4. Agenda MoreVisibility 2010 www.MoreVisibility.com • Channel Background • Establish a Profile • Expanding Your Reach • Tracking Results • Advertising through DirectAds • Connecting with Others • Company Profiles
5. LinkedIn members are reconnecting and managing their professional identity Top 4 reasons people come to LinkedIn*: #1: Reconnect with colleagues #2: Manage your professional identity #3: Find out what your colleagues are up to #4: New business opportunities *Source: LinkedIn online survey (4/2010) of over 5,000 U.S. LinkedIn members
6. LinkedIn Benefits MoreVisibility 2010 www.MoreVisibility.com • Manage your professional information • Be introduced to potential clients • Create, collaborate on projects • Be found and find potential partners • Gain insights from like-minded professionals • Discover new inside connections • Find the best talent for your company
29. What an Ad Looks Like MoreVisibility 2010 www.MoreVisibility.com 50x50 pixel image (optional) Headline & Description Visible URL LinkedIn Member or Company Page
MV – Joe moderating and covering the housekeeping items and then move to nest slide to intro both of s
MV – After Joe intros us, Danielle will take over
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andrew HEADLINE AND SUMMARY (for SEO) Often your LinkedIn profile appears when people search for you on the web Tailor a unique headline and summary to let visitors identify your unique skillset Helps your profile turn up in relevant search results Add a photo EXPERIENCE Include both current position and past positions Detail specific accomplishments in each Let typeahead find your company, so you can connect with past colleagues GET RECOMMENDATIONS Reinforce your professional identity online OTHER INFO Click through to your company or personal websites See honors or awards that represent your accomplishments Find you in search results via keyword
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ANDREW TAKES OVER
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DANIELLE JUMPS BACK IN
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Danielle wrapping it up
Danielle will explain the credit will be provided by an MV Team member in the next day or so to attendees, then JOE will take over to moderate through Q & A session