Sales & Marketing Alignment: How to Synergize for Success
Becoming a worthy leader
1. Becoming a Worthy Leader: Who am I here for? The skills needed to lead as you learn, an interactive session Garfinkel-SBCC-Region VI of the SSCCC
2. The take home Self-Management Effective Communication Strategic Leadership Managing Change Organizational Influence Ethics Leading Teams Power of Cultural Competence Coaching for Results Make your own Plan
3. Self-Management: understanding personality styles and their influence on meetings, decision making and interpersonal communication Personalities:Introvert, Extravert, Sensing, Reasoning, Messy, Organized, Maximum, Minimum, Leaders, Followers, Goal, Journey Communication/Interaction: Conflicts, Events, Rejection, Comfort Levels, Common Sense vs. Intellect Always ask, “Who am I here for”? If the answer is yourself, you should not lead.
4. Strategic Leadership, providing vision and direction for growth; formulating and executing strategy Establishing a Mission Setting Common Goals Listening to the Meaning Identify Strengths and Weaknesses As simple as What, When, Why and How Who are you here for?
5. Managing Change: effectively anticipating, responding to and facilitating change Can you roll with the punches? Keep a Weather Eye Out. Who is “In The Know” and How are They? Lesson of The Willow Tree- Bend Don’t Brake Get an Apron or Get Out of The Kitchen. Who are you here for?
6. Organizational Influence: leading up, down and across to create powerful alignments and internal/external networks Us vs. Them Know your past to anticipate your future Listen to your neighbors Local, Regional, Statewide, National Social Media City Council/County Board Who are you here for?
7. Ethics: leading ethically in any organization What do you stand for? What are the values you will exemplify? How do your actions reflect on the group? Does your public off time interfere with your work/service? Servant leadership Morals Vs. Ethics Who are you here for?
8. Leading Teams: identifying and applying key characteristics of high performance teams Who are your roll models? Goldilocks’ lesson Matching personalities Matching skill sets Training vs. teaching methodologies Who are you here for?
9. Power of Cultural Competence: developing cross-cultural competence and adaptability What are the cultural norms and differences between your group and your international students? What is the case for cultural competence? What is culture? How to communicate across cultural boundaries. How cultural etiquette can impact you. Lessons of the Bombay McDonalds Who are you here for?
10. Coaching for Results: learning and practicing leadership coaching skills As a leader you are there to serve, and one way to do that is by not dictating, but by coaching. The ART of coaching, Advocate, Reason, Team Listen to your team and effectively communicate. Inspire creative solutions. Facilitate & advocate the ideas of your members. Learn to accomplish new tasks and ideas Develop strategies that benefit the group and the individuals in it. Ask yourself, Who are you here for?
11. Make your own plan: Setting goals as a group and working together! Sit down before you begin your year, and take the opportunity to just talk. Listen to everyones’ ideas for your group Identify common themes Establish plans of attack for those goals Assign project leaders and support teams Be kind to each other and work together to accomplish your goals! Ask yourselves and each other: Who are we here for?
12. This Presentation was written by Ms. “Atty” Garfinkel for training purposes only. For Santa Barbara City College’s ASG and Region VI of the SSCCC Summer 2011 Training conference. All rights reserved by the region.
Notes de l'éditeur
The American landscape is rapidly changing. One has only to look around and you will see a kaleidoscope of national origins, religions, ethnicities, races, and cultures. Leading in today’s multicultural business environment presents challenges not experienced a generation ago. The skills that leaders utilized have to be updated so that they can lead in the new reality of today’s academia and workplace.
Coaching DefinedThe goal of a coach is to bring out the possibilities in a player.Coaching is the art and practice of inspiring, energizing, and facilitating the performance, learning and development of the player. (Myles Downey7) Each word in this definition is a key word:art – though there is science to coaching, coaching is an art in the sense that "when practiced with excellence, there is no attention on the technique: the coach is fully engaged with the player and the process of coaching becomes a dance between two people, conversationally moving in complete harmony and partnership. At this point the intelligence, intuition and imagination of the coach become a valuable contribution - rather than being interference for the player."7inspiring – coaching is about helping the player to unlock his or her true potential through raising awareness, inspiring new ideas and encouraging creativity. energizing – coaching is about energizing the player through effective communication, soliciting suggestions, and building a can-do attitudefacilitating – implies that the player has the capacity to have an insight or creative idea and to think something through for himselfperformance – anything a coach says or does should be driven by the intention to improve performance, i.e. to achieve greater effectiveness or efficiency of the playerlearning – refers to a broader domain, how to approach a task or master a new technology; looking beyond immediate objectives, the future performance of the organization depends on learningdevelopment – refers to personal growth and greater self-awareness.7