SlideShare une entreprise Scribd logo
1  sur  15
Muder Chiba
A View
of the Other, by the Other , for the Other
Qualitative Quantitative
Johari Window ,anyone? 
Qualitative
View
Quantitative
View
Muder Chiba
Muder Chiba
Qualitative Quantitative
Muder Chiba
Qualitative
View
Quantitative
View
Qualitative view Quantitative view
Muder Chiba
Qualitative view Quantitative view
Muder Chiba
Qualitative view Quantitative view
Muder Chiba
Fuzzy Binary
Qualitative view Quantitative view
300
Muder Chiba
Qualitative
view
Randomly
Purposive
Quantitative
view
Purposively
Random
Muder Chiba
Qualitative view
Infinite
Quantitative view
Finite
Muder Chiba
Qualitative view Quantitative view
Mode Mean
Muder Chiba
Qualitative view Quantitative view
Muder Chiba
Qualitative view
I
Say
So
Quantitative view
Norms
Says
So
Muder Chiba
muder.chiba@gmail.com
Qualitative
and
Quantitati
ve
Perspectives
muder.chiba@gmail.com
7Timeless Marketing Research Blunders
15 Marketing Research Archetypes

Contenu connexe

Plus de Muder Chiba

Cartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR BusinessCartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR BusinessMuder Chiba
 
Qualitative Research: The Power of Context
Qualitative Research: The Power of ContextQualitative Research: The Power of Context
Qualitative Research: The Power of ContextMuder Chiba
 
MarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New WorldMarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New WorldMuder Chiba
 
Segmentation- Science, Art and Practice
Segmentation- Science, Art and PracticeSegmentation- Science, Art and Practice
Segmentation- Science, Art and PracticeMuder Chiba
 
Six Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for EntrepreneursSix Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for EntrepreneursMuder Chiba
 
Skadoosh ! Lessons in Self Management from Kung Fu Panda
Skadoosh !  Lessons in Self Management from Kung Fu PandaSkadoosh !  Lessons in Self Management from Kung Fu Panda
Skadoosh ! Lessons in Self Management from Kung Fu PandaMuder Chiba
 
The Business Acronym Guide for those Ceo Meetings!
The Business Acronym Guide  for those Ceo Meetings!The Business Acronym Guide  for those Ceo Meetings!
The Business Acronym Guide for those Ceo Meetings!Muder Chiba
 
5 Evergreen Marketing Concepts
5 Evergreen Marketing Concepts5 Evergreen Marketing Concepts
5 Evergreen Marketing ConceptsMuder Chiba
 
The Insights Zoo !
The Insights Zoo !The Insights Zoo !
The Insights Zoo !Muder Chiba
 
The Collapse of the Middle
The Collapse of the Middle The Collapse of the Middle
The Collapse of the Middle Muder Chiba
 
The Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected AgesThe Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected AgesMuder Chiba
 
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !Muder Chiba
 
The All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New WorldThe All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New WorldMuder Chiba
 
Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!Muder Chiba
 
Dilbertian PhD in MR
Dilbertian PhD in MRDilbertian PhD in MR
Dilbertian PhD in MRMuder Chiba
 
Marketing : The 6th Day
Marketing : The 6th Day Marketing : The 6th Day
Marketing : The 6th Day Muder Chiba
 
OmniChannel Communications
OmniChannel Communications OmniChannel Communications
OmniChannel Communications Muder Chiba
 
Marketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov EffectMarketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov EffectMuder Chiba
 
Which colour do you want your truth ?
Which colour do you want your truth ?Which colour do you want your truth ?
Which colour do you want your truth ?Muder Chiba
 
Big Data and The Little Prince
Big Data and The Little PrinceBig Data and The Little Prince
Big Data and The Little PrinceMuder Chiba
 

Plus de Muder Chiba (20)

Cartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR BusinessCartoon Insights : An Adaption for the MR Business
Cartoon Insights : An Adaption for the MR Business
 
Qualitative Research: The Power of Context
Qualitative Research: The Power of ContextQualitative Research: The Power of Context
Qualitative Research: The Power of Context
 
MarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New WorldMarComs Effectiveness System for The Brave New World
MarComs Effectiveness System for The Brave New World
 
Segmentation- Science, Art and Practice
Segmentation- Science, Art and PracticeSegmentation- Science, Art and Practice
Segmentation- Science, Art and Practice
 
Six Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for EntrepreneursSix Timeless Marketing Blunders -Lessons for Entrepreneurs
Six Timeless Marketing Blunders -Lessons for Entrepreneurs
 
Skadoosh ! Lessons in Self Management from Kung Fu Panda
Skadoosh !  Lessons in Self Management from Kung Fu PandaSkadoosh !  Lessons in Self Management from Kung Fu Panda
Skadoosh ! Lessons in Self Management from Kung Fu Panda
 
The Business Acronym Guide for those Ceo Meetings!
The Business Acronym Guide  for those Ceo Meetings!The Business Acronym Guide  for those Ceo Meetings!
The Business Acronym Guide for those Ceo Meetings!
 
5 Evergreen Marketing Concepts
5 Evergreen Marketing Concepts5 Evergreen Marketing Concepts
5 Evergreen Marketing Concepts
 
The Insights Zoo !
The Insights Zoo !The Insights Zoo !
The Insights Zoo !
 
The Collapse of the Middle
The Collapse of the Middle The Collapse of the Middle
The Collapse of the Middle
 
The Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected AgesThe Kabir Principle. Wisdom of the Poets for the Connected Ages
The Kabir Principle. Wisdom of the Poets for the Connected Ages
 
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !
7 Serious Marketing Research Hacks : Caveat Emptor , Caveat Venditor !
 
The All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New WorldThe All New Leadership Cube ! The Managerial Grid for the Brave New World
The All New Leadership Cube ! The Managerial Grid for the Brave New World
 
Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!Marketers Lexicon : Communication for Effectiveness!
Marketers Lexicon : Communication for Effectiveness!
 
Dilbertian PhD in MR
Dilbertian PhD in MRDilbertian PhD in MR
Dilbertian PhD in MR
 
Marketing : The 6th Day
Marketing : The 6th Day Marketing : The 6th Day
Marketing : The 6th Day
 
OmniChannel Communications
OmniChannel Communications OmniChannel Communications
OmniChannel Communications
 
Marketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov EffectMarketing Communications and the Kuleshov Effect
Marketing Communications and the Kuleshov Effect
 
Which colour do you want your truth ?
Which colour do you want your truth ?Which colour do you want your truth ?
Which colour do you want your truth ?
 
Big Data and The Little Prince
Big Data and The Little PrinceBig Data and The Little Prince
Big Data and The Little Prince
 

Dernier

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerAmirNasiruog
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxelizabethella096
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationtbatkhuu1
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?riteshhsociall
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music businessbrjohnson6
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdftbatkhuu1
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756dollysharma2066
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxVikasTiwari846641
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesSearch Engine Journal
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaadityabelde2
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 

Dernier (20)

Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Developing Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotlerDeveloping Marketing Strategies and Plans kotler
Developing Marketing Strategies and Plans kotler
 
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptxUnraveling the Mystery of the Hinterkaifeck Murders.pptx
Unraveling the Mystery of the Hinterkaifeck Murders.pptx
 
Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew Rupert
 
Kraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentationKraft Mac and Cheese campaign presentation
Kraft Mac and Cheese campaign presentation
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 
Podcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger NairnPodcast Marketing Master Class - Roger Nairn
Podcast Marketing Master Class - Roger Nairn
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?What is Google Search Console and What is it provide?
What is Google Search Console and What is it provide?
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
personal branding kit for music business
personal branding kit for music businesspersonal branding kit for music business
personal branding kit for music business
 
Brand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdfBrand experience Peoria City Soccer Presentation.pdf
Brand experience Peoria City Soccer Presentation.pdf
 
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
FULL ENJOY Call Girls In Majnu.Ka.Tilla Delhi Contact Us 8377877756
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Factors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptxFactors-Influencing-Branding-Strategies.pptx
Factors-Influencing-Branding-Strategies.pptx
 
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best StrategiesGoogle 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies
 
Brand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLaneBrand Strategy Master Class - Juntae DeLane
Brand Strategy Master Class - Juntae DeLane
 
Social Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid mediaSocial Media Marketing PPT-Includes Paid media
Social Media Marketing PPT-Includes Paid media
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 

Notes de l'éditeur

  1. If you are a researcher , qual or quant but do not possess a sense of humour- do Not proceed ! The Qual/Quant divide has been a part of life as we know it and the stress involved in getting the twain to meet has prematurely greyed many managers !!
  2. Quali perceives quant to be shovelling tons of data as throughput! Quant sees itself though as the steady ,solid Thinker!
  3. This is where self-view and others view of self possibly coincide!
  4. The Quant researcher sees the Qual as a diva holding forth ;The Quali sees self as hard-working ,have-to-do-everything-myself …
  5. Welllll, S.E. !
  6. Shades of grey vs. B&W
  7. Fuzzy Logic is good! As is Binary. There would be no computers without binary logic and there would be no decisions without fuzzy logic!
  8. Spartan Who?
  9. Probability is ,everything's Random nowadays! 
  10. Quant researchers need a finite scale…how else would you compare mean scores?! Qual gets to be meaningfully different !
  11. Words are Qual fodder and the mode, the means to derive more meaning! I find Quant folk to be more mean minded!
  12. Self-explanatory ! The Quant researcher needs a ready structure whereas the Quali compatriot spins structure out of context!
  13. The Norm ! Said in hushed sepulchral tones …
  14. With the Information Deluge ( think IoT , Big Data, Engagement Economy…) , it does not require crystal ball gazing to determine that Qual and Quant approaches will need to cross-fertilise- with Quant learning to deal with fuzziness and context and Qual with huge sets of data and structure …