MKT 211.pptx

Welcome to the presentation of
Group F1
Course code: MKT 211
Course Title: Principles of Marketing

Experience and
Expectation on Online
selling

Abstract
Subject
Buying and selling online
Purpose
Analysing online market
Basic methodology
Quantitiative research
Findings
Sellers are more interested
in online selling
01
03
02
04

Introduction
Online market
Virtual marketplace that
connects sellers with
buyers
Seller’s motivation
To make the most profit
by delivering the best
value
Advantages of selling
online
Less hassle and more
convinience

Research Aim and Objective
Gathering
data
Assessing the reason
for sellers to sell online
Concluding with
proper analysis
Analysing
data
Research
Aim
Objective Objective Objective

Research questions
1 What are the demographic of the sellers that are conducting online business?
2 What are the opinions of online sellers regarding online business?
3 Why are they considering online business as legit business platform?
4 How convenient is online platform for online sellers?

Methodlogy
Quantitative research
Use of statistical
data
Primary data
Gathered through
first hand interview
Participants
35 Online business
operator
Likert Scale
Ranging from 1 to 5
to express responses

Shimanto Shougot
Tanim
1803103

Reasons for Using Online Platforms for Business
Increase of Reach No Distribution Cost No inter mediaries Reach to exact target group
Strongly Agree 52 49 45 54
Agree 34 26 46 37
Neutral 14 11 9 9
Disagree 0 11 0 0
Strongly Disagree 0 3 0 0
52
49
45
54
34
26
46
37
14
11
9 9
0
11
0 0
0
3
0 0
0
10
20
30
40
50
60
Strongly Agree Agree Neutral Disagree Strongly Disagree

No office or shop rent Customer demand it
More safety than
more safety than
local/offline marketing
Easy to start
Prompt
Communication
Strongly Agree 82 34 43 57 66
Agree 9 49 26 34 8
Neutral 0 14 26 3 20
Disagree 0 3 5 6 0
Strongly Disagree 9 0 0 0 6
82
34
43
57
66
9
49
26
34
8
0
14
26
3
20
0
3 5 6
0
9
0 0 0
6
0
10
20
30
40
50
60
70
80
90
(Continued)

(Continued)
Easy to conduct Low capital
Market trend shift
to online
Social Interaction
Two way
communication
Agree 20 31 29 37 26
Neutral 11 17 0 6 11
Disagree 6 6 0 0 0
0
10
20
30
40
50
60
70
80

Md. Shihab Uddin
1803102
Experience and Expectation on Online selling

The challenges of conducting businesses online
Get more
conversions than
traditional
marketplace
Delivery depends
on curier
Trust of consumer is
high
Payment policy
Security on product
delivery and
payment
Neutral 17 11 11 11 17
Agree 17 22 28 25 37
Strongly agree 66 67 61 64 46
17
11 11 11
17
17
22
28
25
37
66 67
61
64
46
0
10
20
30
40
50
60
70
80
Neutral Agree Strongly agree

The challenges of conducting businesses online
(Continued)
The return of the
goods is high
Low internet access
Overall challenges
are high
Trademark and
copyright are not
maintain properly
Negative review is a
problem
Neutral 14 25 8 5 11
Agree 11 20 25 25 22
Strongly agree 75 55 67 70 67
14
25
8
5
11
11
20
25 25
22
75
55
67
70
67
0
10
20
30
40
50
60
70
80
Neutral Agree Strongly agree

Important elements for Online Business
Having a blog
Social media
presence
Consumer
review
Online
advertisement
Online live
Engage in
affiliate
marketing
Neutral 14 5 20 2 9 11
Agree 40 14 28 35 31 37
Strongly Agree 46 81 52 63 60 52
14
5
20
2
9 11
40
14
28
35
31
37
46
81
52
63
60
52
0
10
20
30
40
50
60
70
80
90
Neutral Agree Strongly Agree

Economic Satisfaction
I was satisfied
with the
margin
(margin)
The volume of
sale (revenue)
Price (price) Input cost
Labour+
Transport cost
Cost
Management
Strongly Agree 40 37 34 31 51 31
Agree 40 34 54 46 37 31
Neutral 17 23 12 17 6 29
Disagree 3 3 0 3 6 3
Strongly Disagree 0 3 0 3 0 6
40
37
34
31
51
31
40
34
54
46
37
31
17
23
12
17
6
29
3 3
0
3
6
3
0
3
0
3
0
6
0
10
20
30
40
50
60

Non-Economic Satisfaction
(Selling Policy)
Clarity of technical and
commercial parameters in
order
Prompt response to query Order processing system
Strongly Agree 34 51 34
Agree 43 37 54
Neutral 20 6 9
Disagree 3 6 3
Strongly Disagree 0 0 0
34
51
34
43
37
54
20
6
9
3
6
3
0 0 0
0
10
20
30
40
50
60

(Time schedule)
Order receive time Order processing time Delivery time
Agree 34 54 37
Neutral 14 6 6
Disagree 0 0 6
52
40
51
34
54
37
14
6 6
0 0
6
0 0 0
0
10
20
30
40
50
60

(Payment Policy)
Timely payment
Convenience in payment
scheme
Documentation in billing process
Agree 37 43 60
Neutral 3 6 11
Disagree 0 3 3
57
37
26
37
43
60
3
6
11
0
3 3
3
11
0
0
10
20
30
40
50
60
70

(Co-ordination policy)
Fairness in
dealing with
customer
Favourable
relationship
Rejection of sold
product
Sharing
information
Feel secure to
dealing with
consumer
Agree 49 29 31 34 34
Neutral 14 20 17 26 40
Disagree 3 0 12 14 0
34
51
31
17
26
49
29
31
34 34
14
20
17
26
40
3
0
12
14
0
0 0
9 9
0
0
10
20
30
40
50
60

Md. Foysal
Hossain Jihad
1703020

Continuation
The future of online business is bright
I expect to continue the business in the
long run
Strongly Agree 100 100
Strongly Disagree 0 0
100 100
0
20
40
60
80
100
120
Strongly Agree Strongly Disagree

Conclusion
 Online sellers prefer selling their products on the online platform because of multiple factors
combined. Such as-
 Non-requirement of a physical store.
 Getting instant business statistics through online transaction record.
 Higher capacity to please customers.
 Simplicity and hassle-free experience of online selling are motivating sellers to sell online.

MKT 211.pptx

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