Project 1 of 6 for my B.S in Music Business at Full Sail University

1. PERSONAL BRAND
EXPLORATION
Marcus Taylor
Digital Portfolio week 3
December 14, 2019

2. IDENTITY
Being the only child to his mother and father at a very early
age, it was difficult at times. However Marcus and his parents
stayed linked together through music his entire life no matter
the mood. At age 7 is when he realized that music was his
passion and that he wanted to become something within the
company of music. At 17 is when he truly realized his potential
with music. A keen ear for production and sound is what led
Marcus to a couple of doors early in his music life. He decided
to polish his game and enroll in Full Sail University for a
Bachelor of Science in Music Business. To this day he’s the
CEO/owner of Uptown Money Records, and has been an indie
owner for 14 years. Marcus’s skills and experience will be the
strengths he carries forward as he continues his journey.

3. PROFESSION
A&R for Empire
Potential job titles:
Tour Manager
Artist manager
Talent manager
Creator brand Archetype- Being able to bring
the vision of an artist to life is the true
essence of being a visionary. Creating along
with other creators is the key to innovating
within the music world.

4. TARGET AUDIENCE:
RECRUITING AND HIRING
MANAGERS AT EMPIRE AND UMG
Demographics: 87% male, 35-40
years old, majority Caucasian,
majority college credentials, married,
Psychographics: Usually high
maintenance, family oriented, loves
to create and help others with their
vision, mostly have luxurious
lifestyles
Ideal Audience Members: Gautam
Srivastava, Executive Vice President
Human Resources (UMG); Delante
Murphy, A&R Manager (EMPIRE)

5. Short term goals (immediate following graduation 2021):
*Following graduation, I will land an entry level position at Means
street studio through a source of I know. I will be willing to work my
way up to a higher position by December, 2026.
Midterm (5-10 years):
Create a blueprint on how I plan to run my own label and take many of
the skills I’ve learned and apply those principles to gain exposure and
the recognition of people in high places. I plan to achieve these feats by
December, 2030
Long term (15-20 years):
By then I would have hope to accomplish several artists projects thus
making them famous and continuing my legacy as an innovator and
risk taker. I want to have my own a&r department that takes special
pride in developing artists for the future by December, 2040

6. SKILLS ANALYSIS
NOTABLE SKILLS & CURRENT PROFICIENCIES
NOTABLE SKILLS REQUIRED IN TRADE &
CURRENT PROFICIENCIES:
HARDSOFTHARDSOFT
15
70
43
78
10
53
26
82

7. PROMISE
TO USE MY 16 YEARS OF MUSICAL
EXPERIENCE TO HELP AND INNOVATE
THE NEXT GENERATION OF MUSIC
MAKERS.

8. CREDENTIALS:
*WORK EXPERIENCE:
13 YEARS MANAGER OF UPTOWN MONEY RECORDS
*AWARDS:
RECOGNITION PLAQUE FOR HELPING ARTIST ‘BELVEE JONES’
RECEIVE AIRPLAY AND CHART TOP 100 ON “RECORD WORLD”
CHARTS IN 3 CATEGORIES
(RHYTHMIC, R&B, RAP)
*EDUCATION:
MUSIC BUSINESS, B.S. , FULL SAIL UNIVERSITY C/O 2021

9. COMPETITION

10. COMPETITION

11. BRAND POSITION
MARCUS “BELVEE JONES” TAYLOR
KEEPING THE AUTHENTICITY IN MUSIC
BY USING MY EXPERIENCE AND LOVE
FOR THE GAME OF MUSIC TO SUPPLANT
A NEW METHOD OF THINKING ALONG
WITH THE MORALS AND PURE PASSION
OF MY WAYS. I WANT TO INCORPORATE
INNOVATIVE THINKING FOR THE
BETTERMENT AND FUTURE OF MUSIC.

12. NETWORKING AND
MARKETING
Industry Events & Organizations:
1.GrammyU: The Recording Academy, Atlanta Chapter, 2541
Cumberland pkwy, Suite 3452 Atlanta, Ga 30339
2. South by SouthWest music festival: march13-22 2020,
Austin, Tx
3. A3C music festival: October 8-13 2020, Atlanta Ga
DIGITAL MARKETING:
Primary Content: start podcast with my team to establish an
online presence and brand. We will include everything from
every day life within music to the complex end of the music
business
PRIMARY TOOLS: establish my brand through social media
outlets like LinkedIn, instagram, etc. also use the music portals

13. PROFESSIONAL
DEVELOPMENT
FORMAL EDUCATION: complete my
Bachelors in music by 2021
SKILLS:
16 years music experience
Know how to work Protools 10 and up
Keen ear for production and song placements
MENTOR:
Seeking middle aged executive to mentor and
guide me through the industry so I can become
one of the prominent men in the music industry

14. You know how the Hip Hop genre has
been evolving but in need of some new
sounds or flavor? Well, what my job
consists of is the further evolution of the
music industry by using my 16 years of
experience on the mainstream and heavily
in the underground music scene to appeal
to a wide audience of new and old
listeners. I have produced albums and
also have worked with some very
important people in the industry which
solidifies myself as a tool and not a trade.
Marcus Taylor

15. REFERENCES
ONETONLINE.ORG (2019) SUMMARY REPORT. RETRIEVED FROM HTTPS://
WWW.ONETONLINE.ORG/LINK/SUMMARY/13-1011.00
STATISTS.COM (2019) LEADING MUSIC GENRES ACCORDING TO CONSUMERS IN THE UNITED
STATES AS OF MAY 2018. RETRIEVED FROM HTTPS://WWW.STATISTA.COM/STATISTICS/
442354/MUSIC-GENRES-PREFERRED-CONSUMERS-USA/
UMG (2018) UNIVERSAL MUSIC GROUP AND EMPIRE FORM STRATEGIC DISTRIBUTION
AGREEMENT. RETRIEVED FROM HTTPS://WWW.UNIVERSALMUSIC.COM/UNIVERSAL-MUSIC-
GROUP-EMPIRE-FORM-STRATEGIC-DISTRIBUTION-AGREEMENT/
RECORDING ACADEMY (2019) ABOUT THE ATLANTA CHAPTER. RETRIEVED FROM HTTPS://
WWW.GRAMMY.COM/RECORDING-ACADEMY/MEMBERSHIP/RECORDING-ACADEMY/ABOUT/
CHAPTERS/ATLANTA
ROLLING STONE (2019) RAP’S NEW GENERATION TOOK OVER, ROCK RULED THE ROAD AND
RADIO STILL MATTERED. RETRIEVED FROM HTTPS://WWW.ROLLINGSTONE.COM/MUSIC/
MUSIC-FEATURES/HIP-HOP-ROCK-POP-TRENDS-NEW-GENERATION-771767/
MEANS STREET STUDIO (2019) VIRTUAL STUDIO TOUR. RETRIEVED FROM HTTP://
MEANSSTREETSTUDIO.COM/