1. Scrum Pain
Catalin Sindelaru

4. Scrum. Now!

5. Do it by the Book!
Ken Schwaber: You either
play it as its rules state, or
you don’t.

6. Nice and simple
idea by Tobias Meyer

7. Or maybe it’s just
Plan
Execute
Reflect
idea by Tobias Meyer

8. Do it by the Book!
“Scrum’s roles,
artifacts, events,
and rules are
immutable.
Scrum exists
only in its
entirety.”

9. The Scrum Master
• Internal
• External

10. The Product Owner

11. Backlog and Sprints
Iterative Waterfall

12. User Stories
“As much as part of me hates having templates for
things, the “As a type of user, I want some goal so that
some reason” template really helps.” Mike Cohn.

13. Retrospectives
• What went well during
the sprint?
• What could be
improved in the next
sprint?

14. Practices for retrospectives
• OR

15. Are we missing something?

16. Principles vs. Practices
• “If you are doing lots of the practices but not
living some of the principles, then you should
ask yourself if you still have at least one foot in
the land of traditional management” (Stephen
Denning)

17. The Essence of Scrum
Creativity Commitment
• Respect Trust • Empiricism
• Commitment • Emergence Courage
• Focus • Self-Organization
Respect
• Courage • Prioritization Discipline
• Openness • Time-boxing
Rhythm • Organizational Change
Alignment Minimalism
Introspection Pragmatism
from Alan Cyment & Tobias Mayer

18. The Golden Circle
Simon Sinek:
• http://www.startwith
WHY
HIW why.com/
HOW
WHAT

19. Software (Still) Sucks!
• 10-15 Years ago computer
users were all college
graduates
• The users have changed, the
industry was slow to react.
• “Know thy user for thy user is
not thee!”

20. The Golden Circle ( and Chrome)
WHY
HIW
HOW
WHAT

21. Other Approaches

22. Browser Usage Statistics
• Usage share of web
browsers according to
StatCounter

23. The Golden Circle (and Scrum)
WHY
HIW
HOW
WHAT

24. Google Phones
2008 Jan. 2010 Dec.2010 2011

25. iPhones
2007 2008 2009 2010

26. Thank You!
Catalin Sindelaru - casi@netop.com