The document discusses design sprints and how they differ from traditional analytic and rule-based approaches. It provides tips for understanding problems by reviewing past consultations, interviews, data, observations, stakeholder maps, and what other organizations are doing. The document suggests that the best problems for design sprints are those that need action, involve multiple stakeholders, and are person-centered and complex. It also promotes visual thinking and provides a link to more information about design sprints.

1. Sprints
Design Thinking
Design Sprints
Marlies van Dijk
@tweetvandijk
Richard Phillips
@flips1959

3. Cordell Ratzlaff: Head of UX Google Ads and Commerce
https://www.youtube.com/watch?v=137XnWlUTKY

4. Bruno Mendes Soares @bruno2ms

10. Analytic
Rule-based
Functional focus
Good at exploiting
Capture value
Execution oriented
Errors of omission
Creative
Tool-based
Emotional focus
Good at exploring
Create value
Invention oriented
Errors of commission
HOW DESIGN DIFFERS

17. Understand
• Past consultations
• User interviews
• Any data that you have at hand
• Observations or consumer shadowing (patients,
residents, and clients)
• Stakeholder maps
• What is the rest of the world doing?
• Summarize the learnings

26. What problem is best
suited for a sprint?
Need Action
Multiple Stakeholders
Person Centred
COMPLEX

30. Visual thinking

31. http://design4ahs.wixsite.com/designlab
@Design4AHS