E Business Intro

E-BUSINESS STRATEGY Peluang dan Tantangan Yohan Wismantoro [email_address] Management Department Fakultas Ekonomi Universitas Dian Nuswantoro

DEFINITIONS ,[object Object],[object Object],[object Object],[object Object]

NEW ECONOMY ,[object Object],[object Object]

Digital Convergence Computing Content Communications Interactive Multimedia Experience

NEW ECONOMY ,[object Object],[object Object],[object Object],[object Object]

PEREKONOMIAN LAMA VS DIGITAL ECONOMY ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],PEREKONOMIAN LAMA VS DIGITAL ECONOMY [2]

Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E-Commerce ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

An Internet Framework The Web is fundamentally about individuals using a network to access digital products Marketing Technology Economics Internet Marketing Digital Networked Individuals

A Dot Com World ,[object Object],[object Object],[object Object],[object Object]

Tren Gaya Hidup Anak Muda Asia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Sumber : Synote bekerja sama dengan MSN, MTV dan Yahoo thd 7.000 responden berumur 8-24 th di Hongkong, Singapura, Taiwan, Malaysia, Thailand, Indonesia, Filipina dan India

Consumer Access ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Access Growth in Net Hosts 46% growth in 1998

Consumer Access ,[object Object],[object Object],[object Object],[object Object],[object Object],Worldwide Online Population – Continuing Fascination The art of estimating the number of people online throughout the world is inexact. An “educated guess” as of May 1999 is 165 million . Source: NUA HOW MANY ONLINE?

Consumer Access ,[object Object],[object Object],[object Object],[object Object],Rapid Growth in Web Content

Consumer spending online is on the rise! 1997 (Billions) 1998 (Billions) Growth Paid for online $5.1 $11.0 54% Ordered online, paid for offline $10.2 $15.5 34% Offline orders influenced by the Net $44.8 $50.8 12% Total $60.1 $77.3 32%

Breakdown of 1998 Online Consumer Spending $13.5 - Researched online, ordered and paid for offline $10.8 – Ordered online, paid for offline $16.3 - Researched online, ordered and paid for offline $11.0 – Paid for online $4.7 – Ordered online, paid for offline BIG TICKET ITEMS SMALL TICKET ITEMS

[object Object],[object Object],[object Object],[object Object],[object Object],E-Commerce Impact on Web Sites Majority of E-commerce Sites with One-Day Response

Model dalam Pemasaran Web ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Peluang ,[object Object],[object Object]

Pasar Indonesia yang besar ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Layanan Khas Indonesia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Layanan Khas Indonesia [2] ,[object Object],[object Object],[object Object],[object Object]

Hambatan ,[object Object],[object Object],[object Object],[object Object],[object Object]

Internet Bust! ,[object Object],[object Object],[object Object],[object Object]

Infrastruktur Telekomunikasi ,[object Object],[object Object],[object Object],[object Object]

Delivery Channel ,[object Object],[object Object],[object Object],[object Object]

Kultur & Kepercayaan ,[object Object],[object Object],[object Object]

Kultur & Kepercayaan [2] ,[object Object],[object Object],[object Object]

Munculnya Jenis Kejahatan Baru ,[object Object],[object Object],[object Object],[object Object],[object Object]

Penutup ,[object Object],[object Object],[object Object]

Referensi ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

E Business Intro

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