1. E-Business Strategies Bob Smith Associate Professor/Extension Specialist Dept. of Wood Science and Forest Products Virginia Tech E-Commerce: Impacting the Way We do Business October 1-2, 2001, Nashville TN
4. “ When history is written, the creation of the Internet may be ranked alongside Johann Gutenberg’s printing press and Marconi’s radio as among the major advancements in human communication.” Roanoke Times, March 1, 1997
40. The goal is to develop a sustainable competitive advantage. There are generally two forms of competition, Operating effectiveness (production) or Competitive position (marketing)
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45. Differentiation can provide insulation against competitors because of brand loyalty by customers and a resulting lower sensitivity to price
46. Focus Key Idea: Focus on a particular buyer group, segment of the product line, or geographic market
47. This strategy is built around serving a particular target market very well. The premise is that a firm is able to serve its narrow strategic target more effectively or efficiently than competitors who are competing more broadly By effectively implementing this strategy a firm can achieve differentiation by better meeting the market needs or lower costs through specialization, or both
58. Strengths (S) Weaknesses (W) Opportunities (O) Threats (T) INTERNAL FACTORS EXTERNAL FACTORS SO Strategies Generate strategies here that use strengths to take advantages of opportunities WO Strategies Generate strategies here that take advantage of opportunities by overcoming weaknesses ST Strategies Generate strategies here that use strengths to avoid threats WT Strategies Generate strategies here that minimize weaknesses and avoid threats Company and Competitive Analysis Electronic Commerce, 2000