Comparison of MakeMyTrip and Yatra Online using different Parameter. Evolution of Make My Trip and Yatra Online

1. Summer Training Project
on
J M Mounish
18BVTT04
B Voc (TTM)
School of Vocational Studies and Skill Development
Under the Guidance of
Prof. G. Anjaneya Swamy
Dean In charge
Central University of Andhra Pradesh
COMPARATIVE ANALYSIS OF MAKE MY TRIP
pvt ltd and YATRA ONLINE pvt ltd

2. OBJECTIVES
OF THE
PROJECT

3. Industry
Profile
The two Companies selected for this study belong to
online Travel Agency Business.
An online travel agency (OTA) arranges and sells
accommodations, tours, transportation and trips on an
online platform for travelers.
They are third parties who sell services on behalf of other
companies.
An online Travel Agency works on mainly Two Models.
They are:
• Merchant Model
• Agency Model

4. • vision is to make travel simple and fun for all, and their core
values guide them in making this possible.
• These core values can be seen in the projects that they
undertake, and the way in which they solve problems for their
customers.
• Customers are a representation of THEIR BEING & THEIR DOING.
Each member of the Make My Trip family is guided by
CUSTOMERS each and every day.
• Make My Trip has a B2C business model.
• PRODUCTS AND SERVICES:
 Flight tickets
 Hotel Bookings
 Holiday Bookings
 Visa Services
 Bus Services
 Cab Services
 Train Services
 Home Stays
 MyBiz
 Air Bubble Flights

5. TIMELINE OF MAKEMYTRIP
2000
MakeMyTrip initiated its
operations which was
specifically focused on
the travel market of US-
India.
2005
• In India, it started
operations.
• received major first stage
funding from SAIF
partners i.e. the US $10
million (Rs. 44.28 crores).
2008
Domestic holiday
tour packages were
launched.
2009
• the brand extended its
services into bus
ticketing and provided
the facility for multi-city
booking reservations.
• It launched
makemytrip.ae for
emirates markets.
2010
It secured 2nd rank in
a survey of “Great
places to work”.
2016 – 17
• the merger was announced
with Goibibo, and in next
year the consolidation with
Goibibo happened.
• It became the biggest
merger in the travel
industry.
2019
• acquisition of a major
stake of
Quest2travel.com.
• a digital campaign was
launched and named as
#MyIndiaMyTrips.

6. • The Vision is to become leading online travel
company in India providing a ‘best in class’
customer experience with the goal to be
‘India’s Travel Planner’.
• It follows mainly two types of Business
models. They are B2B and B2C.
• Products and Services:
• Air Ticketing
• Hotels and Packages
• Homestays
• Rail Ticketing
• Bus Ticketing
• Cab Booking
• Cruise
• Cheap tickets to India
• Visa
• Hotels near Me
• Mobile Apps

7. TIMELINE OF YATRA
2006
Dhruv along with his
colleagues Manish and Sabina
decided about launching an
online travel portal. It was then
when yatra.com took birth
2012
it became the second-largest
online travel service in India,
with a 30 percent share of
the ₹370
billion (US$5.2 billion) market
for online travel-related
transactions.
2012
In July , Yatra acquired a
100% stake in
Travelguru.com.
2010
It acquired global
distribution system
provider MagicRooms.in
and Indian events and
entertainment portal
BuzzInTown.com
2016
It acquired Mumbai-based
Travel-logs.in, which
specializes in customized city
walks and private tours.
2019
Ebix, a US-based company,
planned to acquire Yatra but
later in next year Yatra
cancelled the proposed
merger with Ebix and
announced an underwritten
public offering at $11.5 Mn.
2014
Yatra.com went on to
become the Official
Travel Partner of IPL
Team Rajasthan Royals

8. METHEDOLOGY
• The information was collected from the secondary sources such as company
websites and from the reports of professional bodies, business journals,
newspapers and other information bulletins of the companies.
• This summer training project is completely based on secondary sources of data.

9. BASIC
PARAMETERS
OF
COMPARISION
Assets
and
Liabilities
Current
Ratios
Equity
Revenue
Net
Income
Sales
figures
Share
Values

10. Comparison of
Assets and
Liabilities
• Brand Value of Make My Trip is more
than Yatra Online.
• Origin of Make My Trip is 6 years
older than Yatra online, so make my
trip have more experience than
yatra.
• When we look at origin of make my
trip, it is one of first of its kind in
India, which is second most
populated country in the world, so it
must have created a big amount of
loyal customer base, which helps to
build its assets.
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2017 2018 2019 2020
1544784
1765456
1570286
1083211
147928
178419
181491 116172
139322 206524
212918 220919
98,648
181880
147090
96131
Comparison of Balance sheets of Make My Trip and Yatra Online
(USD Thousands)
Make My Trip Assets Yatra Online Assets Make My Trip Liabilites Yatra Online Liabilities

11. CURRENT
RATIOS
• As per the words of Dhruv Shringi in the
financial year 2018 the Macro
Environment of Indian Aviation
Industry is facing some headwinds.
• Increase of Oil prices in 2018 leads to
sudden fall of yatra
• One of the main reasons for Yatra
online fall is integration of Air Travel
Bureau limited (ATB) in 2018.
• Due to the Acquisitions of Ibibio group
and Quest2Travel in the years 2018,
2019 leaded to fall off Make My Trip
Current Ratio Value. 0
0.5
1
1.5
2
2.5
3
2017 2018 2019 2020
1.978
2.703
2.154
1.551
1.641
0.822
0.979 0.952
Comparison of Current Ratios
Make My Trip yatra

12. EQUITY
• One of the main reasons for the Equity Value
of Make My Trip being more is the huge
number of Assets is more with Make My Trip
than Yatra Online.
• Even though Make My Trip has more Liabilities
than Yatra online but due to its greater
number of Assets it nullified.
• But when we look at the trend the Equity
Value of Make My Trip has started falling
which means Make My Trip is not growing
ideally.
• Whereas when we look at Yatra Online in the
year 2019 only it has been fallen but by the
next fiscal year it came back. Based on Warren
Buffet We can Say that Yatra Online has true
Growth. -200000
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
2017 2018 2019 2020
1405462
1558932
1357368
862292
20041 34401
-3461
49280
Comparison of Equity (USD Thousands)
Make My Trip Yatra Online

13. REVENUE
• Acquisition of Quest2Travel in May,2019.
• One more Observation which can be made
here is decrease of Revenue of Yatra Online
in 2020, reason might be starting of
Covid19 but due to Quest2Travel in Make
My Trip it doesn’t show reduction in the
Revenue.
• Other Reason for Make My Trip being
having more Revenue than Yatra Online is
because of its vast Product and Service
range when compared with Yatra Online.
• One More which we can made here is Make
My Trip have more Customer base than
Yatra Online. 0
100000
200000
300000
400000
500000
600000
700000
2017 2018 2019 2020
447616
675256
486011
511529
144386
188121
135318
96291
Comparison of Revenues (USD Thousands)
Make My Trip Yatra

14. NET INCOME
• Vast Product and Service range than Yatra
where Operational costs will be more but
the customer base will be less. One of the
classic examples for this is myBiz, Service
which is provided by Make My Trip but not
by Yatra, but we can expect in future it will
gain more profits.
• Due to more Services the taxes also will be
more so, it results in the decrease of Net
Income.
• One of the other reasons might be due to
more Acquisitions, which needed to be
maintained but doesn’t bring much
income.
-6000000
-5000000
-4000000
-3000000
-2000000
-1000000
0
2017 2018 2019 2020
-62760
-220297 -241895
-523094
-5900106
-62461
-17410
-11201
Comparison of Net Income (USD Thousands)
Make My Trip Yatra

15. SHARE VALUES
• Revenue Growth of Make My Trip is
more than Yatra Online.
• Reserves of Make My Trip are more
than Yatra Online which builds
Confidence in the mind of buyers.
• Earnings per Share of Make My Trip
are more than Yatra. So, Investors are
more likely to buy the shares of
Make My Trip.
• Make My Trip Price – to earning ratio
is also more so, Customers are more
like to buy the shares of Make My
Trip.
25.21
23.5
24.8
25.59
22.97 22.69 23.02
26.03
22.9 23 23.01
11.95
4.92 4.58 4.24 3.75
4.58 4.06 4.14 4.2
3.59 3.15 3.6
2.85
0
5
10
15
20
25
30
Share Values Comparison of Make My Trip and Yatra Online
Make My Trip Yatra Online

16. SALES
FIGURES
• Promotions and Marketing
• Loyal Customer Base
• More number of services
• Good Customer relations
166714
49874
174361
34613
237524
71059
235814
47776
81773
14,386
101354
13902
0
100000
200000
300000
400000
500000
600000
2019, Make My Trip 2019, Yatra Online 2020,Make My Trip 2020, Yatra Online
Comparison of Sales figues of Make My Trip and Yatra Online
Air Ticketing Hotels and Packages Others

17. Findings and Suggestions
• When we look at net income of Make My Trip, it’s in losses than Yatra for three
continuous years. So, this is one of important things which Make My Trip has to consider
because the net loss is increasing year to year, if it goes like this it results in the depletion
of all the assets and leads to bankrupt.
• When we look at current ratios of yatra, they are less than one which doesn’t attract more
investors, and also it is not financially secured.
• Yatra has to develop its number of services and has to concentrate building on loyal
customer base.
• Make My Trip Revenue is good but when it comes to income it is in negative values so
Make My Trip might decrease its expenses on promotions or has to stop services which
have very less customers.

18. Conclusion
 Industry Profile.
 Company Profiles.
 Methodology
 Basic Methods of Comparison
 Findings & Suggestions

19. THANK YOU