Studied technology involved in E-Wallets and how it helps in payment process,market place model, revenue generation of Paytm,its marketing strategy,demonitisation and its after effects.
5. ‘STATE BANK BUDDY’ shall means mobile wallet service of bank and include
the service over the applications.
Launched on 18 August, 2015
SBI Buddy launched by Arun Jaitely
State Bank Buddy – Mobile Wallet
Available in 13 language
Freedom to send money to Anyone, pay bills, recharge mobile DTH, flight
bus tickets.
6. Mobikwik is India’s most convenient mobile wallet & online payment system
for shopping, mobile recharge, DTH recharge, money transfer & bill payment.
Bipin Preet Singh, Upasana Taku is founder of Mobikwik
Launched in 2009.
25 million users across country
Company’s Head Quarter in Gurgaon.
Parent one Mobikwik system private limited
7. Launched on August 2010.
Founder Kunal Shah
Head Quarter in Mumbai.
Present owner Snapdeal
Provides online facility to recharge any mobile phone
The amount paid by the user for recharge is returned in form of shopping
coupons of some of the top retailers in India, thereby making the recharge
virtually free.
8. Founder Vijay Sharma
Launched-2010
Owned by One97 communications
The company is headquartered in Noida
Paytm entered India's e-commerce market in 2014
Focuses on mobile and DTH recharge
It gradually provided recharging and bill payment of various portals
including electricity bills, gas bills, as well as telephone bills & now Paytm
Mall
15. Revenue Generation of Paytm
Paytm Wallet
Digital Gold
Paytm Bank
Paytm Revenue Model can be divided into following categories:
Marketplace (Paytm Mall)
Recharge Services
Bill Payments
Payment Solutions
16. As of May 2017, Paytm has a valuation of ~ $7 Billion which
includes a stake of one of the global leaders of marketplace
model, Alibaba.
17. Paytm Marketplace (Paytm Mall)
Over 2 mn daily
transaction
Fees
&
commissions
90% prepaid offers
Over 120 mn buyer
India first mobile
only market place
18.
19. Recharge
Services
• Prepaid
recharges
• Tv top ups
• ETC tag for
tolls
• Metro card
Bill Payment
• Govt. bill
payment
• Mobile
Postpaid
• Broad band
• Gas
• Telephone
• Electric bill
• Education fees
Payment
Solutions
• Paytm
Business