The document provides an overview of digital marketing for a garment company called Masco Group. It discusses Masco's presence on key social media platforms like LinkedIn, Facebook, YouTube, and Instagram. It analyzes Masco's competitors' social media strategies and provides examples of content published by Masco in October and September 2021. Upcoming content topics for November and December 2021 are outlined. The document also acknowledges challenges like needing dedicated design support and avoiding unofficial pages/spam content. It aims to expand Masco's digital reach and online presence through paid social campaigns, website optimizations, and search engine efforts.
2. Digital Marketing
Digital marketing is the marketing of products or services using digital technologies via
the internet, social media, mobile phones, or any other digital medium.
Social Media Marketing (Ex: LinkedIn, Facebook,
Instagram, Twitter)
Video Marketing (Ex: Youtube)
Search Engine Optimization
Email Marketing
Lead Generation
SMS Marketing
Different types of Digital Marketing methods
3. 1
2
3
4
5
To generate different types of content ideas and calendaring/
scheduling.
Ideation & Calendering
Content related keyword research for keyword placing in title,
description, alter text and different types of tags.
Research
Write/Collect and edit post title, description of the content including
graphics design (post photo) and video editing.
Content Creation
Optimizing content with targeted keywords in title, description, alter
text and different types of tags before publishing a post.
Optimization and Publishing
Engage in social media engagement, evaluate and analyze social
media growth.
Engage & Growth Analysis
Social Media
Marketing
Process
4. 01
02
03
Create good impression and awareness about the
company, companies could publish some article,
image and video related to their production process,
quality control process, ethical standard etc.
To promote contribution in RMG sector, continuous
economy, value chain through maintain quality,
commitment and ethical standards.
Promote the adoption of new technology, innovation
and sustainable practice. The company can also
demonstrate their CSR activities positive impact on
society through opening new job opportunities for the
nation.
Digital
Marketing
Opportunity
5. Youtube (2B Users), textile-related companies can publish videos which are
related to their production process, quality control process, ethical standard etc.
that may create good impression and awareness about the company.
An effective, functional and communicative website is the first step to promote a
company or its products to the world.
By using these tactics, textile and apparel manufacturing companies can make an
SEO friendly website which will rank them higher in the search engine,also they
are easily available to the respective client (buyer, other manufacturer etc)
Facebook (2.9B Users), the most widely used social network site that contains a
big database of people all over the world and all types of professions.
Digital
Marketing
Channels
LinkedIn (756M users), the biggest professional social networking platform and
marketing tool and our targeted customers have a strong presence on the
LinkedIn platform. In case of marketing It is the most useful for apparel and textile
manufacturing companies.
Instagram (1.3B Users), sharing visual content is the best way to let our audience
know how we are impacting on apparel and garments industry. Video, imagery,
and illustration are all great content fits for this social media platform.
6. Examples of garments
industries on LinkedIn
presence.
Time range: Sep 30, 2021 - Oct 29, 2021
Social Media Presence Example (LinkedIn)
7. Social Media Presence Example (Facebook)
Examples of garments
industries on Facebook
presence.
8. Competitor Analysis (Social Media)
LinkedIn
Name Facebook Youtube Posted Content (Based on last 10 post)
DBL Group 35,537
followers
40,968
likes
Digital Transformation, International Activities,
Certification status, Sustainability, International
Day (Ex: Environmental Day)
Epyllion Group 35,406
followers
39,321
likes
CSR Activities, Company Training, Post on
National Day (Ex: Independence Day)
Urmi Group 12,480
followers
8,882
likes
Sustainablity, CSR Activity, Automation
Epic Group 91,840
followers
1,524
likes
Company Culture, Sustainability, CSR
Activity and Certification
Masco Group 11,465
followers
11,874
likes
343
subscribers
135
subscribers
1.23K
subscribers
1.78K
subscribers
467
subscribers
Company Branding, Sustainability, CSR Activity.
(Missing: Digital Transformation, Certifications,
National/International Day etc.)
9. 01
Business Activity/News
Management Activities
Corporate/ CSR Activities
Product/Service Branding
Employer Stories and Branding*
Sustainable Development
Job Opportunity*
Trade & Business
Innovation
Research and Development
Technology
Industry Best Practices
Masco Activities
Textile/Garment News*
Masco Branding & Marketing
Create Attraction with Target Audience
To Promote Products and Services
Increase Business Leadership Locally and
Globally
Focus on Sustainability (Culture, Commitment,
Responsibility)
Objectives
02
Content Creation
Strategy for Social
Media
17. Masco Social
Media Growth
Post Reach
121.7K+
28.7K+
October 2021
September 2021
New Followers
2.7K+
1.1K+
October 2021
September 2021
Total Followers
23.7K+
20.9K+
October 2021
September 2021
Note: All are organic reach. *All Social Media Growth (LinkedIn, Facebook, Youtube, Instagram, Twitter)
18. Masco T20 Premier League 2021 (source: theapparelnews.com). Published Platform: Youtube, LinkedIn,
Facebook.
Masco Library (Source: Masco Magazine). Published Platform: LinkedIn, Facebook, Instagram.
A meeting of Sustainability at Masco Cottons Ltd (Self Content). Published Platform: LinkedIn
Story of Masco Picasso Ltd (Source: Textile Today, Youtube). Published Platform: LinkedIn, Youtube,
Facebook, Twitter.
Protective Mask (Source: Masco Magazine). Published Platform: LinkedIn, Youtube, Facebook, Twitter,
Instagram, Pinterest.
Masco Dairy Enterprise (Source: Masco Magazine). Published Platform: LinkedIn, Youtube, Facebook,
Instagram.
Masco School Kanchan (Source: Masco Magazine). Published Platform: LinkedIn, Youtube, Facebook,
Instagram, Twitter
Largest Printing Facility in Southeast Asia (Source: Textile Today). Published Platform: LinkedIn,
Youtube, Facebook.
1.
2.
3.
4.
5.
6.
7.
8.
Published Content on Social Media
October'21
19. TexTIMe webinar program (Self Content). Published Platform: LinkedIn, Facebook.
18000 people singing the National Anthem all together (Self Content). Published Platform: LinkedIn,
Facebook, Youtube.
Tree Plantation (Self Content). Published Platform: LinkedIn, Facebook
Masco School Kanchan (Source: Masco Magazine). Published Platform: LinkedIn, Facebook,
Instagram
Washing Plant Opening (Source: Self Content). Published Platform: LinkedIn, Facebook,.
1.
2.
3.
4.
5.
Published Content on Social Media
September'21
20. Steps Towards Sustainability
Eco-friendly Textile Production
Sewing Innovation
Help Desk
Masco Lab
Masminu Motors
Milon Mela
Training Center
Topics (November 2021)
Upcoming Content for Social Media
5s Culture
Masco Talk (Business Growth & Challenges)
Badminton
Compound Effect
Masco Printing
Masco Properties
Masco Group is going Green
The Mosque
Topics (December 2021)
21. 01
02
03
Future Plan
Reach Target Based Audiences
Social Media Paid Campaign
Website Content Optimization
Ad campaign for Website Traffic Generation
Website Promotion
Competitor Analysis & Keyword Research
Keyword Based Content Outreach (Example:
Google My Business, Wikipedia etc)
Develop Strong Online Presence by Youtube and
Google SEO
22. Our
Challenges
Inputs/advice from the Leadership and Cross-
functional Team on Contents at the Common
Platform (Google Driver).
Need of dedicated Graphics Designer, Animator/
Video Editor for professional videos to enhance the
contents.
Avoiding the unofficial and Spam sites and
contents.
23. Unofficial Page
and Spam
Content
Facebook
YouTube (Channel)
mdmonirul islam999
Biplob Akash
Team Dramas
Shahidul Islam
ab:salam montu
Masco Group Friends (Group)
Masco Group (Page)
Masco Cotton Ltd (Page)
Masco Piccaso Ltd. (Page)
Masco Group - Accounts & Finance Department
