Infographic created as part of the semester's co-op project - a drip marketing campaign to upsell customers to Delta Cargo's express shipping option and grow overall revenue. Included a full email campaign with templates based on the work of industry leaders in email marketing.

1. 65%
of Revenue
15 Elite
customers
Proactively provide
useful information
Nurtured leads make
47% larger purchases
Promotional channel
for new products and
services
Drip Marketing Benefits
Information Revenue Promotions
100% Service Level Guarantee:
Outlines benefits of DASH and specifically
touches on service level and speed.
Sales Outreach: “Hey, did you see this!”
outreach message from specific sales rep,
following up with DASH promotion
DASH Promotion: Offers promotion to
book DASH at a discounted rate. Briefly
outlines benefits
Thank You: A simple confirmation and
“Thanks for booking with us” message.
Mentions DASH and promotes it in footer. 2
3
2
Days between
emails
DASH Upsell Campaign
Emails will be sent at 7:45am each morning so
customers start their day with Delta Cargo!
Delta Cargo has a HUGE
opportunity to leverage it’s SME
audience and GROW REVENUE
through Drip Marketing=
Drip campaigns are automated sets of emails that
go out based on specific timelines or user actions.
Customers are automatically
placed in the drip campaign
when booking Standard to
ship in 48 hours or less.