Today, the economic forecast is like our weather forecasts. You never know what’s coming at you tomorrow, let alone what the climate is going to be like a few years from now. This is one of the reasons that it is more important than ever to be working on your business, not just in it. If you think you can sit out the storm, chugging along like everything’s the same, hopeful that things will go your way, good luck to you. For the rest of us, we’re going to create the conditions for success by working ON the business to give us that fighting chance.

1. Ww HhYy YyOoUu SsHhOoUuLlDd
BbEe WwOoRrKkIiNnGg
BbUuSsIiNnEeSsSs, NnOoWw.
OoNn TtHhEe
An
when
d what you’ll d
you’re working
ON the busines
s
o
ON
THE
BUSINESS
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2. Economic forecasts are as
unpredictable as the weather
?
?
?
H ?
? L
H $ ?
? L
H ?
L ? L
?
$ ? H
? H
$ $ ?
$ ?
? $
?
?
Lot’s of un ?
certainty ?
?
?
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3. u t can
k abo your
u thin pact
t yo ly im ture.
Wha d the fu
pr ofoun y, and in
toda
bu siness
How ar
enabling e we
siness employe
es
What bu can to dream
?
models our
e
chang es?
fortun our
will be itive
What ompet
c
our future ntage?
Who are at adva
e
next gr
leaders?
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4. We spend lots of time working…
68
hours
48
36
hours
hours CEO’s of the
most
successful
Employee CEO companies
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5. But where do
you put most
of your energy?
TOMORROW TODAY
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6. WwOoRrKkIiNnGg OoNn TtHhEe WwOoRrKkIiNnGg IiNn TtHhEe
BbUuSsIiNnEeSsSs BbUuSsIiNnEeSsSs
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7. on
in
Most CEO’s spend less than 3% of
their time thinking about the future
(and many spend less than 1%)
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8. W hat’s the
determina nt factor
w hen it com es to the
success of your
business?
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9. LlEeAaDdEeRrSsHhIiPp
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10. W hat are th e 4 jobs
eve r y le a d e r has to do?
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11. In spire
LlEeAaDdEeRrSsHhIiPp
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12. In spire Guide
LlEeAaDdEeRrSsHhIiPp
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13. In spire Guide
LlEeAaDdEeRrSsHhIiPp
Strength
en
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14. In spire Guide
LlEeAaDdEeRrSsHhIiPp
Strength
en Enable
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15. Builders
Leaders
‘r
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16. L eaders are
no t the Chief ays be the
Alw
Cook and
r Chief Cook…
B ottle Washe
even when you’re
Chief Cook washing bottles
&
Bottle
Washer
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17. LlEeAaDdEe RrSs TtHhIiNnKk
AaBbOoUuTt
WwHh AaTt’Ss NnEeXxTt
A question that can only
can be answered when
work ing ON The Business!
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18. How much time
should anyone at
your company
work ON The
Business?
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19. 3M’s 15% Rule…
e…
15% o f your time is your tim
k a nd
to explore, imagine, thin
t.
dream about what’s nex
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20. Doesn’t look like much,
just sitting there,
stuck on the wall.
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21. 7 , ,
$ 2 7 ,
o ns
Sticky notes and many other innovati
e
d r e a me d u p by people working ON th
nu e .
business have help ed deliver billions in reve
s 85%
Not bad for a company that only spend
siness.
of their time ac tually working IN the bu
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22. in on
What’s What’s
urgent important
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23. Lou Gerstner took over IBM during the company’s
darkest days. Instead of getting stuck permanently
IN the business, he balanced his time by also working
diligently ON the business, keeping, in his words…
…“what we stand for” but changing “how we do
things”. His successor, Sam Palmisano adopted the
same approach, saying “it is about creating and
nurturing a culture of long-term thinking”.
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24. in + on
200
Share
Price
150
100
50
1993
2002
2011
Lou
Sam
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25. it
What’s
n?
all mea
ON
THE
BUSINESS
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26. COPYRIGHT
2012
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27. IiNnSsPpIiRrEe
S
S
THE BUSINE
ON
Build context, culture,
confidence and coalition
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28. Purpose
Core Values
Collaborative Culture
Noble Cause
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29. GgUuIiDdEe S
S
THE BUSINE
ON
Build vision, clarity,
focus and direction
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30. Business Plan
Projections + Capital
Long Term Strategy
Performance
Big Decisions
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31. SsTtRrEeNnGgTtHhEeNn
S S
THE BUSINE
ON
Build knowledge, capabilities,
assets and options
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32. Minimize Risks
Resources & Relationships
Insight Gathering
Experiment
Brand Value
Strategic Alliances
Succession & Exit
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33. EeNnAaBbLlEe
S S
THE BUSINE
ON
Build structure, process,
authority and leadership
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34. Monitor Quality + Output
Situational Analyses
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35. IiNn… …OoNn
How do you create the conditions
to work on both?
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36. Working
ON
the business
Come back at 3
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37. UuTt ! !!
Ee Tt Oo
Gg
Experience things that
s
your customers, supplier
e!
and employees experienc
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38. VvIiSsIiTt IiNnNnOoVvAaTtIiVvEe CcOoMmPpAaNnIiEeSs
1. Apple 18. Huawei 34. Univision
2. Twitter 19. Intel 35. Snohetta
3. Facebook 20. Syncardia 36. Marks & Spencer
4. Nissan 21. Donorchoose.org 37. Microsoft
5. Groupon 22. Ebay 38. Solarcity
6. Google 23. Nike 39. Shaadi.com
7. Dawning Information 24. Linkedin 40. Voxiva
Industry 25. Wieden + 41. Cisco
8. Netflix Kennedy 42. Enerkem
9. Zynga 26. Yandex 43. Samsung
10. Epocrates 27. Amazon 44. Pandora
11. Trader Joe’s 28. Opening 45. GE
12. Arm Ceremony 46. Changchun Dacheng
13. Burberry 29. IBM Industrial Group
14. Kosaka Smelting and 30. Amyris 47. Azul
Refining 31. Double Negative 48. Stamen Design
15. Foursquare 32. Kaspersky Lab 49. FX
16. ESPN 33. Pepsico 50. Madecasse
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Sports
17. Turner

39. Talk to experts.
Even the weird ones!
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40. Books
Articles
Websites
Blogs
Videos
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41. Mentor!
Get one. Be one.
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42. ON
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43. ON
I
Work IN the
conditions tha
business to create the
t will allow you time,
nd emotional freedom to
e n e r gy a
work ON The Business
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44. BbEe DdIiSsCcIiPpLlIiNnEeDd
IN ON
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45. ON is your future
IN is what you need to
prepare for it
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46. GgEe Tt OoNn YyOoUuRr BbUuSsIiNnEeSsSs
Website + Blog:
Twitter:
LinkedIn:
iQuestinc.com
@MorryPatoka
@Andrewatiquest
Morry Patoka
ON
THE
Andrew Guido BUSINESS
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