The document discusses lessons from resistance movements and how social change organizations can adapt. It notes that the role of institutions is changing and power is decentralizing. Successful movements move away from traditional, regimented organizing towards elevating volunteers and de-professionalizing. New models emphasize participation and cooperation over transactional benefits. Creative and adaptive use of tools like social media, texting and design can dramatically increase engagement for political and issue-based campaigns.
18. Unique Specialism
!18
Essential Cause
Transactional Benefits Membership As Cooperation
From To
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Institution Movement
Visitor Experience Community Organising
Towards active participation.
21. !21
‘Small’ Organising
The result of the
professionalisation of
politics over the last
decade. Characterised
its discipline and
regimentation.
‘Big’ Organising
Defined by its emphasis on
the de-professionalisation
of politics — on elevating
volunteers into positions
of influence within
organisations.
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