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A B C
Jakob
Reisebüro
Anna
Hotel
Fluggesellschaft
Onlineanbieter
Anfrage
Information
Empfehlung
Geld
Buchung
Buchung
Geld
Geld
Information
Flug
Vertrauen
Unterkunft
A Persönliches Umfeld
B Direkte Anbieter
C Indirektes Umfeld
Jakob Reisebüro Anna Hotel Fluggesellschaft Onlineanbieter
Geld
Flug
Buchung
Information
Anfrage
Unterkunft
Vertrauen
Empfehlung
Jakobs Reisenetzwerk
STAKEHOLDER MAP
[original backup] Example journey map [GERMAN]: Jakob's
Reiseerlebnis
PROJECT
27 January 2017
EXPORT DATE
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Stakeholder map – example from the travel industry