to a queue, and then it
will intelligently send it out at the best
possible traffic times for each network.
▪ This tool can be integrated with tool such as
WordPress, Google Docs, Google Analytics.
▪ Website: www.coschedule.com
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12. Copify
▪ Copify is a great content marketing tool for
businesses who do not have a content writer on
staff.
▪ Their team of (qualified) writers delivers all
kinds of content including website content,
blogs, ecommerce content, articles, press
releases, and email writing services.
▪ Website: www.copify.com
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13. ClearVoice
▪ ClearVoice is a unique content creation and
marketing platform for web publishers who are
in search of website copy or blog posts.
▪ Users can invite freelancers to pitch content
ideas directly to you.
▪ Users can also share their brand guidelines, set
their price and ClearVoice will match them with
vetted freelancers.
▪ Website: www.clearvoice.com
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14. Outbrain
▪ Outbrain is a content discovery engine helping
publishers and readers discover interesting
content.
▪ To better cater to your mobile users, with your
own great content plus the tool set needed to
monetize any mobile asset.
▪ Website: www.outbrain.com
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15. Taboola
▪ Taboola is considered to be best in generating
traffic to its customers websites.
▪ Helps improve brand awareness, boost sales,
and build a larger audience for its users.
▪ Website: www.taboola.com
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16. SalesPanda
▪ SalesPanda is a cloud-based content marketing
management system.
▪ All pages built with SalesPanda’s Content Editor
can be viewed on mobiles, tablets, and other
devices.
▪ Allows you to edit the mobile versions of your
content pages separately.
▪ Gives your distributors the option to co-brand
or personalise the content in their library with
their logos and other contact information.
▪ Website: www.salespanda.com
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17. Mailchimp
▪ Mailchimp is a very well-known email marketing
software that integrates with popular apps and
services.
▪ Sync your data from those services, import
content from other sources, and learn how your
campaigns are affecting your business.
▪ Reports to show you how well you’re connecting
with your audience.
▪ Mailchimp gives you tips for improvement.
▪ Website: www.mailchimp.com
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18. Hubspot
▪ HubSpot integrates blogging, email marketing,
marketing automation, social media monitoring
& publishing and analytics all in one.
▪ Helps you create landing pages and offers a
content management system that assists you in
optimising your content.
▪ Website: www.hubspot.com
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19. Rebrandly
▪ Rebrandly is a link management tool
empowering users to create links featuring their
brand’s name. This improves brand visibility
and is great for building trust on social media.
▪ Rebrandly also offers the option to add UTM
parameters to your links to precisely track
traffic sources.
▪ Website: www.rebrandly.com
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20. Optimizely
▪ Optimizely offers a visual editor, which allows
you to make changes by clicking instead of
coding.
▪ Allows its users to create variations of a
webpage. It then tracks how customers respond
to the different version.
▪ Website: www.optimizely.com
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21. Sniply
▪ Sniply adds your custom call-to-action to any
page on the web, allowing you to engage with
your followers through every link you share.
▪ Sniply monitors how your audience is engaging
with the links you share – so you can trace clicks,
conversion rates, and more.
▪ Website: www.snip.ly
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22. Yoast SEO
▪ Yoast is currently considered the most
comprehensive search engine optimisation
software available for WordPress users.
▪ Takes care of internal linking by analysing your
text and suggests links to related posts.
▪ Yoast also enables you to see through the eyes
of the Google use.
▪ Website: www.yoast.com
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23. Google Keyword Planner (GKP)
▪ GKP helps users get keyword and ad group
ideas (for pay-per-click campaigns), as well as
retrieve historical statistics, keyword trends,
competitions, bidding, and more.
▪ GKP is especially useful when the user has
multiple version or pages of sites.
▪ Website: www.googlekeywordplanner.com
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24. Ubersuggest
▪ UberSuggest is a free keyword suggestion tool.
▪ UberSuggest uses Google suggestions as well as
some other keyword suggestion services to
provide you with relevant keywords for your
target market.
▪ Works great in combination with Google
Keyword Planner!
▪ Website: www.ubersuggest.io
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25. SEMrush
▪ SEMrush is an SEO tool that provides various
functionalities such as keyword research,
domain analytics, search position monitoring
and crawling.
▪ It’s a great SEO analytics tool for small to midsize
businesses and offers a unique project-based
SEO campaign structure.
▪ Website: www.semrush.com
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26. Moz
▪ Moz uses several different SEO metrics and
allows users to track statistics of their
customised searches.
▪ Users can also see the ranking of certain
keywords and phrases.
▪ Can be used for both your own page, your
competitors or any other page on the web.
▪ Website: www.moz.com
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27. Majestic
▪ Majestic offers many reports, visualisation and
analytics to show off this strong backlink
feature.
▪ Other features include an own ‘search engine
with transparent ranking factors, an extensive
crawler, API, SEO browser extensions for
Chrome and Firefox.
▪ It does not offer keyword difficulty, rank
tracking, monthly search volumes and organic
traffic data.
▪ Website: www.majestic.com
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28. SEranking
▪ SEranking can be used to your website’s
monitor search engine positions based on your
target keywords.
▪ Shows you how you successful you are in
attracting quality backlinks to your webpages.
▪ Other features: Social Media Management,
Website Audit, Marketing Plan, Keyword
Grouping.
▪ Website: www.seranking.com
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29. Ahrefs
▪ Ahrefs offers the world’s largest index of live
backlinks.
▪ gives users very comprehensive and
understandable data visualizations as well as
data export capabilities.
▪ offers Positions Explorer tool, which shows you
the keywords with your competitions ranking in
search engines and what kinds of traffic they’re
receiving.
▪ Website: www.ahrefs.com
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30. As you can see, a good content strategy requires a well-rounded approach that ties in all of the different
types of Content Marketing Tools. However, there is still one element that is absent and that is gathering
feedback from your readers. Your readers experience your website or mobile app first-hand and are
therefore the best informant when it comes to identifying the quality and reach of your content.
For example, is it what your potential customers are looking for? Can they apply this knowledge to their own
situation (e.g. is it relatable)? Does it make sense to them or is the level of information too in-depth or
complex? These are all questions your feedback can answer.
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