This presentation talks about the core ways to improve patient retention in clinical trials. For more information about how Mosio helps clinical research teams improve patient engagement and retention in clinical trials, please visit https://www.mosio.com

1. 3 WAYS TO INCREASE PATIENT RETENTION IN CLINICAL TRIALS

2. Patient retention: a phrase that makes clinical trial site staff
groan almost as much as ‘patient recruitment,’ or maybe even
more depending on the site.
Most clinical trial sites struggle with patient retention – how to
keep patients involved in studies with active engagement
while adeptly providing data to reach clinical trial outcomes.
In fact, according to Forte Research System, 85% of clinical
trials fail to retain enough patients, which means that most
sites have likely experienced patient retention challenges.
How can your site overcome these challenges? Here are
three ways:
3 WAYS TO INCREASE PATIENT RETENTION IN CLINICAL TRIALS

3. From start to finish, every single aspect of the patient experience
should be outstanding in order to make your patients feel
comfortable and to earn their trust.
This includes the initial phone screen, the lobby presentation at
your site, the physician visit, the payment procedure process, and
the amiability of the staff. If you can think of any area that your
site can improve, do it!
Make your site abundantly welcoming to patients. A patient who
sits in a waiting room with no reading material, meets a grumpy
nurse who draws blood and leaves as quickly as possible, then
sees the physician who is complaining about having a tight
schedule is not very likely to stick it out for the duration of the
clinical trial.
CREATE AN IMPECCABLE PATIENT EXPERIENCE TO KEEP THEM COMING BACK

4. A patient who is greeted warmly by a receptionist, asked
about her grandson’s third birthday party, given a short
waiting time, and a granola bar after a fasting blood draw will
be much more inclined to return to the site.
It’s simple: the more you can cater every aspect of your site
to the patient, including physical environment, site staff, and
clinical procedures, the more impeccable the patient
experience and the more patients return for future visits.
CREATE AN IMPECCABLE PATIENT EXPERIENCE TO KEEP THEM COMING BACK

5. Along the lines of catering to your patients, your site needs
to create convenience to increase patient retention. This is
especially true in the area of appointment times, where
patients are often required to take time off work to adhere
to a 9am – 5pm appointment schedule.
When competing priorities come up for the patient, the
inconvenience factor will come into play, making it more
likely they will miss an appointment.
Rescheduling is then a must, and the frustrated patient
already has the inconvenience factor stuck in their mind,
making them less likely to want to come back to your site.
GO ABOVE AND BEYOND TO CREATE CONVENIENCE

6. Instead of creating a rigid 9am – 5pm appointment schedule,
create a schedule with some flexibility. Adjust your site hours
to conveniently fit the needs of your patients and they will
show up to their appointments.
To go a step above and beyond, make appointment
reminders convenient as well by utilizing text message
appointment reminders.
Studies show that the average phone user picks up his or her
phone 1,500 times per week – that’s almost nine times an
hour!
GO ABOVE AND BEYOND TO CREATE CONVENIENCE

7. Your patients likely check their phones consistently throughout the
day, so will receive appointment reminders very easily and quickly.
Patients are grateful for these reminders, and love feeling like they
are on top of their schedules. Giving patients this sense of
command over their appointments will minimize missed
appointments and allow them to easily reply to the text message
with any issues that may come up.
Plus, you can include the site’s address in the text for easy
integration with maps programs on your patient’s smartphones as
well – even more convenient for your patient!
GO ABOVE AND BEYOND TO CREATE CONVENIENCE

8. Another common reason why patients leave clinical trials early
is due to the influence of friends or family who are not
comfortable or familiar with clinical trials.
Patients may be enthusiastic at the trial’s start and fade away
as they tell more people about their involvement.
This change of heart can be remedied by arming patients with
education and tools to inform their trusted circle of influence
about the clinical trial and ease any discomfort about
participation.
BUILD UP PATIENT CONFIDENCE TO INCREASE PATIENT RENTENTION

9. If a phone number is prominently displayed on literature given
to patients, anyone in the patient’s circle of influence is able to
call or text the site with any questions or concerns.
Text messages are especially useful as a trusted and easy-to-
manage line of communication for both the patient’s friends
and family and the site staff.
PDFs or URLs of literature that won’t get misplaced as easily
as paper versions can also be sent via text, which is important
in an era where patients thrive to understand and be in control
of their clinical conditions.
GO ABOVE AND BEYOND TO CREATE CONVENIENCE

10. Patient retention is tough, exhausting, and high-priority.
Not only vital to the survival of your site, patient
retention is critical to the success of clinical trials.
Try implementing these three strategies and
incorporating text messaging into your site’s routine,
then let us know how it goes!
Interested in using text messaging in your next
study? GET PRICING!
GO ABOVE AND BEYOND TO CREATE CONVENIENCE

11. Text / Talk: 415.466.8911
clientservices@mosio.com
www.mosio.com