4. Why should we care
about user goals?
http://static.ddmcdn.com/gif/relieve-toothache-1.jpg
• Main source for the IxD
(and hopefully the foundation
for the whole business)
• A ”reality check”
• Ground for making useful
and usable solutions
5. Persona
A design tool, an approach –
Imaginative user archetype, which
represents a group of people with
similar behavior patterns and goals.
Petter, lead gardener
6. Scenario
A design tool, an approach –
A quick way to illustrate user’s goals,
actions, motivations and overall
interaction with the product though
imaginative (research based) stories.
Petter works here.
7. User stories / Use cases
A design tool, an approach –
Detailed descriptions of steps or
actions of a process, which helps the
user to achieve a specific goal.
This is how Petter
orders soil at the moment.
11. • Cheap and quick way to
communicate ideas
• Lowers barrier for
suggesting and making
design changes
• Disposable
• Can be tested with users
Purpose?
12. When to use?e.g.
• During brainstorming and discussion
• To clear out misunderstandings
• State transitions
• Before making significant design efforts
• For rapid prototyping and testing
• Prior making changes based on usability tests
21. Today’s To Do
Create paper wireframes that
visualize the process of solving
your persona’s main goal(s). Use
scenarios and user stories/use
cases as a base.
22. Reference
• Cooper,A., Reinmann, R., Cronin, D. (2007).
About Face 3:The Essentials of Interaction
Design. England:Wiley
• Goodwin, Kim. 2001.“PerfectingYour
Personas.” Cooper Newsletter, July/August.