1. 2015
Let Users Drive Product
Roadmap: Strategy,
meet User Research
Mru
Kodali
Lead
User
Researcher,
Salesforce
October
2015
#GHC15
2015

2. 2015
Agenda
§ 3
User
Research
methods
− Field
research
− Diary
studies
− Interviews
§ Takeaways

3. 2015
Field research

4. 2015
Field research

5. 2015
“
The
amount
[of
preparaJon]
you
have
to
do
for
one
call,
if
you
were
doing
it
properly,
it
would
take
2
hours.

6. 2015
Field research: Impact

7. 2015
Diary studies

8. 2015
Diary studies

9. 2015
“
SpoNy
coverage
this
aOernoon.
Couple
of
client
meeJngs.
Glad
I
planed
ahead.

10. 2015
Diary studies: Impact

11. 2015
Interviews

12. 2015
Interviews

13. 2015
“
I
prepare
a
summary
for
my
manager,
who
presents
to
our
execuJve.
The
execuJve
might
use
that
for
the
board
meeJng.

14. 2015
Interviews: Impact

15. 2015
Awards for Wave Mobile UX

16. 2015
Takeaways
§ Value
of
User
Research
§ 3
User
Research
methods
− Field
research
− Diary
studies
− Interviews
§ ApplicaJon
in
Salesforce
mobile
products

17. 2015
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