1. Fort Worth Convention Center Renovation
2013 Proposal
• Innovative Technology Transformation

2. Identified
Problem






Not Enough Space
30,000 Sq. Ft.
Ballroom needed
Meeting Rooms
needed.
Functionality of
Arena should
accommodate
different types of
events
Need
competitiveness with
other cities
45 year-old building

3. Identified
Solution






Multi-Use Facility
Expand use
Multiple type of
events
Multiple audiences
Clustering force
Innovation

4. Site
Overview/Desc
ription







Arena looks like
space ship, similar
to Star Trek
Enterprise with
round arena with
extended exhibit
hall.
3 main entrances
Small Concourse
Dated arena facad
Horseshoe seating
style
Speaker cluster
Spot lights

5. Proposed
Changes





Electronically
operated curtains
lowered from ceiling
covering upper deck
seating
Steel tension grid
with positional LED
stage lighting and
sound system
Flying canopy can
be raised and
lowered to create
faux ceiling
Suspended
decorative elements
Versatile space
created from blank
canvas

6. Hotel Supply and Demand
Fort Worth Hotels
2007 - 2012
2007 - 2012
5
4
Revenue (millions)
4.7
4.6
4.5
4.4
Annual Room Supply & Demand
2007-2012
Annual Room Revenue
Annual Room Supply & Demand
4.5
Downtown Fort Worth Hotels
Fort Worth Hotels
12
300
3.9
266
257
242
250
3.6
10
9.6
9.3
9.1
234
222
221
9.5
8
3.5
3
2.5
2.6
2.4
2.5
2.6
200
2.9
2.8
Supply (millions)
4
100
6.6
6.5
Supply (100,000's)
5.1
4.6
Demand (millions)
2
6
5.9
6
150
Demand (100,000's)
3.9
3.3
1.5
50
1
0.5
2
-
0
2007
0
2007
2008
2009
2010
2011
2010
2011
2012
2007
2009
2010
2011
2012
20
$25,000,000
Revenue (millions)
95
100
Downtown
Fort Worth & Dallas (2012)
Hotel Occupancy Tax
Growth
Annual Room Revenue
2007-2012
160
95
$143.24
84
$135.38
140
$20,000,000
74
120
70
60
2008
Source: SMITH TRAVEL RESEARCH, INC.
19
18
Downtown Fort Worth Hotels
80
2009
Source: SMITH TRAVEL RESEARCH, INC.
2012
Source: SMITH TRAVEL RESEARCH, INC.
90
2008
59
HOT
40
$98.79
100
$15,000,000
51
50
80
30
% OCCUPANCY
ADR
55.9
60
$10,000,000
$75.65
69
RevPAR
40
20
20
$5,000,000
10
0
-
2007
2008
2009
2010
2011
Fort Worth-Downtown
2012
Dallas-Downtown
$FY01-02
Source: SMITH TRAVEL RESEARCH, INC.
21
FY02-03
FY03-04
FY04-05
FY05-06
FY06-07
FY07-08
FY08-09
FY09-10
FY10-11
FY11-12
[--------------------------------------10 Years-----------------------------------------]
22
Source: 2012 SMITH TRAVEL RESEARCH, INC.
23

7. Address Costs





Estimated at
$600,000 based on
26,960 sq. ft. arena
Modeled after Long
Beach design for
45000 sq. ft. arena
at $1 million plus
additions totaling $7
million.
Hotel Tax Revenue
Partnership with
THR
Federal Community
Block Grants

8. Dimensions of
Urban Design

Social Dimension


Perceptual
Dimension



Access/flow
Sensory stimuli
Sense of place
Functional
Dimension



Flexibility
Serves multiple
purposes
Connection

9. Conclusion



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
Critics claim BandAid.
Rebuttal: solves
issues of space and
functionality
Critics argue –
pouring money into
old unused facility
Rebuttal: It will
increase traffic flow
and income
Critics claim
temporal fix.
Rebuttal: long-terms
effects of providing
space for different
venues – bring new
life to arena/city