3. IDENTITY HUB AND PERSONA
ABOUT ME
Working in communications for a health care organisation, I
have decided to specialise in social and emerging media. In
order to use online tools as an effective communication tool
I've immersed myself in the online world like a proud nerd. I
find myself composing blog posts in the shower, following
breaking news via hashtags in the middle of the night and
taking way too many photos of my food (like any self
respecting social media addict).
Not only do I want to master these online tools but I want a
deeper understanding of them, I don't just want to know
what you're tweeting but why you're tweeting. I think
exploring how identity and culture influences the online
world helps understand how best to use them to
communicate. I don't want to add to the "noise" of the
internet, I want to contribute in a way that adds value to my
industry, exploring innovative ways that social media can
help health professionals communicate.
Interested? Check out my identity hub.
4. PROFESSIONAL ID VALUE PROPOSITION
While working in social media for a health organisation
doesn’t make me unique, I feel it is a bit of a point of
difference in my online persona. My content is applied
directly to my professional life where I can trial and
POSITIONING STATEMENT experiment, sharing my findings with others.
I want my online persona to reflect a communications
professional working in health care that is familiar with
social networking. By writing and sharing content
related to social media and health care I hope to
BRAND STORY
attract like minded individuals to engage with. My My story is simple: social networking and health care,
online handle is Ms Dempsey, simply using my surname not always related to each other. This is reflected in my
to reflect myself while retaining a small degree of brief Twitter profile which I hope gives people an
privacy. (If this identity is successful I will re-assess using indication of my story at a glance. The people I follow
my full name.) By sharing and writing content relevant to on Twitter and LinkedIn reflect my interests as well, they
the category of social media and health care I hope to share knowledge of how to use social media as a
be known as an individual who has enough knowledge in communication tool, and some more specifically look at
those areas to interact and engage with users. the use of this in health care. The Tweets I share are part
of this strategy, they are usually helpful tips about social
networking, health, or both.
5. A selection of posts from my
MSDEMPSEY.WORDPRESS.COM blog that reflect the course
material and lectures.
6. MSDEMPSEY.WORDPRESS.COM
1. Summary Post
2. Course Material: The Eternal
Vagabond
3. Exercise: The Diplomat’s Cocktail
Party
4. Relevant to my interests: When it
goes wrong
10. FUTURE PLATFORMS
CURRENT PLATFORMS
T H E S E S O C I A L N E T W O R K I N G P L AT F O R M S W E R E C H O S E N F O R T H E
FOLLOWING:
LINKEDIN – PROFESSIONAL NETWORKING
T W I T T E R : C O N V E R S AT I O N S , I D E A S H A R I N G, N E T W O R K I N G Above is a diagram of the platforms I
WORDPRESS: EXPRESSING IDEAS
YO U T U B E : R E S E A R C H chose to concentrate on for my identity.
In future I’d like to expand to visual
PLATFORMS platforms such as Pinterest, Flickr and
Vine. I’d like to experiment with
expressing my personality and ideas
more visually and creatively.
