3. ABOUT US
Our restaurant offers you a wide
selection of Chinese, Pakistani and
Thai and in particular we offer a large
selection of food for Diabetic &
Hypertensive people, which is a rarity
in town. We providing live music, WI-
FI access, mobile charging facility,
table bells, toys for children to play
and many others
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4. Vision Statement
• To be recognized as the premier family
restaurant providing a homely environment
with a wide range of quality food and
activities for persons of all ages.
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5. Mission Statement
• To provide a friendly and inclusive
environment with quality facilities, services
and activities that will attract and retain
customers in a fiscally responsible manner.
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6. GOALS
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To provide healthy food keeping in mind the interests of people.
Provide a friendly, inclusive and inviting environment.
Ensure quality facilities and services.
Provide a first rate dining experience.
Ensure a financially sound operation.
Continuously improve everything we do.
7. Organizational Chart
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Owner
Assistant Manager
Position Staff
Shift Manager
waiter
Hosts
Busser
Kitchen Manager
Position Staff
Executive Chefs
Junior cooks
DishWasher
Pantry (Warehouse)
Human Resource
Manager
Recruiting
Selecting
Hiring
Marketing
Manager
Food and Beverage
Manager
General Manager
9. Competitors
International and Local
• MC Donald’s
• KFC
• Hardees
• Domino
• SUB Way
• Pizza Hut
Local
• SAM’S
• Sariyar’s
• Apple 9
• Stone ove
• Fork N Knife
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International
10. Menu
We offer different variety of food which is for all
All range of Chinese food
Pakistani food
All range of Pakistani food
Beverages
Dessert (Sugar added + Sugar free)
Thai food
All range of Thai food
Special Food
Food for diabetic penitents
Food for Hypertensive patients
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Chinese food
11. SWOT Analysis
Second Home
Second Home
Second Home Second Home
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Strengths
Qualified Team
Good Location
Wide Menu
Well Qualified Chef/Staff
Fresh Food
Innovation
Opportunities
Suitable price for everyone
Differentiation in Food Choice
Open Hours
Healthy Food
Weaknesses
New/Unknown Restaurant
Threats
Big Competition
No Trust From Customers
12. Innovations
Providing a variety of menu for normal &
especially for Diabetic & Hypertensive
people.
Live music.
Free cold drink or 500ml mineral water
facility on purchase of above Rs. 300.
Play area for children.
Gaming facility.
Our own App available at Play Store.
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13. Yellow color boost up the appetite
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Researchers are actually
in agreement that warm
color like red and yellow
increase hunger
17. Special Menu for Diabetic patients
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A special menu we provide
for diabetic patients which
may not affect on their
glucose level in blood.
e.g. Sugar free ice cream,
soft drink, and other foods.
18. Special Menu for Hypertensive patients
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We provide a list of food
that may not affect on
systolic and diastolic blood
pressure
e.g. fish, poultry, nuts and
low fat dairy food
19. Ring System to call waiter
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We provide a ring
system to call a waiter
in this way guests will
not face trouble and it
provide a peaceful
environment
20. Win the game win the deal
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People will play
the game on big
screen outside the
restaurant and
winner can get a
deal
22. MOBILE APP OF Second Home
Online order
People can make an
order by visiting our
mobile app which is
available on play store
and app store easily
Take away
We offer free home
delivery if customer want
to eat at home.
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23. How to fill gaps
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Ask yourself the following questions:
Do you offer a healthy appetizer, sandwich, salad?
Do you offer sugar-free food?
Do you offer food for hypertensive patients?
If any employee is missed then what to do?
Do you offer vegetarian menu items?
If deliveryman is on leave then what to do?
Make Strategy
Implementation on strategy
Always ready to help
Shifting of staff
Communication with customer
Good listing
Feedback box
24. Team Skills
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• Always be ready to help
• Commitment
• Active Listening
• Critical Thinking
• Group Decision Making
• Interpreting
• Nonverbal Communication
• Questioning
• Receive Feedback
25. Marketing Mix
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Second home marketing mix
Second home effectiveness in implementing its marketing mix
contributes to the leading performance of its brand and business in
the international fast food restaurant industry. Strategic
management considers how the 4Ps relate with the approaches of
competitors like Burger King, Wendy’s, Dunkin’ Donuts, and
Subway, as well as other firms in the food and beverage industry,
such as Starbucks Coffee Company.
30. Basic Functions of HRM
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Staffing
Training &
Development
Motivation
Maintenance
31. Contingency plan for restaurant
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1*The more a food business is prepared to handle
And respond to an unplanned events ,the more
likely our restaurants business is to
Recover from the crisis .To effectively prepare for an
unplanned events ,our business
Should at minimum document and implement
following :
Nominate the crisis team
Identify and access business risk
Test the plan
2*Effect on budget
3*Major accident
4*overcrowding
5*What to do if there is lack of food then how that
affect your restaurant
