Role of social media in Marketing

2. Role of Social
media in
Marketing

3. Social media
 Social media marketing consists of the
attempt to use social media to
persuade consumers that one's
company, products and/or services
are worthwhile.

4. Role of social media in Marketing
Marketing:
 The process of planning and
executing the conception, pricing,
promotion, and distribution of ideas,
goods, and services to create
exchanges that satisfy individual and
organizational objectives and make
profitable relationship with customers.

5. What is The Role Of Social
Media in Marketing?
 Social media gives marketers a voice
and a way to communicate with
customers and consumers. It
personalizes the "brand" and helps
you to spread your message in a
conversational way.
 Most of you know view of marketing is
it's a tool we use to inform consumers
about our products, who we are and
what we offer. Social media does that.

6. What is The Role of Social
Media in Marketing?
 We can use social media to provide
an identity to our products or services
that we offer.
 We can create relationships using
social media with people who might
not otherwise know about our
products or service or what our
companies represent.
 We can use social media to
communicate and provide the
interaction that consumers look for.

7. Advantages of Social media in
marketing
 Low cost representation of Ads-
Globally
 Direct interaction with customers
 Rectify relationships with customers
 Quick feedback
 Brand awareness
 Increase in Sales
 Information about products, prices and
their uses
 Differentiation generation

14. Disadvantages of Social
media
 Wrong Feedback
 Privacy issues
 Capturing wrong customers
 False complaints
 May be relationship destroyed

15. Vital’s management wants to use social
media for marketing. Is it helpful and
how?

17. ANY QUERY ?