1. COMMERCIAL USES OF
SOCIAL MEDIA SITES
Unit 25 Social Media Products

2. Lesson Goals

Know the commercial uses of social media
websites

3. Advertising
Know the commercial uses of social
media websites
Pay per click
The website owner is paid by the advertiser each
time the ad is clicked
 Banners
Paid when advertisers website is visited by clicking
on a banner
 Impression advertising
Paid for each time a page is accessed containing an
ad

#advertise #viral
#reviews

4. Viral marketing

Know the commercial uses of social
media websites
Uses social media sites to promote a product or a
brand through video clips or Flash games that will
be shared amongst users.
#advertise #viral
#reviews

5. Your Task
Know the commercial uses of social
media websites
Look at specific social media websites, describe each
of the following and illustrate with screenshots if
appropriate:



advertising
viral marketing
product/service reviews
#advertise #viral
#reviews