Overview of why you would use twitter and how! Powerful tool to both engage and spread your message.

1. @tweetvandijk April 20, 2017
Twitter 101
for SRNA
Marlies van Dijk
@tweetvandijk @Design4AHS

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#WOL

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FOLLOWERS
38.4ks
@GrangerKate
http://hellomynameis.org.uk/

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Before We Begin…
How much experience do you have with Twitter?
• What’s Twitter?
• A little bit.
• I know my way around it.
• I use it frequently.
• I can no longer type sentences that have more
than 140 characters.

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Why Twitter?
It’s a unique opportunity to…
1. Engage with others (strong & weak tie)
2. Disseminate ‘calls to action’ to large audiences
3. Increase awareness of issues
4. Build and strengthen communities

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Why Twitter?
It’s a unique opportunity to…
5. Spread learning from events
6. Learn from and about others
7. Distribute information and resources
8. Go to where conversations are taking place

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Let’s Talk Twitter: An Overview
It’s a social network that lets users write and read
online posts – tweets!
Tweets are limited to 140 characters.
There are 319 million active users (Q4, 2016).
It’s now an essential communication tool.

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Let’s Talk Twitter: Handles
Handle = username = @tweetvandijk
Create one that reflects who you are.
Be memorable. Try to keep it short.
Keep it pretty.

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Let’s Talk Twitter: @
The @ is used before a handle to identify accounts
that you mention in your tweets.
If you misspell the handle or forget the @, the person
will not be notified about your tweet. Your followers
will also not be able to click the link.

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Let’s Talk Twitter: @
Bad:
Hi Kevin! How about those Canucks?
Bad:
Hi kevin4quality! How about those Canucks?
Good:
Hi @kevin4quality! How about those Canucks?

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Let’s Talk Twitter: Bios
Have to be short.
Keep them a bit informational.
Another chance to show your
personality.
Disclaimers are common.

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Let’s Talk Twitter: Common Images

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Let’s Talk Twitter: RT / Retweet
Sharing what someone else tweeted.
It’s like forwarding an email.

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Let’s Talk Twitter: RT / Retweet
From @koopkait tweeting:
Join in on #WhatsYourStory for Oct 5_9 Check out
webinars at Learning Link
To @tweetvandijk tweeting/quote:
An event not to miss out on!
@koopkait: Join in on #WhatsYourStory
for Oct 5_9 Check out webinars at learning link

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Campaign strategy:
Direct message people behind the scenes to ask them to retweet!

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Let’s Talk Twitter: # / Hashtag
They can help you find popular conversations taking
place around you.
Common hashtags: #ChangeDayAB, #cdnhealth,
#Abhealth #WhatifAB
Fun hashtags:
Was able to send out my first tweet! #booyeahgrandma

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Let’s Talk Twitter: # / Hashtag
The # is used to organize information so that it is easy
to find.
From:
I need help finding innovation examples in healthcare,
does anyone have ideas on where to go?
To:
I need help finding #innovation examples in
#healthcare, does anyone have ideas on where to go?

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What Happens if You Make a Mistake?
It’s probably not a big deal.
You can delete tweets.
But it’s quite alright to send out a second tweet
that corrects your previous mistake.

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Some Things to Keep in Mind
People are more likely to value your tweets if they
include relevant and interesting content.
Be engaging. Ask questions, respond to others
and crowdsource.
Try to keep tweets under 120 characters.

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Look for hashtags.
Who is followed by the people you follow?
Who else is on lists that you are a member of?
Who follows you?
How Can I Find People to Follow?

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Let Your Personality Shine

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Be Responsible, and Trust Yourself
People are watching. (Dun Dun Dun)
Maybe you should have separate professional and
personal accounts.
It’s often about common sense.
Remember applicable policies and guidelines.

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Marlies van Dijk
@tweetvandijk @Design4AHS
marlies.vandijk@ahs.ca
Thx @kevin4quality

37. Interesting Reads!
• https://hbr.org/2012/11/accelerate
• The New Era of Thinking and Practice in Change and Transformation
• http://www.peterfuda.com/wp-content/themes/peterfuda-
bootstrap/content/Why-Change-Efforts-Fail.pdf